What Are Google’s New Performance Max Ads?
Google Ads Overview Google Ads is a versatile platform that can help businesses advertise their company in a number of ways. The two most common uses of Google ads are search and displayLearn More
How To Create Customer Success Videos
Customer Success Videos Customer success videos can be valuable to your brand in engaging potential customers. If done well, it will ensure that potential consumers can relate to your business.Learn More
What is Instagram SEO?
What is Instagram SEO? With Instagram being one of the fastest-growing social media platforms, it makes it one of the most effective marketing tools for businesses today. With over 1 billion users,Learn More
How To Find Your Target Audience
What is a Target Audience? A target audience is a group of people your company is trying to reach to show promotional content about your product or services. They can be categorized into specificLearn More
What Are Your Short and Long-Term Marketing Strategies?
No matter what your business plan is, utilizing short-term and long-term marketing strategies can help you achieve your business goals. Whether your goal is to increase brand awareness, drive trafficLearn More
Web Accessibility: What Is It? And Why Is It Important?
When we think about accessibility, we typically think of ramps into buildings, parking spaces, and bathroom handrails. However, in the world of technology and the internet, web accessibility is evenLearn More
6 Design Tips For A Great Website
With the world of design and marketing stepping more and more into the digital age, it is almost a necessity to have an amazing website for your consumers to visit. There are numerous differentLearn More
Google’s Helpful Content Update: What it Means and Why is it Important For Creators
Google’s New Update Aims to Provide Users with Better Quality Content Users’ growing frustration in finding valuable content has prompted Google to introduce a new update called the “HelpfulLearn More
3 Tips On How To Capture Fast Motion Photography
Defining Fast Motion Photography Fast motion, is not always thought of as something to capture when taking a photo. More often than not, photography is thought of as a way to capture a moment inLearn More
What Are The 4 P’s Of Sales Effectiveness?
The 4 P's of Sales Effectiveness is not to be mistaken for the 4 P's of Marketing. Even though, we often learn and hear about the 4 P’s of Marketing( Product, Price, Place, and Promotion) and theyLearn More
Why You Should Start A Facebook Shop
What is A Facebook Shop? Facebook Shops are one of Facebook’s newer endeavors, introduced in May of 2020. This offering from Facebook allows stores to simply create an online storefront on aLearn More
5 Ways Advertisements Help You Connect To A Product
Connecting To Advertisements Sometimes an advertisement can “speak” to you and sometimes it won’t. But what makes you pay attention sometimes rather than others? Is it the brand? Is it theLearn More
5 Ways To Grow Your Social Media Presence
Growing Your Social Media Presence Social media presence is an idea that many of us want to achieve, but it is a lot easier said than done. Do you ever wonder how brands like Gopro, North Face, andLearn More
Attention Spans Are Not Shrinking
Are attention spans really shrinking, or is something else happening? Attention spans of the "digital generation" are something that is always being questioned. As a video producer, people alwaysLearn More
How Corkboard Finds the Right Keyword for Your SEO Strategy
The Triangle of SEO Content Planning: Taking an Internal, Customer & Competitor Focus So you want to rank better on search engines and get more traffic to your site but find it difficult to doLearn More
Psychological Pricing and Its Importance In Business
What is Psychological Pricing? Let’s be real, shopping for just the items you planned to buy at a store nowadays is hard. You could walk into a store looking for something as simple as toiletLearn More
5 Social Media Tips for Businesses
5 Social Media Tips for Businesses Running a business is hard work. Whether you are a CEO of a large corporation, a small business owner, or working within your company’s marketing department,Learn More
A Guide to Utilizing Instagram Video Formats
What are Instagram Video Formats? Over the last couple of years, Instagram video formats have become increasingly popular and crucial to content development. Instagram currently ranks as theLearn More
3 Types Of Audience Targeting in Facebook Advertising
What is Audience Targeting? Audience targeting is a marketing tool used when marketers need to sector their target based on certain characteristics. Facebook makes social media advertising easy withLearn More
5 Ways Corkboard Concepts Segments Data for Better Audience Modeling
Utilizing Segmented Customer Lists For Better 1st Party Targeting Corkboard Concepts segments data for better audience modeling. What does this mean and why is it important? Well-detailed 1stLearn More
5 Benefits of a Social Media Giveaway Campaign
5 Benefits of a Social Media Giveaway Campaign Have you ever considered incorporating social media giveaways into your marketing strategy? As a business owner, a giveaway campaign is one of theLearn More
Why Print Media Is Still Relevant
Why Print Media Is Still Relevant? It’s 2022 and digital media is thriving, but what about print media? Is traditional print media dead in the marketing industry? Many businesses question theLearn More
6 Tips On How To Build A Successful Corporate Video
6 Tips On How To Build A Successful Corporate Video Sometimes building a successful corporate video can be difficult. If your company is making a video about a specific product or service you offer,Learn More
Using Advertising Platforms and Ad Transparency For Free Competitive Insights
Let’s look at how Corkboard Concepts uses free tools for competitive intelligence Two of the largest advertising platforms out there have been pushing for a heightened level of ad transparency. ForLearn More
What is Off-page SEO, and How Can It Help You Generate Traffic?
Search Engine Optimization is no stranger in the digital marketing world. SEO practices help improve sites to rank better on search engines, making them easier for people to find. Most companiesLearn More
Which Online Merchant Center Is Better? Google vs. Bing
Which Online Merchant Center Is Better? Google vs. Bing What are merchant centers and why should you use them? If you want more autonomy over how your product inventory appears online and want toLearn More
Taking 6 Steps into Corkboard's Design Process
A Look Into A Corkboard Creative's Design Process So you’ve hired a Corkboard Creative Specialist to create branded marketing materials, but you are unsure about what Designers do and what theirLearn More
What Are Google Vehicle Ads?
Learn More About Google's Vehicle Listing Ads One of Google's newest ad listing formats for automotive brings a visual component to SERPs and they are called Google Vehicle Ads. These adsLearn More
The New & Improved Search Ads 360
What is Search Ads 360? Google’s Search Ads 360, formerly known as Doubleclick Search, is a marketing platform that allows marketers to manage large search campaigns. Search Ads 360 allowsLearn More
5 Branding Tips For A Strong Organizational Brand
"Branding tips" is a term that is thrown around our industry quite a bit, but what does that mean? What even is branding? Branding is the foundation for an organization’s identity in thisLearn More
Digital Targeting, Engagement & Recruitment with Corkboard Concepts
Attracting new talent has become increasingly difficult over the last several years. With the number of job vacancies across the US, it's becoming increasingly difficult to make sure that yourLearn More
5 Tips For A Successful Rebrand
It's the start of a new year and you may be contemplating giving your business brand a bit of a facelift. Rebranding is modifying or updating the image of your company. There are many benefits ofLearn More
To Follow Design Trends Or Not
With us being in the ending half of the new year’s first month, we face a whole new wave of blogs recapping 2021’s design trends and others about 2022’s design trend predictions. Admittedly,Learn More
4 Successful eCommerce Platforms for Small Business
As a business owner, there are a plethora of options for you to utilize in order to establish a web presence and have an eCommerce platform. Here is a rundown of the most popularLearn More
Top Marketing and Advertising Predictions for 2022
From Digital to Social and Traditional to Grassroots Marketing Predictions 2021 has been yet another turbulent year in the marketing landscape, coming off the heels of 2020 and the shift for COVIDLearn More
7 Photography Trends to Focus on in 2022
Trends in life have a way of guiding much of what we do on a daily basis. You see this from how we dress to how we eat, exercise, and move about in our daily travels. Photography trends can be evenLearn More
Mood Boards Help When Building A Brand
Mood Boards are used in so many different ways to gather thoughts on building a brand, style, feel for the organization, voice, and connecting messages to your consumers. You can think of a moodLearn More
How To Set Up A Facebook Shop
What is a Facebook Shop? At the beginning of the COVID-19 pandemic, a large number of small companies were put out of business as the world shut down. Facebook combated this by creating FacebookLearn More
How Corkboard Concepts Grew eCommerce ROAS To More Than 2500%
Ecommerce Advertising With Corkboard Concepts Corkboard Concepts provides industry leading support for ecommerce advertising, including Google Product Listing Ads, Facebook Commerce Manager, ShopifyLearn More
How To Run A Successful Recruitment Campaign
Importance of Running A Successful Recruiting Campaign: With a “Help Wanted” sign in almost every business’s window, the competitive landscape for hiring employees has never been moreLearn More
Fighting That End Of Year Creative Block
With the end of the year approaching fast and the weather getting darker and colder each day in the north, that creative block can hit even harder. As Designers in the industry, it is our job to comeLearn More
How to Advertise on Spotify
Spotify is a growing audio platform where users can listen to music, podcasts, and much more. Their user base is continuing to grow as they are closing deals with exclusive content creators like TheLearn More
Utilizing Google Shopping Ads to Drive Ecommerce Business for Your Shopify Site
Working with Google Shopping Ads and Shopify can be very beneficial for eCommerce businesses. Working with Google Ads (previously known as AdWords) and Shopify together allows management and powerLearn More
How To Leverage Keywords On Buyer Intent
Leveraging Purchase Intent Keywords For Better Return On Investment Keywords are the foundation of our searches, but all 5.6 billion searches conducted each day can be summarized into 3 searchLearn More
Marketing On Pinterest
Pinterest for Businesses What is Pinterest? Pinterest is a social network that allows users to share and discover ideas, images, videos, blogs, recipes, etc. Users can thenLearn More
Copy That: How To Write Good Ad Copy
What Is Ad Copy? Ad copy is essential to any ad. All ads are centered around conveying some kind of message, whether it be through a creative image or through carefully chosen text. The text thatLearn More
How To Create A Google Web Story
What is a Google Web Story? A Google Web story is a web-based version of the popular "Stories" format that is similar to what is on Snapchat, Instagram, and Facebook. They blend video,Learn More
How to Create a Custom Google Map
Creating a custom Google map can be applicable to a wide variety of different purposes. In marketing, we can use custom Google maps to do market research and plan for various marketing campaigns. WeLearn More
Starting a Shopify Online Store - Getting Started on the Right Path
The best part about starting a Shopify online store is that you do not need any technical skill whatsoever to start up one. Although it started as just an eCommerce platform, Shopify now has spreadLearn More
STRATEGIC MARKETING PLAN
My Organization Needs To Attract More Customers STRATEGIC MARKETING PLAN See how a Corkboard Concepts Strategic marketing plan can support your business or organization’sLearn More
My Organization Needs To Develop Brand And Marketing Collateral CREATIVE SERVICES Put a face to your company through marketing material and make a lasting impression. Consistent messaging throughLearn More
SEARCH ENGINE VISIBILITY
My Organization Needs To Become More Relevant And Visible SEARCH ENGINE VISIBILITY Service, product and business discovery through search engines is one of the leading forms of business growth.Learn More
SOCIAL MEDIA ENGAGEMENT
My Organization Needs To Better Connect And Engage SOCIAL MEDIA ENGAGEMENT Social media platforms are some of the fastest growing media outlets for nearly all segments. Position your organizationLearn More
My Organization Needs To Efficiently Break Through To A Niche Audience PROGRAMMATIC ADVERTISING Utilizing digital breadcrumbs, data tracks and online user behaviors to effectively reach yourLearn More
DATA AND ANALYTICS
My Organization Needs To Better Understand Customers‘ Needs And Behaviors DATA AND ANALYTICS Data surrounds your business. Nearly every interaction with customers, whether online or offline,Learn More
My Organization Needs To Promote Awareness And Generate Demand Efficiently MEDIA PLACEMENT Media buying, unified. Connected media placement in one area helps support your business with moreLearn More
3 Reasons Landscapers Should Advertise On Pinterest
Why Should Landscapers Advertise On Pinterest? There are many reasons why landscapers should advertise on Pinterest, but one reason is that currently, Pinterest attracts over 450 million monthlyLearn More
Corkboard Concepts & Outcome-Based Marketing
Focusing On Marketing Campaign Outcomes Over Individual Tactics At Corkboard Concepts, our focus is outcome-based marketing. Our eye is on the desired outcome for our clients. We focus on whatLearn More
How To Claim Your Business On Apple Maps
Whether you personally use Google Maps, Waze, or Apple Maps, claiming your business on all apps can be crucial to the success of your business. People have options when it comes to their GPS, and youLearn More
Corkboard Concepts Records a New 5-Star Review for Great Web Dev and SEO Services
5-Star Review On Marketing Campaign Performance There are many reasons why you should consider migrating your business online. From engaging with more clients to improving services and products,Learn More
11 Steps To Optimize Your Google My Business Listing Copy
After setting up a Google My Business listing, the next step is to take the time to really optimize it. Why does it matter? https://youtu.be/JyEktR5Swrc Have you ever looked up a business, sawLearn More
Twitter Advertising As A Viable Paid Media Platform
Understand Your Own Goals Before Choosing A Platform Twitter Advertising is new to the marketing real, but do you know what isn't? Have a social media presence for your business. In fact, it is noLearn More
What is Cohort Analysis?
Cohort analysis is a tool to measure the engagement of groups with similar characteristics. Cohort analysis breaks down data from a large set of groups to a smaller set of groups with sharedLearn More
What is Advertising Workspace?
The Advertising Workspace is GA4’s reporting feature that provides marketers with deeper insights into their marketing campaign performance. The Advertising Workspace is intended to helpLearn More
What does API stand for?
API stands for Application Programming Interface. An API makes it possible for one software to interact with other software. So it’s basically a code that allows communication between twoLearn More
How Color Gives Meaning To Design
When it comes to visual aesthetics, color is one of the first things a person notices. Whether intentional or not, colors give meaning to design. They stir emotions and express values. ResearchLearn More
What does SDK stand for?
SDK stands for Software Development Kit. Also known as Devkit, an SDK is software tools and programs used by developers to create applications. Think of it like any other kit, where it includesLearn More
What are Custom Dimensions and Metrics in Google Analytics?
Custom dimensions and metrics let you collect and analyze data that Google Analytics doesn't automatically collect. Custom dimensions and metrics can easily help track and analyze data that mattersLearn More
What is a Measurement Protocol in Google Analytics?
A measurement protocol defines how developers can collect and send user interaction data directly to Google Analytics from other devices besides a website or mobile app. Unlike the Analytics fromLearn More
What is a Self-referral?
A self-referral in Google Analytics is traffic that comes within your own domain. Self-referrals can cause inaccurate session count and are usually caused by configuration problems such as missingLearn More
5 Steps On How to Respond to Negative Reviews
The way we receive negative reviews is changing, just like our world. The old saying “Word of Mouth” has turned into “Word of Mouse.” Online reviews are a great way for potential customers toLearn More
What is Firebase?
Firebase is Google’s development software that helps businesses build mobile and web applications. With Google Firebase, you can create applications for iOs, Android, and Web applications.Learn More
What is a Cross Device in Google Analytics?
Google's Cross Device is a tool to track and manage users' data from multiple devices. Cross Device helps businesses manage different data of users across different devices. So, for example, oneLearn More
How Corkboard Concepts Supports Non-Profits
How Corkboard Concepts Supports Non-Profits Nonprofits are some of the most impactful organizations in our region and throughout the world. The degree to which these different entities areLearn More
OOH – What it is and why you should be all about it
First, what is OOH: Out-of-home or (OOH) advertising, is any advertising that consumers see or engage with outside of their home. Perhaps one of the most notable is the billboard. We see theseLearn More
What are Facebook Distribution Scores?
The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages. The distribution score is Facebook’s metric that measures how well yourLearn More
What does MFA stand for?
MFA stands for Multi-Factor Authentication. MFA is the process of logging in to a system using more than just a password. This extra factor usually comes in the form of code that is sent via textLearn More
What are Web authoring tools?
Web authoring tool is a software that helps you create web pages. Web authoring tool tends to use the WYSIWYG(What You See Is What You Get) interface, meaning that web pages can be created visuallyLearn More
What does Web accessibility mean?
Web accessibility is about designing websites and web tools that ensure users can easily access the web, regardless of their abilities. Web accessibility encompasses all barriers that may hinderLearn More
Core Web Vitals And Search Engine Optimization
Understanding Google’s Core Web Vitals Update Google’s recent 2021 update for Core Web Vitals is a major twist in SEO focused on the actual user experience. Not that Google has never indicatedLearn More
What is Web content?
Web content is the aural, visual, and textual aspects that are displayed on a website. Web content refers to the creative elements of a website. It can be a blog, video, product description, adLearn More
What is WCAG?
WCAG stands for Web Content Accessibility Guidelines. The WCAG provides a step-by-step guide for creating web content accessibility for individuals and organizations. The guide aims to helpLearn More
What Are Porter's Five Forces?
What are Porter's Five Forces? Porter’s Five Forces is a model that analyzes a company’s competitive environment. Understanding these five forces can help you recognize where you stand within anLearn More
Try Not To Get Blogged Down
Blogs are becoming a popular way of communicating ideas, recipes, or important information. If you are in the digital marketing industry, have a website, or just have an online presence that you wantLearn More
What is FLoC?
Third-Party Cookies and Advertising Advertising is beneficial because it allows internet users access to a variety of websites and important tools. However, users are concerned about keeping theirLearn More
What is Typography & Why is it Important?
What Actually is Typography? Typography is the art of arranging letters and text in various combinations of font, size, and spacing in order to make the copy legible, clear, and visually appealingLearn More
How Hashtags Can Help Your Business
#HowHashtagsHelpYourBusiness Learn how hashtags can help your business by following along with these simple steps! Hashtags are everywhere on social media and rightfully so. Not only does it helpLearn More
The Brave Browser Explained
Brave is a browser-based web browser developed by Brave Software, a company of Yahoo! Online, and the maker of the pop-up blocker McAfee. In 2021, Brave was one of the first browsers to implement theLearn More
How Corkboard Concepts Supports Tag Management Consent
Consent Management for Proper Pixel Placement & Targeting Unconsented targeting and pixel practices have come under increased scrutiny lately. Everything from GDPR to CPP, iOS changes and justLearn More
You down with OTT?
Understanding OTT and its place in advertising: Nearly everyone is streaming TV through OTT (or over-the-top) these days. As such, it is worth knowing what this is and how it can be of use when itLearn More
What Is Geofencing Marketing?
Geofencing marketing is a geographically based type of marketing. This is done by an invisible boundary drawn around a certain area, business, or event center that you are able to use to reachLearn More
The 3 Types Of Search Queries
Understanding The 3 Types of Search Queries Despite the billions of searches that happen each day through search engines like Google, Bing and others, these can all be boiled down to 3 searchLearn More
How Hashtags Can Help Your Business
What Is A Hashtag? Also known as the number or pound sign, the hash sign quickly becomes a hashtag when followed by a word or phrase. A hashtag is used to help your post become moreLearn More
Securing First-Party Data, and Three Great Ways to Use It
If one thing is true of the changes that have taken place within the marketing industry, it is that data is now currency. In today’s blog, I’ll be diving into one of the most valuable forms ofLearn More
How To Create A Product Catalog
How to Create a Product Catalog What are the benefits of creating a product catalog? Similar to logos, business cards, and websites; product catalogs are a tool used to identify and reinforceLearn More
What Is Data Visualization and Why Is It Beneficial?
What Is Data Visualization and Why Is It Beneficial? Data visualization represents raw data through charts, maps, and graphics in order to quickly and easily derive insights from the data. In thisLearn More
What Does GTM Stand For?
GTM Stands For Google Tag Manager Google Tag Manager (GTM) is a tool Google provides to easily place and manage multiple tags, triggers and variables on a website. Tags are generally snippets ofLearn More
What Are Branded Effects?
TikTok’s Branded Effects features an array of fun and shareable branded stickers, effects, and filters Branded Effects are similar to Snapchat’s AR Lenses and Instagram’s filters, whereLearn More
Why Your Business Should be Using Google Forms
If you own a business or run a marketing team for a company, you should be utilizing Google Forms. Whether it’s for marketing, operations, or internal purposes, Google Forms can elevate yourLearn More
What Is Topview?
Topview is an ad feature where the content will appear on top of TikTok’s “For You” page Topview is similar to the format of Brand Takeover as it’s displayed on the full screen. But unlikeLearn More
What Is A Hashtag Challenge?
Hashtag Challenge is Tiktok’s unique advertising format where users are encouraged to take part in the creation of the content Hashtag Challenge is one of the most fun ad creations out there. ItLearn More
What Is A Brand Takeover?
A Brand Takeover is one of TikTok’s ad formats that allow advertisers to showcase their ads as soon as the users open the app Brand-takeover ads can be a 3-second image or 3-5 second short videoLearn More
What Are In-Feed Ads?
TikTok’s In-feed Ads are short-form video ads that appear in between users’ videos In-feed ads are similar to other social media story formats. The ads you create will appear on the “For You”Learn More
What Is TikTok Ad?
TikTok ad is a fun and easy-to-use advertisement creation platform with active users of over 600 million worldwide TikTok is now the seventh-largest social media network in the world, spanning overLearn More
The Importance of Using Social Media Scheduling Platforms
What is a Social Media Scheduling Platform? A social media scheduling platform is just that! It allows you to create content and copy in advance, and schedule it out for a specific date and time onLearn More
What Does VAR Mean?
VAR stands for Value-Added Reseller A Value-Added Reseller is a company that adds upgraded features to the original products or services for resell. VARs offer companies an added value to theirLearn More
What Does OEM Stand For?
OEM stands for Original Equipment Manufacturer Original Equipment Manufacturer (OEM) is a company that produces parts of a product to be used by other companies under the latter’s name. ForLearn More
What Does VDP Mean?
A Vehicle Detail Page is a page on a website that provides in-depth information about a particular vehicle Users who are looking into your VDP means business. In the marketing world, those visitorsLearn More
What Is Conquest Marketing?
Conquest marketing is a tactic where marketing efforts are geared towards convincing customers outside your customer base to buy your products or services Just as the word “conquest” suggests,Learn More
What Does DPM mean?
A data management platform is software used to collect and manage large data from different sources A DPM is an important part of data-driven marketing because businesses can collect and analyze dataLearn More
What Is Contextual Targeting?
Contextual targeting is the practice of placing ads on a website with relevant content The idea is similar to placing a print ad in a magazine with the same niche. With contextual targeting, usersLearn More
What Is A Blacklist?
A blacklist or a blocklist is a list of IP addresses that are considered to be distributing spam A blocklist is used by ISPs(Internet Service Providers) as a filter to block messages that areLearn More
What Is An Ad Server?
An Ad server is a web server technology that makes it possible for digital platforms to host, optimize, and deliver advertisement content Ad servers work by helping businesses in picking relevant adsLearn More
What Is An Ad Network?
An Ad network is an intermediary that helps advertisers and publishers in media buying Ad networks and Ad exchanges are often mistaken for each other due to their similarities. However, they haveLearn More
What Does GDN Stand For?
GDN Stands For Google Display Network Google Display Network (GDN) is Google's programmatic delivery platform which offers display advertising through Google Ads. GDN is one of the most commonly usedLearn More
What Does RTB Stand For?
RTB Stands for Real Time Bidding Real Time Bidding (RTB) is the relationship between publishers (sellers) and advertisers (buyers) bidding on placements or for a users behaviors in real time. The keyLearn More
Protecting Paid Search Campaigns From Fraudulent Clicks
Blocking Ad Fraud From Your Paid Search Campaigns One of the most effective ways to get more out of a paid search campaign is to ensure that the budget is making it in front of real people!Learn More
7 Steps to Effectively Put Together a Marketing Strategy
How to Put Together a Digital Marketing Strategy In today’s world, most of the content and marketing we indulge is digitally based. Whether you are reading the news or scrolling through socialLearn More
What Is Ad Inventory?
Advertising inventory is the amount of ad space that a publisher has for sale on its website Ad inventory is available for advertisers to post their ads on the publisher’s site. While the term isLearn More
What Is An Ad Exchange?
An Ad Exchange is a digital marketplace where advertising inventories are bought and sold In an Ad exchange, trades of digital inventories are made between publishers and advertisers. These buyingLearn More
What Is A SSP?
A Supply Side Platform is a platform used by publishers to supply, distribute, and manage ad inventories Also called the sell-side platform, A SSP is the publisher’s version of DSP (Demand SideLearn More
Photography Tips To Help Dealerships Sell More
Local Photography Selling Local Vehicles Learn how to leverage photography in your Tier 3 Advertising goals. Stand out from the crowd by: Connecting Locally Showing Services ShowcasingLearn More
What Is A DSP?
A Demand Side Platform allows advertisers to search and buy advertising inventories from publishers through a single interface Before DSP was created, buying and selling digital ads were doneLearn More
What Web Stories Are, Why You Should Be Using Them, And How
What are web stories? Web Stories are a new way for you to serve up easily accessible, visually engaging content to your website visitors. These operate just like stories on Instagram andLearn More
4 Stages of Web Development
There are many ways of developing a website and there are many different websites that require a different approach. Below we've included a general approach to breaking down a website into smallerLearn More
What Does DOOH Mean?
Digital Out-Of-Home is outdoor advertising that uses digital signage technologies to deliver its content Digital Out-Of-Home advertising is a digitalized version of traditional Out-Of-homeLearn More
What Are Pop-Up Ads?
Pop-up ads are advertisements that suddenly appear in a new small window when you’re surfing the web Pop-up ads are not the most liked type of advertisement for online visitors for good reasons.Learn More
What Are Snapchat's Collection Ads?
Collection ads are Snapchat’s shoppable ad format where products are featured in a more dynamic and seamless way Besides making things easier for e-commerce advertisers to showcase their products,Learn More
What are Snapchat's AR Lenses?
Augmented Reality (AR) lenses are Snapchat’s feature that allows you to add 3D effects and real-world enhancements to your stories The AR lenses are one of Snapchat's most favorite features.Learn More
What Is A Snapchat Story Ad?
Snapchat story ad is an ad format where advertisers can create a series of snaps with a branded tile With Snapchat story ads, advertisers can show a collection of 3-20 stories that’ll appear in theLearn More
Corkboard Concepts and Native Lead Forms
Utilizing Native Lead Forms In Your Digital Marketing Strategy Native lead forms have increased in popularity over the past couple of years and with the onset of IOS 14 elimination of PixelLearn More
What Is A Retweet (RT)?
A retweet is Twitter’s feature where other users share tweets (or posts) When someone retweets your post, they’re republishing your tweet to their followers. Due to the nature of retweets, usersLearn More
What is a Native Lead Form?
Native Lead Forms Are Forms Used Directly On The Platform The Advertiser's Ad Is Showing Native Lead Forms are popularly used on platforms like Facebook, LinkedIn and Google Search in which aLearn More
What Is Paid Search?
A paid search is a digital marketing effort that allows advertisers to place their ads on top of the search engine results pages When you use a paid search method, your ads will be listed at the topLearn More
What is the ADPLAN Framework?
ADPLAN: Attention, Distinction, Positioning, Linkage, Amplification, and Net Equity The ADPLAN Framework developed by the Kellogg School of Management at Northwestern University, is used toLearn More
What Is Influencer Marketing?
Influencer marketing is a collaboration between a company and an influencer to promote a product, service, and campaign Influencer marketing uses celebrities or any popular social media users orLearn More
What Is Deep Linking?
Deep linking is the use of hyperlink that’ll take users directly to a specific location on the app or website Deep linking allow users to access pages directly without any prompts or interstitialLearn More
What Is Buyer Intent Keyword?
A buyer intent keyword is a search query entered by users when actively looking to buy a product or service What people enter into a search engine can give us valuable insight into what’s going onLearn More
What Is Buyer Intent Data?
A buyer intent data is a collection of data that consists of users’ online activities Buyer intent data is used to target customers who are already at the bottom of the funnel. In other words,Learn More
There’s A New Acronym In Town And It's AMA
What does AMA stand for and what does it do? AMAs, or Automotive Model Ads, are the latest and greatest ad format being offered by Facebook specifically to automotive marketers. These new ads willLearn More
What Is Buying Intent?
A buying intent is the likelihood of customers in purchasing a product or service in a given period of time When a customer expresses a buying intent, they’re showing behaviors that indicate theirLearn More
What Is The Internet Of Things (IoT)?
The internet of things refers to the physical devices or objects embedded with technologies so that it can interact over a network Any physical objects that can be connected to the internet can beLearn More
What Does ABM Stand For?
Account-Based Marketing is a strategy where marketing efforts are directly geared to only a few specific accounts Unlike other marketing strategies, where marketing resources are put out to a wideLearn More
What Is Corporate Identity?
A corporate identity is the overall character of a company and how it presents itself to the public A corporate identity encompasses everything from the visual aspect, such as the logo, to how itLearn More
What Does MVP Stand For?
A Minimum Viable Product is a development approach where the basic version of a product is released to the market to get feedback from potential buyers Although MVP is only the basic version of theLearn More
Traditional Print vs. Digital Marketing
Transitioning From Traditional To Digital Marketing From A B2B Sales Perspective Traditional media, also referred to as old media, is primarily advertising through radio, television, andLearn More
What Is Google Web Story?
Google web story is a mobile-friendly visual slideshow similar to the story feature you see on Instagram and Facebook Google web stories use a combination of images, sounds, texts, and animations toLearn More
What Is SWOT Analysis?
A SWOT analysis is a framework that identifies the company’s Strengths, Weaknesses, Opportunities, and Threats A SWOT analysis is used to help companies assess the positive and negative aspects ofLearn More
What Does AMA Stand For?
AMA stands for Automotive Model Ads. AMAs, or Automotive Model Ads, are a new retargeting method offered by Facebook to deliver ads to a much more specific retargeting audience in the automotiveLearn More
What Is Voice Search?
A voice search is a function where users can use their voice instead of typing to search online Voice search uses speech recognition technology to help transcribe human speech into text. People useLearn More
What Are Transactional Search Queries?
Transactional search queries are search queries whereby a user is interested in making a transaction, such as buying a product Search requests that indicate interest in purchasing is considered to beLearn More
What Are Informational Search Queries?
Informational search queries are used by users who are looking to find an answer to a question As an information-driven query, searches usually come in the form of questions and use words such asLearn More
The Difference Between a Click and a Session
The Difference Between a Click and a Session When running any advertising campaign there are KPIs that help marketers understand and measure the effectiveness of how that particular campaignLearn More
What Are Navigational Search Queries?
A navigational search query is a search request entered by users when looking for a specific website Navigational search queries, also known as “Go” search queries, are used only to find aLearn More
What Is Brand Awareness?
Brand Awareness is the degree of recognition and association of your brand by your customers Brand Awareness is more than just being aware of the name and the logo of your company. It’s alsoLearn More
What Is A Website Frontend?
A Website Frontend is the visual aspect of a website that users can view and interact with Frontend, also called the client-side, is anything that users experience when navigating a website. UnlikeLearn More
Google My Business Optimization Tips
Is Your Google My Business Optimized? What is Google My Business, or GMB? GMB is what appears on the right hand side of a Google results page that supplies quick shortcuts to a business’sLearn More
What Is Product-Market Fit?
A product-market fit is a stage where businesses have found the right product that fulfills the demand in the market Product-market fit is the stage that every business wants to be in because this isLearn More
What Is A Thank You Page?
A Thank You Page is a page on a website where users are redirected after they’ve completed an action, such as clicking “yes “to an offer or a purchase Many businesses overlooked this simple butLearn More
What Is Responsive Design?
Responsive design helps your website adapt to different screen sizes and other elements when accessed on many different devices and browsers A Responsive Design is an approach used in web developmentLearn More
What Is Word Of Mouth?
Word-of-mouth is the action of sharing information from one person to another, whether by telling someone directly or via another medium such as social media Have you ever recommended friends orLearn More
What Is Facebook Pixel?
Facebook pixel is a code for your website that tracks users as they interact with your Facebook ads Facebook pixel is a great tool to measure the performance of your Facebook ads because it monitorsLearn More
Impression, Reach & Frequency
What does reach mean? What does impression mean? How do they equal frequency? Reach is the number of unique users that have seen your ad whereas impressions are how manyLearn More
What Is A Plugin?
A plugin is a software component that makes it possible to add a feature to the program Plugins give additional functionality to websites that is otherwise not available. This can vary from images,Learn More
What are 1st Party Cookies?
First Party Cookies Are Cookies Enabled By & For The Website You're Visiting First Party Cookies are common instruments in helping to promote user experience through stored information. This isLearn More
What Are 3rd Party Cookies?
Third Party Cookies Are Cookies That Belong To A Site OTHER Than The One You're Currently On Third Party Cookies exist for platforms like Facebook and Google for tracking user behavior on websitesLearn More
What Is A Slug?
A slug is part of a URL that is located at the very end of the website link A slug is part of a URL that is located after the domain extension. For example, in www.corkboardconcepts.com/articles -Learn More
A Comparison of Marketing Platforms
Understanding The Pro's & Con's Of Search, Display, Video, OTT & Social Media Advertising The purpose of this article is to provide you with a better understanding of the merits and demeritsLearn More
What Is A Cookie?
A cookie is small pieces of data stored on the browser to help identify your computer when using a computer network Cookies help websites keep track of the user’s activity, remembering informationLearn More
What Is A Website Backend?
A website backend is part of the website that users can’t see Also known as the server-side, a backend is the behind-the-scene of web development that ensures everything on the client-sideLearn More
What Is A Sitemap?
A sitemap makes it easier for search engines to locate where things are on your site A sitemap is a blueprint of your site which maps out all the different files, such as videos, images, andLearn More
What Is A Wireframe?
A wireframe is a visual outline that shows where structural parts of a page will be located A wireframe is created early in the development process of a website. It outlines the basic structure ofLearn More
Top Ad Sizes To Use When Working With Corkboard Concepts
Which Ad Sizes Should I Use? You’ve decided to work with us at Corkboard Concepts to help fulfill your digital marketing, that’s great! There’s a number of things to go over when planning andLearn More
What Is Schema?
Schema is a structured mark up to allow programs and search engines to better understand your website. Schema is a website code that enables search engines to find information about your website toLearn More
What Is Robots.txt?
Robots.txt Tells Websites To Crawl Your Website In Parts Or In Entirety Robot.txt, also known as the Robot exclusion protocol, is a standard system that helps websites communicate with web crawlersLearn More
What Is Remarketing?
Remarketing Allows Businesses To Advertise To Those That Have Engaged With The Business Remarketing, also called retargeting, is a way of reaching out to people that have previously interacted withLearn More
What Is A Meta Description?
Meta Descriptions Are A Type Of Structured Markup Used By Search Engines To Pull Information Into The Description of SERPs A Meta description is an HTML attribute that summarizes the content of aLearn More
What Is A Lookalike Audience?
A Lookalike Audience, or Similar To Audience, Is A Type Of Audience Modelling That Leverages Owned Data On Specific Actions To Forecast To People With Similar Behaviors Lookalike audiences are aLearn More
What Is A Live-Stream?
A live stream is an online streaming media broadcasted in real time. Live streaming technology allows users to create, watch, and share live videos from an internet-enabled device from anywhere inLearn More
What Is A Landing Page?
A landing page is a page where visitors first lands on when visiting a website after they click on a link from an email, Google, Youtube, Facebook, or other similar web. A landing page has aLearn More
Quick List of Country Exclusions For Google Ads
Excluding Country Geo’s in Google Ads: There are many ways to indicate location within Google Ads, and other digital and social media advertising platforms. The default on Google Ads for instanceLearn More
What Does ARP Mean In Local Advertising?
In Local Advertising, ARP Stands For Average Rank Position Average Rank Position (ARP) refers to the average page position of a specific domain in the Map Pack of SERPs. It is calculated by addingLearn More
What Are Local Service Ads?
Local Service Ads are ads supported by the Google Guarantee, specifically for the service industry. Local Service Ads - or Google LSA's - appear at the top of Google SERPs, even above those of otherLearn More
What Does CLS Stand For?
CLS stands for Cumulative Layout Shift CLS is a metric used to understand how visually stable a website interface is. CLS is a score that Google uses in their Search Console as an importantLearn More
3 Steps to Growing Pay-Per-Click Conversions
Maximizing Conversion Potential of Search Google accounts for over 90% of all search around the globe making it the most dominant search platform in nearly every country in the world (China, RussiaLearn More
What Is A Website Heatmap?
A website heatmap is a user behavior and website interaction tracking tool. A website heatmap provides a webmaster with a better view of user behavior on their website. Heatmapping tools aggregateLearn More
What does CDP stand for?
Customer data platform (CDP) is a software that collects first-party customer data from multiple sources and creates a single comprehensive database accessible to other systems. The CDP helpsLearn More
A Guide To Snapchat Advertising
How To Advertise On Snapchat In 2020, Snapchat reported having 249 million daily active users worldwide making it one of the most used social media platforms. The bulk of snapchat users areLearn More
What is the CCPA?
CCPA or California Consumer Privacy Act is a state privacy law that gives consumers more control over your data that is used by companies. This includes: the right to know about how your personalLearn More
What is the GDPR?
GDPR stands for General Data Privacy Regulation is a strict regulation created by the European Union, which emphasize data protection and privacy in the EU, as well as the transfer of data outside ofLearn More
Digital Marketing Optimization Strategies When Working With Corkboard Concepts
Digital Marketing Optimization Strategies When Working With Corkboard Concepts Digital Marketing is a crucial part of any company’s marketing mix and you’ve decided to work with CorkboardLearn More
What does CSS stand for?
CSS stands for Cascading Style Sheet. CSS is a tool in web development that allows users to add style to a webpage or document. Unlike HTML, where it’s used to structure the web by ways ofLearn More
What does HTTPS stand for?
Hypertext transfer protocol secure or HTTPS is a protocol ensuring secure communication between two systems over a computer network. Unlike HTTP, HTTPS uses encrypted format during dataLearn More
3 Steps To A Successful Video Marketing Campaign
The Components of a Great Video Marketing Campaign Video is one of the most engaging mediums that a business or marketer has at their disposal. But, where to begin? Let's take a look at some of theLearn More
What does HTML stand for?
HTML stands for Hypertext Markup Language. HTML is the standard markup language that serves as the basic building block of a web. It helps users structure a page using headings, paragraphs, sections,Learn More
What does FTP stand for?
FTP or File Transfer Protocol is one of the earliest standard network protocols used for transferring files between computers on the internet. FTP is a client-server based protocol, which means itLearn More
What Is Excessive Scrolling?
Excessive Scrolling Is Indicated By Any Session Where The Up & Down Scrolling Is Higher Than Average Excessive Scrolling is another Microsoft Clarity metric to better understand a websiteLearn More
What does ESP stand for?
ESP stands for Email Service Provider. ESP or Email Service Provider is a company that offers email marketing services. These ESPs offer software with different features, which usually includeLearn More
How To Set Up Microsoft Clarity?
A Guide to Setting Up Microsoft Clarity: Microsoft Clarity is a great, new and free tool from Microsoft’s digital ad suite of tools to better visualize website analytics. Similar to GoogleLearn More
3 Tips when Determining a Business' Target Audience
3 Tips when Determining a Business' Target Audience Data is what drives an effective advertising campaign. The days of running ads in a place where “everyone sees them” are over. Consumers engageLearn More
What does DNS mean?
DNS stands for Domain Name System. DNS or Domain Name System, is a naming system that consists of information such as a directory of names and IP addresses. DNS basically helps computersLearn More
What does SAAS stand for?
SAAS stands for Software As A Service. SAAS is a software delivery model where users can access an application and its data via a web browser without downloading it. Compared to the traditionalLearn More
What does RSS stand for?
Really Simple Syndication is a web format that allow users to publish regular content such as blogs and news headlines and notify readers when new contents are available. An RSS feed makes it easierLearn More
What Is A Quick Back?
Quick Backs Are Clicks On A Website That Result In Quickly Going Back This is another negative engagement metric found on Microsoft Clarity, indicating a user either accidentally clicked through orLearn More
What does SA360 mean?
A Search Ads 360(SA360), formerly known as DoubleClick Search, is Google’s search management platform, which helps companies manage large search marketing campaigns across different channels in oneLearn More
An Introduction To Inbound Marketing
What Is Inbound Marketing & How To Make The Most Of It Inbound marketing can be one of the best sources of sales and relationship building available to a business. By creating valuable contentLearn More
Steps To Follow Up With A Facebook Lead
Getting Started With Facebook Native Leads: Facebook Native Lead Forms are a great way to increase the volume of leads through targeted ads on Facebook. The amount of data available and time spent onLearn More
What does DV360 mean?
DV360 stands for Display and Video 360. A DV360 is Google’s Demand-side Platform (DSP), which provides marketers with a tool for managing and creating campaigns, organizing data, measuring andLearn More
What is Geofencing?
Geofencing is Geotargeting, But More Specific. Geofencing is a more granular form of geotargeting that uses a smaller geographical radius paired with GPS, Wifi or Bluetooth to trigger advertisementsLearn More
What does AoR stand for?
AoR or Agency of Record is an advertising agency assigned by the client to represent the company in media buys and public relations activities. It also acts as a legal entity of the company, meetingLearn More
What is Geotargeting?
In Digital Advertising, Geotargeting is a Useful Targeting Method. Geotargeting is a tool that an advertiser can use to control where their ads will be shown through the use of radiuses (normally aLearn More
What Is A Dead Click?
A Dead Click is a click on a website the ends with nothing happening. Dead Clicks, is a metric used by Microsoft Clarity's analytics platform to understand the number of clicks that end up with noLearn More
What does USP stand for?
A unique selling proposition is a one-of-a-kind factor that makes your company unique to others. A USP is part of a marketing strategy where companies inform their target market about how theirLearn More
Geotargeting vs. Geofencing
What's the Difference Between Geotargeting and Geofencing? Geotargeting and geofencing have the same idea in mind: giving advertisers the power to control geographically where their digitalLearn More
What does DA stand for?
Domain Authority is an indicator that predicts how well your website will do in search engines. The domain’s ranking ability is affected by two factors: popularity (quality of backlinks and uniqueLearn More
What Are Google Signals?
Google Signals are a Google Analytics Feature that Enables Cross Device Reporting Google Signals allows for Cross Device reporting by tracking based off of a cross platform user criteria in additionLearn More
What does TOFu mean?
In Advertising, TOFu stands for Top Of Funnel. TOFu, although sounds like a soy-based vegetarian product, in marketing stands for Top of the funnel. This is the first stage in the sales funnel. AtLearn More
What Is Microsoft Clarity?
Microsoft Clarity Is Microsoft's Web Analytics and Heatmap Tool. Similar to Google Analytics, Microsoft Clarity is a web analytics tool that helps understand user behavior on your website. This toolLearn More
What Are Rage Clicks?
Rage Clicks Are A Metric For Repetitive Clicking In A Single Area Rage Clicks, a metric used by Microsoft Clarity's analytics platform, for when a user is tapping/clicks repetitively in an area of aLearn More
What does MOFu mean?
In advertising, MOFu stands for Middle Of Funnel. MOFu or Middle Of Funnel, is the center stage in the funnel where typically, prospects have identified the challenges they encounter and whatLearn More
What does BOFu mean?
In advertising, BOFu stands for Bottom Of Funnel. Bottom Of Funnel (BOFu) is the final stage in the sales funnel where marketers are ready to make contact and go for a sale. At this stage, leadsLearn More
The importance of paid social media advertising
Social media - almost everyone uses it. On Facebook alone, there are over 1.4 billion daily users worldwide. In North America, the average person spends 2 hours and 6 minutes on social media eachLearn More
What does SQL mean?
Sales Qualified Lead is the lead that has passed all the qualification stages by the sales team and is deemed ready to convert it into customers. It’s important to note that those leadsLearn More
What is a session?
According to Google Analytics, a session is a group of user interactions with your website that take place within a given time frame. A session can be made up of page views, events, form fills,Learn More
What Is Bing Ads?
Bing Ads is Microsoft's Online Advertising Platform Bing Ads, currently being branded Microsoft Bing Ads, is Microsoft's response to Google Ads (previously Google Adwords). Bing Ads allows for PaidLearn More
What does SAL stand for?
SAL stands for Sales Accepted Lead. It is the MQL leads that the sales team has agreed to be a promising prospect. At this stage, the sales team has accepted that the lead is valuable. However, aLearn More
What Does GA4 Mean?
GA4 Stands For Google Analytics 4 GA4, or Google Analytics 4, is Google's 4th iteration of it's analytics platform. As of October 14, 2020, GA4 is the default analytics setup through Google,Learn More
What is a MQL?
A Marketing Qualified Lead refers to leads that show the most promising prospect out of other leads. In other words, those prospects that have the highest chance of becoming aLearn More
What does AIDA mean?
The Marketing Acronym AIDA stands for: Awareness, Interest, Desire and Action AIDA stands for Awareness, Interest, Desire, Action. It’s a hierarchical model that describes the stages that customersLearn More
What does ROI mean?
ROI Stands For Return On Investment ROI or Return on Investment is an equation used to find the profitability of an investment as a total percentage of cost. As a business owner, ROI will tell youLearn More
What is CCR?
CCR or Customer Churn Rate is the percentage of customers that stops doing business with a company in a given period of time. Churn can be caused by a number of reasons such as poor userLearn More
What Does MAP Policy Mean?
A MAP Policy Stands For Minimal Advertised Price Policy MAP Policies are common retail policies limiting retailers from advertising prices under a minimal point. As the acronym indicates, this isLearn More
What does CRR mean?
Customer Retention Rate, or shortly known as CRR, is a metric that measures the rate of customers that continues to do business with a company for over a given period of time. Contrary to a CustomerLearn More
How Google Ads Can Help Small Businesses
Google Ads can help your small business get discovered! While I was spending time at my parent’s house over the weekend, I got to talking with my brother who is a full-time marketing managerLearn More
Facebook Imposes Ad Limits
Starting in February 2021, Facebook will be enacting a limit on the number of ads each Page can run at the same time. So what are Facebook limits? Facebook Ad limits mean that thereLearn More
What does CAC mean?
CAC or Customer Acquisition Cost, is the total cost of marketing and sales efforts used to acquire a new customer. CAC can be measured by dividing all the expenses in getting new customersLearn More
What does CPL mean
CPL or Cost Per Lead is an advertising pricing system where advertisers make payments based on the number of leads generated. In a cost per lead model, both advertisers and publishers haveLearn More
What does NPS stand for?
NPS or Net Promoter Score is a metric that shows how likely customers recommend a company’s products or services to others. The information is collected through a survey, which asks commonLearn More
Should you bother with Bing?
Ah bing. The search engine that eagerly launched roughly 11 years ago. For many, the use of Bing is laughable and the butt of many marketing jokes. However, before you pass Bing off as TheLearn More
What is CSI?
CSI Stands for Customer Satisfaction Index Customer Satisfaction Index or CSI is an analytical tool that measures how satisfied customers are with products or services. CSI helps companies determineLearn More
What Does SAC Stand For?
In Marketing, SAC Stands For Special Ad Category Special ad categories are designations by initially Facebook, but now moving to Google and other platforms, for markets and advertising segmentsLearn More
What Is Tier 3 Advertising?
In Advertising, Tier 3 Relates To Local Advertising Efforts, Generally Around Local Branding and Purchasing. Tier 3 advertising refers to the type of advertising that exists at a local level, for aLearn More
What Is Tier 2 Advertising?
In Advertising, Tier 2 Relates To Regional Advertising Efforts, Generally Around Branding In A Specific Area. Tier 2 Advertising is specific advertising initiatives that help a company brand itselfLearn More
What Is Tier 1 Advertising?
In advertising, Tier 1 relates to national advertising efforts, generally around branding. Tier 1 advertising exists in a scenario where a brand that has a distribution network and local outletsLearn More
Defining A Programmatic Advertising Audience
One of the most unique and intriguing things about programmatic media is also that which makes it so effective: the ability to create a custom audience. With programmatic advertising, digitalLearn More
How to Plan for a Professional Drone Shoot
If you’re a certified drone pilot and doing a drone shot for business, you will have to prepare for drone shoots. When getting paid for drone footage it is important to follow some simple rules toLearn More
What Are The 4 P's Of Marketing?
The 4 P’s of Marketing are Product, Price, Place, and Promotion. Product: The type of product or service that meets the demand of the target audience. Price: The actual amount that the productLearn More
What Does UX / UI Stand For?
UX stands for User Experience, and UI stands for User Interface. UX / User Experience A UX is the interaction of users with the company’s product or services. The design of UX is focused onLearn More
What Is Loyalty Marketing?
Loyalty Marketing is a strategy which focuses on strengthening relationship with existing customers by ways of incentives and rewards. Loyalty programs are offered to customers to encourage them toLearn More
What Are HTML5 Ads?
HTML5 ads are ads that allow users to create interactive and animated advertising. Unlike the once popular Flash-ads (now largely obsolete), HTML5 ads are compatible with many browsers and operatingLearn More
What Does Marcom Mean?
MarCom is the abbreviation of Marketing Communications. Marketing Communications are the primary means of connecting and building relationships with customers and prospects. Marcom plays a role asLearn More
What Does Top Of The Funnel Mean?
The top of the funnel is the first stage of the buyer’s journey before getting to the final stage of purchasing and becoming a customer. In this stage, marketers aim at spreading awareness of theirLearn More
What Is A Target Market?
Target market is a group of consumers at which a service or product of your company is aimed. All the marketing efforts are also positioned to target this particular group of people. Consumers in aLearn More
5 Reasons Why Content Marketing is Important
Every company has a product or service to offer. However, showing it off like a catalog is not always the best way to reach your potential customers. You need to make what you offer relevant, fit aLearn More
What Is A Bounce?
A bounce is a session that ends without 2 or more pageviews. A bounce represents the number of visitors who enter the website and exit right after, without continuing to explore other pages on theLearn More
What Is Off-Site SEO?
Unlike On-Site SEO, an Off-Site SEO is activities outside your website to improve discoverability and search engine ranking. Examples of off-site SEO practices are link building, increasingLearn More
What Is On-Site SEO?
On-Site SEO is the function of SEO that focuses within the actual company's website. On-Site SEO or On-Page SEO is the optimization of content on a web page to improve its search rankings andLearn More
What Is Owned Media?
Owned Media is an entity such as a store front, newsletter, website, and brand, among others, which the company has essentially control over. These entities work as a channel to market the brand toLearn More
What Is The Marketing Mix?
The Marketing Mix are product or service-centered strategies and tools that companies use to promote their brand and sell their products or services in the target market. The marketing mix isLearn More
What Is Earned Media?
Earned media is content that spread throughout a business’s market because due to its value and popularity. Examples of Earned Media are PR, Social Media Followings, SEO position, Word of MouthLearn More
What Does ATS Stand For?
ATS stands for Applicant Tracking System. Similar to a CMS, an ATS is a web platform and software for easily posting jobs and tracking the process from application to hire. Most popular ATS's alsoLearn More
What Does Canonicalization Mean?
Canonicalization is simply identifying the original or main source of a particular piece of content online. Canonicalization is the way that search engines, like Google, sift through duplicateLearn More
What Is Paid Media?
Paid Media is an external marketing option in which a company pays to get their product promoted. Popular examples of paid media include TV advertising, Paid Search Advertising (SEM), ProgrammaticLearn More
Prioritize Job Listings On Your Website
SEO for Recruitment Marketing Marketing and Human Resources teams are constantly faced with the question of, “Where does recruitment stand?” Is this a marketing or HR function? Most ofLearn More
What Is The Media Mix?
Similar to the Marketing Mix, the Media Mix focuses specifically the types of media that a business’s brand relies on in reaching it’s end customer. The Media Mix includes Owned, Paid and EarnedLearn More
What Is Content Marketing?
Content Marketing is a marketing strategy of creating different types of online content consistently to attract customers and increase leads. Content marketing includes everything from planning toLearn More
What Is The Buyer's Journey
The buyer’s journey is the stages that someone goes through from finding a product to considering to purchasing. Companies need to focus on delivering valuable experience at every step of theLearn More
What Is A Backlink?
A backlink is a tool of linking a page to other external websites. Backlinks are often used in SEO (Search Engine Optimization) to help improve rank and discoverability in a search engine. A BacklinkLearn More
What Does UET Tag Stand For?
UET Stands For Universal Event Tracking UET Tags are what Microsoft Ads (Bing Ads) calls their tracking pixel, similar to the Google Ads tag. The UET Tag is both a remarketing and conversion tag,Learn More
What Does eCPC Stand For?
eCPC Stands For Enhanced Cost Per Click eCPC is a click based cost (CPC) strategy for Google Ads that focuses on conversion optimization. Enhanced Cost Per Click / eCPC is a Google Ads acronym for aLearn More
What Does oCPC Stand For?
oCPC stands for Optimized Cost Per Click. oCPC is a TikTok acronym for a click based payment strategy focused on conversion optimization. With this bid strategy, an advertiser pays per click,Learn More
What Does SME Stand For?
SME stands for Subject Matter Expert SME or Subject Matter Expert is a person who has expertise in a particular area or topic. SMEs are needed to help meet challenges or solve specific problems.Learn More
What Does Bottom of The Funnel Mean?
The bottom of the funnel is the last stage of the buyer’s journey, where they’re ready to take action of whether purchasing or not. This is the crucial stage as you’ll be converting your leadsLearn More
4 Must-Have Chrome Extensions for Digital Marketers, and How to Use Them
Google Chrome has long been the dominant web browser. https://www.w3counter.com/globalstats.php One of the reasons for its success is the ability to add additional functionality to the browser byLearn More
What Is A Sales Funnel?
A Sales Funnel is the path a new customer goes through leading up to purchase A Sales Funnel is a concept that maps out all of the stages that someone goes through from the start of the buyer’sLearn More
What Does Outbound Marketing Mean?
Unlike Inbound Marketing, where customers search for products and services that a business offers, in Outbound Marketing, the company initiates contact with its target customers. Outbound marketingLearn More
What Does Inbound Marketing Mean?
Inbound Marketing, also known as Pull Marketing, is a technique used to attract customers that are already potentially in-market for a business’s product or service. Inbound Marketing uses toolsLearn More
What Does CRM Stand For?
CRM stands for Customer Relationship Management Customer Relationship Management is the process of managing all interactions that a company makes with both existing and potential customers. CRMLearn More
What Does CMS Stand For?
CMS stands for Content Management System A CMS, Content Management System, is a computer software or an app used to manage and create content on a website. Many CMS are open source, meaning that itLearn More
What's A Buyer Persona?
A buyer persona is a detailed information that represents your ideal customer. The information for a Buyer Persona is created based on market research that includes demographics, goals,Learn More
What does B2C Stand For?
B2C stands for Business-to-Consumer. Unlike B2B, business transactions are performed by businesses to consumers. An example of B2C is an online marketplace that sells its products directly toLearn More
What Does B2B Stand For?
B2B stands for Business-to-Business. A B2B is a relationship between one business to another, where all transactions of products and services are done strictly between businesses. An example of a B2BLearn More
What Is A Multivariate Test?
A Multivariate test is similar to that of an A/B test but uses a higher volume of differences than a typical Split Test. Multivariate Tests generally see 3 or more versions of marketing assets,Learn More
What's an A/B Test?
An A/B test, also known as Split Testing and Bucket Testing, is a methodology in which two versions of marketing assets, like an ad message, imagery, or an app or a webpage, is tested proportionatelyLearn More
What Does eCPS stand for?
eCPS Stands For effective Cost Per Share Not to be confused with eCPSU (effective cost per swipe up), eCPS is a Snapchat acronym for the effective Cost Per Share. This is an cost-based metric forLearn More
Understanding Traditional Media - Television
As the marketing and advertising landscape changes with the advent of exciting new technologies and capabilities in the digital media world, more traditional media can still be an effective part ofLearn More
How Corkboard Concepts Creates More Effective Targeting Through Audience Modelling
A Walkthrough of Establishing Effective Audiences Data - It's not about knowing what a single person will do in each scenario, but instead having a strong inclination as to what a group of peopleLearn More
What Does VDP Stand For?
VDP stands for Vehicle Detail Page VDP, a Vehicle Detail Page, is when a user visits the inventory page of an automotive dealership's website. This is an important KPI for automotive marketing andLearn More
The Importance of Online Reputation Management
“It used to be word of mouth, now it’s word of mouse.” The meaning behind this saying is that referrals online through review platforms like Google, Facebook, Yelp and Trip Advisor, forLearn More
what does ecpi mean?
eCPI stands for “effective Cost Per App Install” Similar to CPA, eCPI or effective cost per app install, is an important marketing metric that measures the success of advertising spend. However,Learn More
What Does Paid eCPMR Mean?
Paid eCPMR stands for "effective Cost Per Thousand People Reached" The acronym eCPMR is an acronym used on Snapchat's advertising dashboard as a cost metric for number of people reached, rather thanLearn More
What do Swipe Ups mean on SnapChat Ads?
Swipe Ups are actions on SnapChat Swipe Ups are similar actions to "Clicks" on other platforms. A Swipe Up on SnapChat is simply the action taken on an ad or a CTA. The literal action taken on aLearn More
What Does DMP Stand For?
DMP stands for Data Management Platform DMP's allow you to better collect, manage and model audience data across platforms. Think of it as a storage and activation of 1st party and 3rd partyLearn More
New Social Media Features Guide Brands Through The Pandemic
We’ve now been under quarantine sanctions for five months, thanks to COVID-19. This pandemic has given social media outlets plenty of time to make some changes to their platforms to help brandsLearn More
How Covid-19 changed social media content
Since COVID-19 has made a significant impact on 2020, social media engagement and content have also changed and increased during this time. While keeping ‘socially distant’ has become the norm,Learn More
How To Add CBC To Your Business' Facebook Page
When you get Corkboard Concepts to manage your Facebook page or ad account, first we need to be given access. The following steps easily outline how this can be done after we have requested access toLearn More
Making the most of your Story
How to capitalize on your story in your ads For many companies. standing out amongst the masses has long been challenging when vying for the attention of customers. There are so many ad messages toLearn More
What does DMA Stand For?
DMA stands for Designated Market Area. A Designated Marketing Area represents a city and surrounding area within a certain region. DMAs are most commonly used by traditional medias like TV and RadioLearn More
What does CX Stand For?
CX stands for Customer Experience. Also commonly referred to as Consumer Experience, or even UX (User Experience), Customer Experience is used to describe one's interactions through the purchasingLearn More
What does GRP Stand For?
GRP stands for Gross Rating Points. Gross Rating Points are a way to measure the reach of an advertising campaign based on the audience that a particular campaign is targeting. GRPs do not measureLearn More
Website Design and Development Process
What You Need to Know When Developing a Website with Corkboard Concepts So your business has decided to have Corkboard Concepts design and develop your website, that's fantastic! We are certainlyLearn More
11 Steps To Optimize Your Google My Business Listing
After setting up a Google My Business listing, the next step is to take the time to really optimize it. Why does it matter? Have you ever looked up a business, saw the listing said it was open,Learn More
What does UTM code stand for?
UTM stand for Urchin Traffic Monitor. In case this is confusing, Urchin Tracking was a predecessor to Google Analytics, and the UTM codes are just a way for easily tracking traffic to specific URLsLearn More
Facebook Takes Aim at TikTok with Instagram ‘Reels’
You’ve probably heard something about TikTok by now. Either you are one of the millions who have downloaded the app and spent hours scrolling through the countless creative short-form videos, orLearn More
How Long Does It Take For SEO To Kick In?
When it comes to SEO, there are many things that affect how long it takes for it to kick in. The simple answer is: it will take as long as the effort you put into your SEO strategy. While there areLearn More
The Impact of COVID-19 On Ad Metrics
Costs, Engagements & Acquisition Changes During Nationwide Shutdowns Covid-19 has impacted life around the world with various shutdowns, stay-at-home orders and just generally rethinking yourLearn More
What Does eCPSU mean?
eCPSU stands for "effective Cost Per Swipe Up" eCPSU is an acronym used in SnapChat Advertising for the cost of a particular action, similar to a click or engagement on other platforms, called aLearn More
5 Signs You Need to Outsource Your Marketing
When & Why To Outsource Marketing Initiatives I’ve been in the advertising industry for about four years now, and during that time I’ve had the pleasure of working with a number of differentLearn More
What Does GA Mean?
GA stands for Google Analytics, a reporting tool from Google for understanding behavior on your website. GA is just the abbreviation for Analytics, but it is also a version of Analytics that has beenLearn More
What Is Microsoft Webmaster Tools
Microsoft Webmaster Tools Provides Insights Into Microsoft Search Performance Microsoft Webmaster Tools, formerly Bing Webmaster Tools, is similar to Google Search Console but provides insights intoLearn More
Preparing your Business for a Photo / Video Shoot
It’s an event that not many businesses think about. Often a photoshoot is thought to be too costly or not of any value. In fact, it can end up producing the greatest asset for your businesses.Learn More
What does Click-to-Call mean?
Click-to-Call is an easy action on web properties where a single click opens a phone app so a person can directly call a business. Click-to-Calls are often seen on websites and as extensions on ads.Learn More
What Does Programmatic Mean?
Programmatic is the process of automated matching of two opposing sides (i.e. matching the needs of buyers and sellers) or matching a process to a program. In marketing and advertising, programmaticLearn More
What Is Experiential Marketing?
Experiential Marketing is a marketing tactic that utilizes the engagement of the customer, product or service. Popular examples of Experiential Marketing is through physical engagement of a customerLearn More
What Does WYSIWYG Stand For?
WYSIWYG stands for "What You See Is What You Get" WYSIWYG is a popular programming/web development movement that is moving towards an on-screen setup experience. This means that the programming andLearn More
Top 11 eCommerce Social Media Mistakes
Social media and eCommerce often go hand-in-hand right? You probably can’t go 10 seconds without seeing a new product advertised on your newsfeed - and there’s good reason. Social media drivesLearn More
What does Quality Score mean?
Quality Score Is A Paid Search Indicator For Quality And Efficiency Of Campaign Performance. Quality score is an important metric in Paid Search which lets a business know how efficiently yourLearn More
What is CLV?
CLV, or Customer Lifetime Value, is a measurement of how valuable a customer is to your business. It's more than on a transaction-to-transaction basis as it includes the total worth of that customerLearn More
What are Ad Extensions?
An ad extension is additional information and actions added to paid search ads. Ad Extensions are used on Paid Search campaigns, like Google Ads, to provide additional information and clickLearn More
What is Latent Semantic Indexing?
Latent Semantic Indexing is the relationship between and the connection of non-identical search queries and keyword context. Latent Semantic Indexing is an equation that matches words based onLearn More
What do Engagements mean?
Engagements are a general classification for the way people interact with an ad. It’s also used on social media, such as Facebook, to highlight video views, post reactions, page reactions and more.Learn More
5 Things To Include When Developing A Website
Websites are just as important as a brick and mortar store location, and in some cases, they replace them (think e-Commerce sites). This is why it is so important to have a website and keep it modernLearn More
What does Ad Relevance mean?
Ad Relevance is Facebook’s indicator of how well your ad matches both their policies and the target audience. According to Facebook, Ad Relevance does not directly impact your costs and reach;Learn More
What are Interstitial Ads?
Interstitial Ads are forms of advertisements that are inserted into the user experience of websites, apps, games, etc. These ads are commonly full screen ads, placed in between interactions of aLearn More
What is a Search Query?
A search query is the keyword or keyword string/phrase used by a person navigating through search engines like Google, Bing or others. Simply stated, a search query is the user input placed into theLearn More
What is a Click?
What is a click? A click is an engagement based on actually clicking an ad, which commonly directs a person to the advertiser’s website; however, it can also include Click-To-Call,Learn More
What is Direct Response Advertising?
Direct response advertising is exactly as the name implies - it’s advertising that seeks for a response to that particular campaign or individual advertisement. It’s direct relationship toLearn More
How To Promote Your Search Engine Visibility
A Guide To Gaining Better Visibility On Search Engine Results Pages SEV, or Search Engine Visibility, is a business or organization’s overall appearance in search results. This is a paid andLearn More
What is a Keyword?
What is a Keyword? A keyword is the fundamental basis of a search. A keyword is both the search parameter and also the snippet of a website taken for contextual relevance to that search query.Learn More
Get A 360 Degree View Of Watson Chevrolet
Looking for a virtual vehicle experience? With buying cars online, why not experience the vehicle virtually! Watson Chevrolet - 2020 Chevy Equinox Watson Chevrolet - 2020 Chevy Blazer WatsonLearn More
Set Up Your Google My Business For Success
For any business, having a Google My Business (GMB) listing is imperative. This will help with your SEO and will increase your chances of being shown on Google’s Local Graph and Map Pack. ALearn More
What is a Conversion?
What is a conversion? A conversion is an action that a customer or prospective customer takes that have been deemed to have a positive impact on business operations. Conversions can range fromLearn More
How To Add A User To Google Analytics:
About Google Analytics: Google Analytics is one of the most useful resources for any business, organization or webmaster. Google Analytics, or GA, is a free tool provided by Google to understand howLearn More
What Is Google Search Console?
Google Search Console is a tool for understanding a websites presence on Google Search. Google Search Console, formerly Google Webmaster Tools, is a tool provided by Google to better understandLearn More
What does SEV mean?
In Marketing, SEV Stands for Search Engine Visibility SEV, or Search Engine Visibility, is about the visibility of a brand’s website in search results, like Google and Bing. Similar to SEV, MozLearn More
What is a Short Tail Keyword?
Essentially opposite to Long Tail Keywords, Short Tail Keywords refers to shorter and generally more broad keyword strings or even a single word query. Short tail keywords usually get more searchLearn More
What is a Long Tail Keyword?
A long tail keyword is a keyword string that is “longer”. The question of “How long does it have to be?” is up to debate, however, one thing it is definitely not is a single word keyword. ALearn More
How to Corkboard your digital marketing strategy
Getting To Know A Corkboard Concept Before you delve into a digital marketing campaign, you first need to think: Have I made a plan? We believe that every great marketing strategy starts with a team,Learn More
What does Linear TV mean?
Linear TV is the broadcasting of television content via underground cables, broadcast towers, or satellites. This content is ‘live’ in that it is not streaming to a specific user, but multipleLearn More
3 Tips for Better Usage of Your Brand’s Creative
Leveraging The Power of Creative To Grab & Maintain Attention “A picture is worth a thousand words.” It’s a statement that has stood the test of time like no other and continues to beLearn More
What is Post-Roll Video Ad?
A Post-Roll video is a video advertisement that automatically plays at the conclusion of a piece of video content, usually longform video. Most common ad durations are 6 second, 15 second, 30 second,Learn More
What is a Mid-Roll Video Ad?
A Mid-Roll video is a video advertisement that automatically plays during a break in a piece of video content, usually longform video. Most common ad durations are 6 second, 15 second, 30 second, andLearn More
What is a Pre-Roll Video Ad?
A Pre-Roll video is a video advertisement that automatically plays before a piece of video content. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements.Learn More
What's the difference between OTT and other TV advertising?
Like everyone else, I’ve been stuck at home for the past two months. Also like everyone else, I’ve been watching a lot more TV. I’ve often told friends that we live in the “Rogue GoldenLearn More
What is display advertising?
What Is Display Advertising? What is Banner Advertising? When referring to digital advertising, display or banner advertising simply refers to image, video or text ads (most commonly image ads) onLearn More
What is an impression?
What is an impression? An impression is the number of times your ad is loaded on a website, app, or other platform and may be seen. Most impressions are actually tracked by load and not exactly byLearn More
What Does CBC Mean?
CBC Stands For Corkboard Concepts CBC is our attempt to cloud the world we live in with yet another acronym. Supposing that hearing our team regularly talk about CPC, PPC, CTR, and the works, we'llLearn More
Ron Lewis 360 Tour
Get a 360 Degree View of Ron Lewis Automotive Group Take a virtual walkthrough of Ron Lewis's new service drop off for contactless vehicle drop off or get a 360 experience some of some of Jeep andLearn More
Set Up An Effective Automotive Dealership Blog
3 Tips for Automotive Blogging Success Blogs - some people love the word, some people hate it and others are left so confused by it that they aren’t sure what to think. The reason for all ofLearn More
A Breakdown of Google's SERPs
How many results are shown on the first page of Google’s search results? Google search results are often changing and differ from user to user. We’ve examined north of 1,000 different searchLearn More
How To Become an FAA Certified Drone Pilot
5 Easy Steps to become an FAA Certified Drone Pilot There’s no doubt about it, flying a drone is awesome! The feeling of controlling a machine that allows you to see things from a vantage pointLearn More
What Is Google Analytics?
Google Analytics is a website analytics tool. Google Analytics (base platform) is a free website analytics tool provided by Google to better interpret and understand website performance and userLearn More
Keeping Social Media Content Fresh During COVID-19
Social media use is integral for any business. An active presence on social media can help you find new customers or stay connected to your current customers. Covid-19 has obviously put a hardship onLearn More
What does OOH mean?
OOH is outdoor advertising, which stands for Out Of Home media. This is the larger classification for advertising placements like billboards, bus stops, benches, and more. It’s quite literallyLearn More
What does SOV mean?
What does SOV mean? SOV or Share of Voice is the percentage of the advertising market your company owns, which is broken down based on either audience, keywords, or placements. This is a competitiveLearn More
What Does CTA Mean?
In terms of marketing, a call to action (CTA) prompts someone to take an action. This lets your customer know the next step in learning more about your company or purchasing something from your site.Learn More
What does CPM mean?
Cost Per Mille, and more popularly Cost Per Thousand (Mille = Thousand), or CPM, is an advertising cost structure based on the number of impressions served, but not necessarily seen. TraditionalLearn More
What does CRO mean?
CRO Stands For Conversion Rate Optimization Conversion Rate Optimization, or CRO, is the general optimization tactic for increasing the efficiency of advertising in reaching conversions. CRO can takeLearn More
What Does GMB Mean?
GMB stands for Google My Business Google My Business, or GMB, is a Google property that allows for businesses to claim their existence on Google Properties based on their physical location. ClaimingLearn More
What does CTV mean?
CTVs, commonly known as Connected TVs are any “Smart Televisions” that are able to connect to the internet and allow you to access content not available through Cable TV networks or Broadcast TVLearn More
What is OTT Advertising?
Over the Top advertising, referred to as OTT Advertising, is online video advertising primarily on televisions bypassing cable providers. OTT Devices include Xbox, Playstation, Roku, Chromecast,Learn More
What does SEO mean?
SEO Stands for Search Engine Optimization Search Engine Optimization, or SEO, refers to the set of tasks that an individual or organization would take to encourage Google and other search engines toLearn More
What does SMM mean?
Social Media Marketing, or SMM, refers to the utilization of social media properties for marketing purposes. Some of the popular channels may include Facebook, Instagram, Pinterest, LinkedIn, andLearn More
What does PLA mean?
PLA Stands For Product Listing Ads Product Listing Ads or PLA, are Google’s Shopping Ads that are displayed on Google Search Engine Results Page (SERPs). PLA's show product images, prices, andLearn More
What does RLSA mean?
RLSA’s or Remarketing Lists for Search Ads is the use of Remarketing in Paid Search / PPC campaigns through Google Ads. RLSA’s are used in the audience feature and can target people who haveLearn More
What does SERP mean?
SERP Stands For Search Engine Results Page Search Engine Results Pages or 'SERPs', is the common reference to Google’s search results (among other search engines as well). This is the page that aLearn More
What does ROAS mean?
Return on Advertising Spend or ROAS is similar to ROMI, except it is looking that the revenue figure generated by advertising (it does not take into account profit margin). The equation for ROASLearn More
What does ROMI mean?
ROMI Stands for Return On Marketing Investment Similar to ROI (Return on Investment), Return On Marketing Investment (ROMI) takes a look at the returns a company can attribute to marketing andLearn More
What does KPI mean?
KPI Stands for Key Performance Indicator Key Performance Indicators, or KPI’s, are a reference to events that have a positive business outcome but fall short of complete goal completions orLearn More
What does CPA mean?
Cost per acquisition or CPA is a benchmark of efficiency in advertising spend based off of the completion of particular events, commonly referred to as goals, conversions or purchases. This takes aLearn More
What does CTR mean?
What does CTR mean? CTR is a benchmark of top-level campaign performance. CTR is an important measure of an initial campaign’s performance because it can be gauged at the ad platform. It is aLearn More
What does PPC mean?
PPC Stands For Pay Per Click Advertising PPC or Pay Per Click advertising referencing the types of advertising that use a CPC model, like Google Ads. The foundation of CPC is when someone clicks onLearn More
What does CPC mean?
What does CPC mean? Cost per click or CPC references the cost of each individual click on your ad and is a benchmark for budget efficiency. Common usages of this are in Google Ads (previously GoogleLearn More
What is Programmatic Advertising?
Programmatic advertising refers to the automated bidding and placement process of advertisements across the internet properties, such as websites and apps. Traditionally these are deployed throughLearn More
A Virtual Pittsburgh Experience - Step Inside
Corkboard Concepts Conducts 300+ Virtual/360 Photo Tours: Corkboard Concepts partnered up with a Florida-based virtual destinations company, Threshold 360, and Visit Pittsburgh to capture over 300Learn More
A Better Understanding of Attribution
“How did you hear about our ?” Select one. TV Print Web Billboard Referral Other Where this question does pose some valuable insight about a single interaction, it falls short inLearn More
The Relativity of Marketing Metrics and Performance
What are ideal metrics in marketing? We’ve all been there. Either asked these or been told to consider them. Rhetorical Question Number 1: What is a good Click Through Rate for myLearn More
Do Clicks Matter To Your Business?
What are meaningful advertising metrics? The world is obsessed with metrics and tracking performance online. Time and time again, we as marketers and the greater digital world, refer back to ClicksLearn More