CVR Stands For Conversion Rate CVR is a popular marketing acronym, especially with TikTok Advertising Metrics. This metric looks at the rate of which a desired outcome is taking place. Popular

  There are thousands of local directories that exist out there, with more popping up and fading away each day. In this article, we have compiled 8 of the best directories for local SEO.

In today's digital landscape, creating a meaningful connection with website visitors is more crucial than ever. Beyond aesthetics and functionality, a well-designed webpage has the power to

Enabling GA4 for Comprehensive Tracking and User Analysis In the area of dynamic digital marketing, Google Analytics 4 (GA4) stands as a great addition to a digital marketer's toolset for

If you are a frequent user of the social platform Instagram, you may have noticed more and more blue checkmarks (i.e. verified accounts) come across your feed. This is because recently Instagram has

How Do Google Vehicle Listing Ads Perform? Vehicle Listing Ads are one of Google’s newest products for Automotive Dealerships looking to promote their inventory. Paid search advertising has long

As it comes with no surprise, social media has swept the digital age by storm. Everyone from teenagers to business managers, influencers, and large companies are using social media platforms in

In the ever-changing world of social media capturing the attention of your audience and creating engaging visual content is key. While content and messaging play a significant role, the dimensions of

When trying to create a landing page for lead generation, there are certain things one must know, so let's start with the basics. What is a landing page? What is a landing page? A landing page is a

Take your Google Vehicle Listing Ads to the Next Level In today's competitive digital landscape, leveraging vehicle listing ads on Google is crucial for automotive businesses looking to attract more

In the world of digital marketing, understanding the customer journey and identifying the various touchpoints that contribute to conversions is crucial. Understanding this complex web of interactions

A Product Feed Is... one of the best ways to send up-to-date information regarding your products to online channels. Feeds can be created in a few different formats such as XML, CSV, TSV, or JSON.

If you have been in discussions about SEO, you have probably heard the terms “content SEO” and “technical SEO” thrown around a bit. What do those terms mean? What is the difference between

Google Guaranteed Ads present a highly effective opportunity for Fencing Service companies to expand their lead generation efforts. Its Cost-Per-Lead format, one of the most significant benefits of

In today’s time, a website can be one of the most valuable marketing tools you can have in your arsenal. Not only can a website be a great place to direct and gain more traffic, but it can also

Getting Google Guaranteed for your Landscaping Business:  Google Local Service Ads (also known as Google Guaranteed Ads) present a highly effective opportunity for Landscape Service companies,

Google Guaranteed Ads present a highly effective opportunity for Electrician Service companies to expand their lead generation efforts. Its Cost-Per-Lead format, one of the most significant benefits

In the age of digital marketing, Google Local Service Ads (LSAs) has become a crucial tool for businesses to improve their online visibility, especially for healthcare professionals. A unique feature

State Exclusions for Google Ads in the Geo Feature: Why is Important to Exclude Certain States: Due to the targeting options for location in Google Ads, location exclusions may be of interest.

Today, social media has transformed the way we communicate and the way businesses interact with their customers. It is one of the most powerful tools for building brand awareness, promoting products

Google Local Service Ads for Carpenters: What you need to know Are you a carpenter looking to increase your local visibility, credibility, and customer base? Google Local Service Ads (LSAs) may be

Is my website outdated? Here 4 signs to tell if you need to update your website. In the modern day of smartphones, tablets, and other technologies, it is easy to get information at your

Google Local Service Ads for Carpet Cleaners presents a highly effective opportunity for this industry to expand its lead generation efforts. Its Cost-Per-Lead format, one of the most significant

Over the years, Universal Analytics (UA) has served as an integral part of your digital marketing and business analytics strategy. However, Google is now transitioning from Universal Analytics to the

How To Improve Lead Generation Lead generation is an important factor in moving potential customers through the sales funnel. It can be difficult not only to get the potential customers to engage

In 2023, AI tools have taken the marketing industry by storm. Even though AI tools have been around for a couple of years now, 2023 is going to be the pinnacle point in time where these truly become

Google Guaranteed Ads for Countertop Services: What You Need to Know Google Guaranteed Ads is a great opportunity for Countertop Service companies to expand their lead generation efforts. Its

Google Local Service Ads For Allergists: What you need to know  Google Local Service Ads or Google Licensed Verified Ads present a highly effective opportunity for Allergist companies to expand

 Google Local Service Ads for Chiropractors: What you need to know  Google Local Service Ads or Google Licensed Verified Ads present a highly effective opportunity for chiropractors or

How To Build A Website Navigation 101 So you want to start building a website, but where do you even begin? Well, what if we told you that your website’s navigation structure has a huge impact on

Looking to expand your reach on Instagram? Just buy followers! NO! Buying followers is one of the worst things you can do to a brand’s presence on Instagram. Don’t worry, we get it. Whether

Customer review management is a marketing tactic used to engage your target audience in a conversation about what they think about your product or service. Online customer reviews are essential for

Could your company benefit from Google Vehicle Listings? If you are a huge auto dealership franchise or a small-town dealer chances are you will benefit from investing in Google vehicle listings.

Why Do We Need Keywords? Are you constantly trying to find good keywords, but you don't know where to them? When it comes to search engine marketing, one of the most important steps to success is

In today’s digital world, having a strong brand strategy is necessary for you to connect with your customers and stand out from the crowd! Many people mistakenly think that a brand strategy is

What Is Email Marketing? Email marketing is a marketing strategy that utilizes emails as a way to engage with your audience and promote brand awareness, develop leads, and make

SEO and Web Design are two components that one wouldn’t assume go hand in hand but they do. Not only does SEO and Web design complement each other, but they also coexist and need eachother to

What is 4K video, and do I need it when recording my company videos? 4K video, also known as ultra-high-definition (UHD) video, is a format that offers a higher resolution than traditional

Automated Bidding vs. Manual Bidding  Have you ever wondered how Google's Automated Bidding works? When it comes to serving ads on Google ads, there are two ways that you can approach it. You can

What are the Average TikTok Ads Metrics You Should Benchmark Against with a TikTok Advertising Campaign? With any business, staying ahead of the competition is crucial - and that’s never been more

Create A Facebook Page Creating a Facebook page can be essential to building your business or company's online social media presence. Just like a website is a virtual storefront for clients or

Digital Display Ads To start, what exactly are Digital Display Ads? They are a type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn

Google Guaranteed Ads for Appliance Repair: What You Need to Know Google Guaranteed Ads provide one of the most efficient outlets for Appliance Repair Service companies to generate more leads. With

Why Digital Marketing is Important? While traditional forms of marketing and advertising are still extremely prevalent, digital marketing allows businesses to reach their target audiences via

VDP stands for Vehicle Detail Page A Vehicle Detail Page is a page on a website that provides in-depth information about a particular vehicle Users who are looking into your VDP means business. In

What is SEO?  Before we jump into SEO trends, it is important to understand what SEO is. SEO stands for search engine optimization. It is the process in which your website is improved so that it

Local Service Ads (LSA's) are Google's Pay-Per-Lead Platform for Local Professionals. Google LSA's cover three main areas, each with slightly different nuances to setup and delivery of ads. These

What is SMS Marketing? SMS marketing is a method of marketing that is administered through the means of text messaging. Whether it is a current special you are running or new arrivals, sending a

Google Ads Overview Google Ads is a versatile platform that can help businesses advertise their company in a number of ways. The two most common uses of Google ads are search and display

Customer Success Videos Customer success videos can be valuable to your brand in engaging potential customers. If done well, it will ensure that potential consumers can relate to your business.

What is Instagram SEO? With Instagram being one of the fastest-growing social media platforms, it makes it one of the most effective marketing tools for businesses today. With over 1 billion users,

What is a Target Audience? A target audience is a group of people your company is trying to reach to show promotional content about your product or services. They can be categorized into specific

No matter what your business plan is, utilizing short-term and long-term marketing strategies can help you achieve your business goals. Whether your goal is to increase brand awareness, drive traffic

When we think about accessibility, we typically think of ramps into buildings, parking spaces, and bathroom handrails. However, in the world of technology and the internet, web accessibility is even

With the world of design and marketing stepping more and more into the digital age, it is almost a necessity to have an amazing website for your consumers to visit. There are numerous different

Google’s New Update Aims to Provide Users with Better Quality Content Users’ growing frustration in finding valuable content has prompted Google to introduce a new update called the “Helpful

Defining Fast Motion Photography Fast motion, is not always thought of as something to capture when taking a photo. More often than not, photography is thought of as a way to capture a moment in

The 4 P's of Sales Effectiveness is not to be mistaken for the 4 P's of Marketing. Even though, we often learn and hear about the 4 P’s of Marketing( Product, Price, Place, and Promotion) and they

What is A Facebook Shop? Facebook Shops are one of Facebook’s newer endeavors, introduced in May of 2020. This offering from Facebook allows stores to simply create an online storefront on a

Connecting To Advertisements Sometimes an advertisement can “speak” to you and sometimes it won’t. But what makes you pay attention sometimes rather than others? Is it the brand? Is it the

Growing Your Social Media Presence Social media presence is an idea that many of us want to achieve, but it is a lot easier said than done. Do you ever wonder how brands like Gopro, North Face, and

Are attention spans really shrinking, or is something else happening? Attention spans of the "digital generation" are something that is always being questioned. As a video producer, people always

The Triangle of SEO Content Planning: Taking an Internal, Customer & Competitor Focus So you want to rank better on search engines and get more traffic to your site but find it difficult to do

What is Psychological Pricing? Let’s be real, shopping for just the items you planned to buy at a store nowadays is hard. You could walk into a store looking for something as simple as toilet

5 Social Media Tips for Businesses Running a business is hard work. Whether you are a CEO of a large corporation, a small business owner, or working within your company’s marketing department,

What are Instagram Video Formats? Over the last couple of years, Instagram video formats have become increasingly popular and crucial to content development. Instagram currently ranks as the

What is Audience Targeting? Audience targeting is a marketing tool used when marketers need to sector their target based on certain characteristics. Facebook makes social media advertising easy with

Utilizing Segmented Customer Lists For Better 1st Party Targeting Corkboard Concepts segments data for better audience modeling. What does this mean and why is it important? Well-detailed 1st

5 Benefits of a Social Media Giveaway Campaign Have you ever considered incorporating social media giveaways into your marketing strategy? As a business owner, a giveaway campaign is one of the

Why Print Media Is Still Relevant? It’s 2022 and digital media is thriving, but what about print media? Is traditional print media still relevant? Or is it dead in the marketing industry? Many

6 Tips On How To Build A Successful Corporate Video Sometimes building a successful corporate video can be difficult. If your company is making a video about a specific product or service you offer,

Let’s look at how Corkboard Concepts uses free tools for competitive intelligence Two of the largest advertising platforms out there have been pushing for a heightened level of ad transparency. For

Search Engine Optimization is no stranger in the digital marketing world. SEO practices help improve sites to rank better on search engines, making them easier for people to find. Most companies

Which Online Merchant Center Is Better? Google vs. Bing What are merchant centers and why should you use them? If you want more autonomy over how your product inventory appears online and want to

A Look Into A Corkboard Creative's Design Process So you’ve hired a Corkboard Creative Specialist to create branded marketing materials, but you are unsure about what Designers do and what their

Learn More About Google's Vehicle Listing Ads One of Google's newest ad listing formats for automotive brings a visual component to SERPs   and they are called Google Vehicle Ads. These ads

What is Search Ads 360? Google’s Search Ads 360, formerly known as Doubleclick Search, is a marketing platform that allows marketers to manage large search campaigns. Search Ads 360 allows

"Branding tips" is a term that is thrown around our industry quite a bit, but what does that mean? What even is branding?  Branding is the foundation for an organization’s identity in this

Attracting new talent has become increasingly difficult over the last several years. With the number of job vacancies across the US, it's becoming increasingly difficult to make sure that your

It's the start of a new year and you may be contemplating giving your business brand a bit of a facelift. Rebranding is modifying or updating the image of your company. There are many benefits of

With us being in the ending half of the new year’s first month, we face a whole new wave of blogs recapping 2021’s design trends and others about 2022’s design trend predictions. Admittedly,

As a business owner, there are a plethora of options for you to utilize in order to establish a web presence and have an eCommerce platform. Here is a rundown of the most popular

From Digital to Social and Traditional to Grassroots Marketing Predictions 2021 has been yet another turbulent year in the marketing landscape, coming off the heels of 2020 and the shift for COVID

Trends in life have a way of guiding much of what we do on a daily basis. You see this from how we dress to how we eat, exercise, and move about in our daily travels. Photography trends can be even

Mood Boards are used in so many different ways to gather thoughts on building a brand, style, feel for the organization, voice, and connecting messages to your consumers. You can think of a mood

What is a Facebook Shop? At the beginning of the COVID-19 pandemic, a large number of small companies were put out of business as the world shut down. Facebook combated this by creating Facebook

Ecommerce Advertising With Corkboard Concepts Corkboard Concepts provides industry leading support for ecommerce advertising, including Google Product Listing Ads, Facebook Commerce Manager, Shopify

Importance of Running A Successful Recruiting Campaign: With a “Help Wanted” sign in almost every business’s window, the competitive landscape for hiring employees has never been more

With the end of the year approaching fast and the weather getting darker and colder each day in the north, that creative block can hit even harder. As Designers in the industry, it is our job to come

Spotify is a growing audio platform where users can listen to music, podcasts, and much more. Their user base is continuing to grow as they are closing deals with exclusive content creators like The

Working with Google Shopping Ads and Shopify can be very beneficial for eCommerce businesses. Working with Google Ads (previously known as AdWords) and Shopify together allows management and power

Leveraging Purchase Intent Keywords For Better Return On Investment Keywords are the foundation of our searches, but all 5.6 billion searches conducted each day can be summarized into 3 search

Pinterest for Businesses   What is Pinterest?   Pinterest is a social network that allows users to share and discover ideas, images, videos, blogs, recipes, etc. Users can then

What Is Ad Copy? Ad copy is essential to any ad. All ads are centered around conveying some kind of message, whether it be through a creative image or through carefully chosen text. The text that

What is a Google Web Story?   A Google Web story is a web-based version of the popular "Stories" format that is similar to what is on Snapchat, Instagram, and Facebook. They blend video,

Creating a custom Google map can be applicable to a wide variety of different purposes. In marketing, we can use custom Google maps to do market research and plan for various marketing campaigns. We

The best part about starting a Shopify online store is that you do not need any technical skill whatsoever to start up one. Although it started as just an eCommerce platform, Shopify now has spread

My Organization Needs To Attract More Customers STRATEGIC MARKETING PLAN See how a Corkboard Concepts Strategic marketing plan can support your business or organization’s

My Organization Needs To Develop Brand And Marketing Collateral CREATIVE SERVICES Put a face to your company through marketing material and make a lasting impression. Consistent messaging through

My Organization Needs To Become More Relevant And Visible SEARCH ENGINE VISIBILITY Service, product and business discovery through search engines is one of the leading forms of business growth.

My Organization Needs To Better Connect And Engage SOCIAL MEDIA ENGAGEMENT Social media platforms are some of the fastest growing media outlets for nearly all segments. Position your organization

My Organization Needs To Efficiently Break Through To A Niche Audience PROGRAMMATIC ADVERTISING Utilizing digital breadcrumbs, data tracks and online user behaviors to effectively reach your

My Organization Needs To Better Understand Customers‘ Needs And Behaviors DATA AND ANALYTICS Data surrounds your business. Nearly every interaction with customers, whether online or offline,

My Organization Needs To Promote Awareness And Generate Demand Efficiently MEDIA PLACEMENT Media buying, unified. Connected media placement in one area helps support your business with more

Why Should Landscapers Advertise On Pinterest? There are many reasons why landscapers should advertise on Pinterest, but one reason is that currently, Pinterest attracts over 450 million monthly

Focusing On Marketing Campaign Outcomes Over Individual Tactics At Corkboard Concepts, our focus is outcome-based marketing. Our eye is on the desired outcome for our clients. We focus on what

Whether you personally use Google Maps, Waze, or Apple Maps, claiming your business on all apps can be crucial to the success of your business. People have options when it comes to their GPS, and you

5-Star Review On Marketing Campaign Performance There are many reasons why you should consider migrating your business online. From engaging with more clients to improving services and products,

After setting up a Google My Business listing, the next step is to take the time to really optimize it.  Why does it matter? https://youtu.be/JyEktR5Swrc Have you ever looked up a business, saw

Understand Your Own Goals Before Choosing A Platform Twitter Advertising is new to the marketing real, but do you know what isn't? Have a social media presence for your business. In fact, it is no

Cohort analysis is a tool to measure the engagement of groups with similar characteristics.  Cohort analysis breaks down data from a large set of groups to a smaller set of groups with shared

The Advertising Workspace is GA4’s reporting feature that provides marketers with deeper insights into their marketing campaign performance.  The Advertising Workspace is intended to help

API stands for Application Programming Interface.  An API makes it possible for one software to interact with other software. So it’s basically a code that allows communication between two

When it comes to visual aesthetics, color is one of the first things a person notices. Whether intentional or not, colors give meaning to design. They stir emotions and express values. Research

SDK stands for Software Development Kit. Also known as Devkit, an SDK is software tools and programs used by developers to create applications. Think of it like any other kit, where it includes

Custom dimensions and metrics let you collect and analyze data that Google Analytics doesn't automatically collect.  Custom dimensions and metrics can easily help track and analyze data that matters

A measurement protocol defines how developers can collect and send user interaction data directly to Google Analytics from other devices besides a website or mobile app.  Unlike the Analytics from

A self-referral in Google Analytics is traffic that comes within your own domain.  Self-referrals can cause inaccurate session count and are usually caused by configuration problems such as missing

The way we receive negative reviews is changing, just like our world. The old saying “Word of Mouth” has turned into “Word of Mouse.” Online reviews are a great way for potential customers to

Firebase is Google’s development software that helps businesses build mobile and web applications. With Google Firebase, you can create applications for iOs, Android, and Web applications.

Google's Cross Device is a tool to track and manage users' data from multiple devices. Cross Device helps businesses manage different data of users across different devices. So, for example, one

How Corkboard Concepts Supports Non-Profits   Nonprofits are some of the most impactful organizations in our region and throughout the world. The degree to which these different entities are

First, what is OOH: Out-of-home or (OOH) advertising, is any advertising that consumers see or engage with outside of their home. Perhaps one of the most notable is the billboard. We see these

The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages.  The distribution score is Facebook’s metric that measures how well your

MFA stands for Multi-Factor Authentication.  MFA is the process of logging in to a system using more than just a password. This extra factor usually comes in the form of code that is sent via text

Web authoring tool is a software that helps you create web pages. Web authoring tool tends to use the WYSIWYG(What You See Is What You Get) interface, meaning that web pages can be created visually

Web accessibility is about designing websites and web tools that ensure users can easily access the web, regardless of their abilities.  Web accessibility encompasses all barriers that may hinder

Understanding Google’s Core Web Vitals Update Google’s recent 2021 update for Core Web Vitals is a major twist in SEO focused on the actual user experience. Not that Google has never indicated

Web content is the aural, visual, and textual aspects that are displayed on a website.  Web content refers to the creative elements of a website. It can be a blog, video, product description, ad

WCAG stands for Web Content Accessibility Guidelines.  The WCAG provides a step-by-step guide for creating web content accessibility for individuals and organizations. The guide aims to help

What are Porter's Five Forces? Porter’s Five Forces is a model that analyzes a company’s competitive environment. Understanding these five forces can help you recognize where you stand within an

Blogs are becoming a popular way of communicating ideas, recipes, or important information. If you are in the digital marketing industry, have a website, or just have an online presence that you want

Third-Party Cookies and Advertising Advertising is beneficial because it allows internet users access to a variety of websites and important tools. However, users are concerned about keeping their

What Actually is Typography? Typography is the art of arranging letters and text in various combinations of font, size, and spacing in order to make the copy legible, clear, and visually appealing

#HowHashtagsHelpYourBusiness Learn how hashtags can help your business by following along with these simple steps! Hashtags are everywhere on social media and rightfully so. Not only does it help

Brave is a browser-based web browser developed by Brave Software, a company of Yahoo! Online, and the maker of the pop-up blocker McAfee. In 2021, Brave was one of the first browsers to implement the

Consent Management for Proper Pixel Placement & Targeting Unconsented targeting and pixel practices have come under increased scrutiny lately. Everything from GDPR to CPP, iOS changes and just

Understanding OTT and its place in advertising: Nearly everyone is streaming TV through OTT (or over-the-top) these days. As such, it is worth knowing what this is and how it can be of use when it

Geofencing marketing is a geographically based type of marketing. This is done by an invisible boundary drawn around a certain area, business, or event center that you are able to use to reach

Understanding The 3 Types of Search Queries Despite the billions of searches that happen each day through search engines like Google, Bing and others, these can all be boiled down to 3 search

What Is A Hashtag?   Also known as the number or pound sign, the hash sign quickly becomes a hashtag when followed by a word or phrase. A hashtag is used to help your post become more

If one thing is true of the changes that have taken place within the marketing industry, it is that data is now currency. In today’s blog, I’ll be diving into one of the most valuable forms of

How to Create a Product Catalog   What are the benefits of creating a product catalog? Similar to logos, business cards, and websites; product catalogs are a tool used to identify and reinforce

What Is Data Visualization and Why Is It Beneficial? Data visualization represents raw data through charts, maps, and graphics in order to quickly and easily derive insights from the data. In this

GTM Stands For Google Tag Manager Google Tag Manager (GTM) is a tool Google provides to easily place and manage multiple tags, triggers and variables on a website. Tags are generally snippets of

TikTok’s Branded Effects features an array of fun and shareable branded stickers, effects, and filters Branded Effects are similar to Snapchat’s AR Lenses and Instagram’s filters, where

If you own a business or run a marketing team for a company, you should be utilizing Google Forms. Whether it’s for marketing, operations, or internal purposes, Google Forms can elevate your

Topview is an ad feature where the content will appear on top of TikTok’s “For You” page Topview is similar to the format of  Brand Takeover as it’s displayed on the full screen. But unlike

Hashtag Challenge is Tiktok’s unique advertising format where users are encouraged to take part in the creation of the content Hashtag Challenge is one of the most fun ad creations out there. It

A Brand Takeover is one of TikTok’s ad formats that allow advertisers to showcase their ads as soon as the users open the app Brand-takeover ads can be a 3-second image or 3-5 second short video

TikTok’s In-feed Ads are short-form video ads that appear in between users’ videos In-feed ads are similar to other social media story formats. The ads you create will appear on the “For You”

TikTok ads are a fun and easy-to-use advertisement creation platform with active users of over 1.06 billion worldwide TikTok is now the fifth-largest social media network in the world, spanning over

What is a Social Media Scheduling Platform? A social media scheduling platform is just that! It allows you to create content and copy in advance, and schedule it out for a specific date and time on

VAR stands for Value-Added Reseller A Value-Added Reseller is a company that adds upgraded features to the original products or services for resell. VARs offer companies an added value to their

OEM stands for Original Equipment Manufacturer Original Equipment Manufacturer (OEM) is a company that produces parts of a product to be used by other companies under the latter’s name. For

Conquest marketing is a tactic where marketing efforts are geared towards convincing customers outside your customer base to buy your products or services Just as the word “conquest” suggests,

A data management platform is software used to collect and manage large data from different sources A DMP is an important part of data-driven marketing because businesses can collect and analyze

Contextual targeting is the practice of placing ads on a website with relevant content The idea is similar to placing a print ad in a magazine with the same niche. With contextual targeting, users

A blacklist or a blocklist is a list of IP addresses that are considered to be distributing spam A blocklist is used by ISPs(Internet Service Providers) as a filter to block messages that are

An Ad server is a web server technology that makes it possible for digital platforms to host, optimize, and deliver advertisement content Ad servers work by helping businesses in picking relevant ads

An Ad network is an intermediary that helps advertisers and publishers in media buying Ad networks and Ad exchanges are often mistaken for each other due to their similarities. However, they have

GDN Stands For Google Display Network Google Display Network (GDN) is Google's programmatic delivery platform which offers display advertising through Google Ads. GDN is one of the most commonly used

RTB Stands for Real Time Bidding Real Time Bidding (RTB) is the relationship between publishers (sellers) and advertisers (buyers) bidding on placements or for a users behaviors in real time. The key

Blocking Ad Fraud From Your Paid Search Campaigns One of the most effective ways to get more out of a paid search campaign is to ensure that the budget is making it in front of real people!

How to Put Together a Digital Marketing Strategy In today’s world, most of the content and marketing we indulge is digitally based. Whether you are reading the news or scrolling through social

Advertising inventory is the amount of ad space that a publisher has for sale on its website Ad inventory is available for advertisers to post their ads on the publisher’s site. While the term is

An Ad Exchange is a digital marketplace where advertising inventories are bought and sold In an Ad exchange, trades of digital inventories are made between publishers and advertisers. These buying

A Supply Side Platform is a platform used by publishers to supply, distribute, and manage ad inventories Also called the sell-side platform, A SSP is the publisher’s version of DSP (Demand Side

Local Photography Selling Local Vehicles Learn how to leverage photography in your Tier 3 Advertising goals. Stand out from the crowd by: Connecting Locally Showing Services Showcasing

A Demand Side Platform allows advertisers to search and buy advertising inventories from publishers through a single interface Before DSP was created, buying and selling digital ads were done

What are web stories?  Web Stories are a new way for you to serve up easily accessible, visually engaging content to your website visitors. These operate just like stories on Instagram and

There are many ways of developing a website and there are many different websites that require a different approach. Below we've included a general approach to breaking down a website into smaller

Digital Out-Of-Home is outdoor advertising that uses digital signage technologies to deliver its content Digital Out-Of-Home advertising is a digitalized version of traditional Out-Of-home

Pop-up ads are advertisements that suddenly appear in a new small window when you’re surfing the web Pop-up ads are not the most liked type of advertisement for online visitors for good reasons.

Collection ads are Snapchat’s shoppable ad format where products are featured in a more dynamic and seamless way Besides making things easier for e-commerce advertisers to showcase their products,

Augmented Reality (AR) lenses are Snapchat’s feature that allows you to add 3D effects and real-world enhancements to your stories The AR lenses are one of Snapchat's most favorite features.

Snapchat story ad is an ad format where advertisers can create a series of snaps with a branded tile With Snapchat story ads, advertisers can show a collection of 3-20 stories that’ll appear in the

Utilizing Native Lead Forms In Your Digital Marketing Strategy Native lead forms have increased in popularity over the past couple of years and with the onset of IOS 14 elimination of Pixel

A retweet is Twitter’s feature where other users share tweets (or posts) When someone retweets your post, they’re republishing your tweet to their followers. Due to the nature of retweets, users

Native Lead Forms Are Forms Used Directly On The Platform The Advertiser's Ad Is Showing Native Lead Forms are popularly used on platforms like Facebook, LinkedIn and Google Search in which a

A paid search is a digital marketing effort that allows advertisers to place their ads on top of the search engine results pages When you use a paid search method, your ads will be listed at the top

ADPLAN: Attention, Distinction, Positioning, Linkage, Amplification, and Net Equity The ADPLAN Framework developed by the Kellogg School of Management at Northwestern University, is used to

Influencer marketing is a collaboration between a company and an influencer to promote a product, service, and campaign Influencer marketing uses celebrities or any popular social media users or

Deep linking is the use of hyperlink that’ll take users directly to a specific location on the app or website Deep linking allow users to access pages directly without any prompts or interstitial

A buyer intent keyword is a search query entered by users when actively looking to buy a product or service What people enter into a search engine can give us valuable insight into what’s going on

A buyer intent data is a collection of data that consists of users’ online activities Buyer intent data is used to target customers who are already at the bottom of the funnel. In other words,

What does AMA stand for and what does it do? AMAs, or Automotive Model Ads, are the latest and greatest ad format being offered by Facebook specifically to automotive marketers. These new ads will

A buying intent is the likelihood of customers in purchasing a product or service in a given period of time When a customer expresses a buying intent, they’re showing behaviors that indicate their

The internet of things refers to the physical devices or objects embedded with technologies so that it can interact over a network Any physical objects that can be connected to the internet can be

Account-Based Marketing is a strategy where marketing efforts are directly geared to only a few specific accounts Unlike other marketing strategies, where marketing resources are put out to a wide

A corporate identity is the overall character of a company and how it presents itself to the public A corporate identity encompasses everything from the visual aspect, such as the logo, to how it

A Minimum Viable Product is a development approach where the basic version of a product is released to the market to get feedback from potential buyers Although MVP is only the basic version of the

Transitioning From Traditional To Digital Marketing From A B2B Sales Perspective   Traditional media, also referred to as old media, is primarily advertising through radio, television, and

Google web story is a mobile-friendly visual slideshow similar to the story feature you see on Instagram and Facebook Google web stories use a combination of images, sounds, texts, and animations to

A SWOT analysis is a framework that identifies the company’s Strengths, Weaknesses, Opportunities, and Threats A SWOT analysis is used to help companies assess the positive and negative aspects of

AMA stands for Automotive Model Ads. AMAs, or Automotive Model Ads, are a new retargeting method offered by Facebook to deliver ads to a much more specific retargeting audience in the automotive

A voice search is a function where users can use their voice instead of typing to search online Voice search uses speech recognition technology to help transcribe human speech into text. People use

Transactional search queries are search queries whereby a user is interested in making a transaction, such as buying a product Search requests that indicate interest in purchasing is considered to be

Informational search queries are used by users who are looking to find an answer to a question As an information-driven query, searches usually come in the form of questions and use words such as

The Difference Between a Click and a Session When running any advertising campaign there are KPIs that help marketers understand and measure the effectiveness of how that particular campaign

A navigational search query is a search request entered by users when looking for a specific website Navigational search queries, also known as “Go” search queries, are used only to find a

Brand Awareness is the degree of recognition and association of your brand by your customers Brand Awareness is more than just being aware of the name and the logo of your company.  It’s also

A Website Frontend is the visual aspect of a website that users can view and interact with Frontend, also called the client-side, is anything that users experience when navigating a website. Unlike

Is Your Google My Business Optimized? What is Google My Business, or GMB? GMB is what appears on the right hand side of a Google results page that supplies quick shortcuts to a business’s

A product-market fit is a stage where businesses have found the right product that fulfills the demand in the market Product-market fit is the stage that every business wants to be in because this is

A Thank You Page is a page on a website where users are redirected after they’ve completed an action, such as clicking “yes “to an offer or a purchase Many businesses overlooked this simple but

Responsive design helps your website adapt to different screen sizes and other elements when accessed on many different devices and browsers A Responsive Design is an approach used in web development

Word-of-mouth is the action of sharing information from one person to another, whether by telling someone directly or via another medium such as social media Have you ever recommended friends or

Facebook pixel is a code for your website that tracks users as they interact with your Facebook ads Facebook pixel is a great tool to measure the performance of your Facebook ads because it monitors

What does reach mean? What does impression mean? How do they equal frequency?     Reach is the number of unique users that have seen your ad whereas impressions are how many

A plugin is a software component that makes it possible to add a feature to the program Plugins give additional functionality to websites that is otherwise not available. This can vary from images,

First Party Cookies Are Cookies Enabled By & For The Website You're Visiting First Party Cookies are common instruments in helping to promote user experience through stored information. This is

Third Party Cookies Are Cookies That Belong To A Site OTHER Than The One You're Currently On Third Party Cookies exist for platforms like Facebook and Google for tracking user behavior on websites

A slug is part of a URL that is located at the very end of the website link A slug is part of a URL that is located after the domain extension.  For example, in www.corkboardconcepts.com/articles -

Understanding The Pro's & Con's Of Search, Display, Video, OTT & Social Media Advertising The purpose of this article is to provide you with a better understanding of the merits and demerits

A cookie is small pieces of data stored on the browser to help identify your computer when using a computer network Cookies help websites keep track of the user’s activity, remembering information

A website backend is part of the website that users can’t see Also known as the server-side, a backend is the behind-the-scene of web development that ensures everything on the client-side

A sitemap makes it easier for search engines to locate where things are on your site A sitemap is a blueprint of your site which maps out all the different files, such as videos, images, and

A wireframe is a visual outline that shows where structural parts of a page will be located A wireframe is created early in the development process of a website. It outlines the basic structure of

Which Ad Sizes Should I Use? You’ve decided to work with us at Corkboard Concepts to help fulfill your digital marketing, that’s great! There’s a number of things to go over when planning and

Schema is a structured mark up to allow programs and search engines to better understand your website. Schema is a website code that enables search engines to find information about your website to

Robots.txt Tells Websites To Crawl Your Website In Parts Or In Entirety Robot.txt, also known as the Robot exclusion protocol, is a standard system that helps websites communicate with web crawlers

Remarketing Allows Businesses To Advertise To Those That Have Engaged With The Business Remarketing, also called retargeting, is a way of reaching out to people that have previously interacted with

Meta Descriptions Are A Type Of Structured Markup Used By Search Engines To Pull Information Into The Description of SERPs A Meta description is an HTML attribute that summarizes the content of a

A Lookalike Audience, or Similar To Audience, Is A Type Of Audience Modelling That Leverages Owned Data On Specific Actions To Forecast To People With Similar Behaviors Lookalike audiences are a

A live stream is an online streaming media broadcasted in real time. Live streaming technology allows users to create, watch, and share live videos from an internet-enabled device from anywhere in

A landing page is a page where visitors first lands on when visiting a website after they click on a link from an email, Google, Youtube, Facebook, or other similar web.  A landing page has a

Country Exclusions for Google Ads in the Geo Feature:  There are many ways to indicate location within Google Ads, and other digital and social media advertising platforms. The default on Google

Javascript (JS) is a web programming language that allows developers to create and control complex features on their websites. This includes creating dynamic content such as animated graphics,

In Local Advertising, ARP Stands For Average Rank Position Average Rank Position (ARP) refers to the average page position of a specific domain in the Map Pack of SERPs. It is calculated by adding

CLS stands for Cumulative Layout Shift CLS is a metric used to understand how visually stable a website interface is. CLS is a score that Google uses in their Search Console as an important

Maximizing Conversion Potential of Search Google accounts for over 90% of all search around the globe making it the most dominant search platform in nearly every country in the world (China, Russia

A website heatmap is a user behavior and website interaction tracking tool. A website heatmap provides a webmaster with a better view of user behavior on their website. Heatmapping tools aggregate

Customer data platform (CDP) is a software that collects first-party customer data from multiple sources and creates a single comprehensive database accessible to other systems. The CDP helps

How To Advertise On Snapchat   In 2020, Snapchat reported having 249 million daily active users worldwide making it one of the most used social media platforms. The bulk of snapchat users are

CCPA or California Consumer Privacy Act is a state privacy law that gives consumers more control over your data that is used by companies. This includes: the right to know about how your personal

GDPR stands for General Data Privacy Regulation is a strict regulation created by the European Union, which emphasize data protection and privacy in the EU, as well as the transfer of data outside of

Digital Marketing Optimization Strategies When Working With Corkboard Concepts   Digital Marketing is a crucial part of any company’s marketing mix and you’ve decided to work with Corkboard

CSS stands for Cascading Style Sheet. CSS is a tool in web development that allows users to add style to a webpage or document. Unlike HTML, where it’s used to structure the web by ways of

Hypertext transfer protocol secure or HTTPS is a protocol ensuring secure communication between two systems over a computer network.   Unlike HTTP, HTTPS uses encrypted format during data

The Components of a Great Video Marketing Campaign Video is one of the most engaging mediums that a business or marketer has at their disposal. But, where to begin? Let's take a look at some of the

HTML stands for Hypertext Markup Language. HTML is the standard markup language that serves as the basic building block of a web. It helps users structure a page using headings, paragraphs, sections,

FTP or File Transfer Protocol is one of the earliest standard network protocols used for transferring files between computers on the internet. FTP is a client-server based protocol, which means it

Excessive Scrolling Is Indicated By Any Session Where The Up & Down Scrolling Is Higher Than Average Excessive Scrolling is another Microsoft Clarity metric to better understand a website

ESP stands for Email Service Provider. ESP or Email Service Provider is a company that offers email marketing services.  These ESPs offer software with different features, which usually include

A Guide to Setting Up Microsoft Clarity:  Microsoft Clarity is a great, new and free tool from Microsoft’s digital ad suite of tools to better visualize website analytics. Similar to Google

3 Tips when Determining a Business' Target Audience Data is what drives an effective advertising campaign. The days of running ads in a place where “everyone sees them” are over. Consumers engage

DNS stands for Domain Name System. DNS or Domain Name System, is a naming system that consists of information such as a directory of names and IP addresses.   DNS basically helps computers

SAAS stands for Software As A Service. SAAS is a software delivery model where users can access an application and its data via a web browser without downloading it.  Compared to the traditional

Really Simple Syndication is a web format that allow users to publish regular content such as blogs and news headlines and notify readers when new contents are available. An RSS feed makes it easier

Quick Backs Are Clicks On A Website That Result In Quickly Going Back This is another negative engagement metric found on Microsoft Clarity, indicating a user either accidentally clicked through or

A Search Ads 360(SA360), formerly known as DoubleClick Search, is Google’s search management platform, which helps companies manage large search marketing campaigns across different channels in one

What Is Inbound Marketing & How To Make The Most Of It Inbound marketing can be one of the best sources of sales and relationship building available to a business. By creating valuable content

Getting Started With Facebook Native Leads: Facebook Native Lead Forms are a great way to increase the volume of leads through targeted ads on Facebook. The amount of data available and time spent on

DV360 stands for Display and Video 360. A DV360 is Google’s Demand-side Platform (DSP), which provides marketers with a tool for managing and creating campaigns, organizing data, measuring and

Geofencing is Geotargeting, But More Specific. Geofencing is a more granular form of geotargeting that uses a smaller geographical radius paired with GPS, Wifi or Bluetooth to trigger advertisements

AoR or Agency of Record is an advertising agency assigned by the client to represent the company in media buys and public relations activities. It also acts as a legal entity of the company, meeting

In Digital Advertising, Geotargeting is a Useful Targeting Method. Geotargeting is a tool that an advertiser can use to control where their ads will be shown through the use of radiuses (normally a

A Dead Click is a click on a website the ends with nothing happening. Dead Clicks, is a metric used by Microsoft Clarity's analytics platform to understand the number of clicks that end up with no

A unique selling proposition is a one-of-a-kind factor that makes your company unique to others. A USP is part of a marketing strategy where companies inform their target market about how their

What's the Difference Between Geotargeting and Geofencing? Geotargeting and geofencing have the same idea in mind: giving advertisers the power to control geographically where their digital

Domain Authority is an indicator that predicts how well your website will do in search engines. The domain’s ranking ability is affected by two factors: popularity (quality of backlinks and unique

Google Signals are a Google Analytics Feature that Enables Cross Device Reporting Google Signals allows for Cross Device reporting by tracking based off of a cross platform user criteria in addition

In Advertising, TOFu stands for Top Of Funnel. TOFu, although sounds like a soy-based vegetarian product, in marketing stands for Top of the funnel. This is the first stage in the sales funnel. At

Microsoft Clarity Is Microsoft's Web Analytics and Heatmap Tool. Similar to Google Analytics, Microsoft Clarity is a web analytics tool that helps understand user behavior on your website. This tool

Rage Clicks Are A Metric For Repetitive Clicking In A Single Area Rage Clicks, a metric used by Microsoft Clarity's analytics platform, for when a user is tapping/clicks repetitively in an area of a

In advertising, MOFu stands for Middle Of Funnel. MOFu or Middle Of Funnel, is the center stage in the funnel where typically, prospects have identified the challenges they encounter and what

In advertising, BOFu stands for Bottom Of Funnel. Bottom Of Funnel (BOFu) is the final stage in the sales funnel where marketers are ready to make contact and go for a sale. At this stage, leads

Social media - almost everyone uses it. On Facebook alone, there are over 1.4 billion daily users worldwide. In North America, the average person spends 2 hours and 6 minutes on social media each

Sales Qualified Lead is the lead that has passed all the qualification stages by the sales team and is deemed ready to convert it into customers.   It’s important to note that those leads

According to Google Analytics, a session is a group of user interactions with your website that take place within a given time frame. A session can be made up of page views, events, form fills,

Bing Ads is Microsoft's Online Advertising Platform Bing Ads, currently being branded Microsoft Bing Ads, is Microsoft's response to Google Ads (previously Google Adwords). Bing Ads allows for Paid

SAL stands for Sales Accepted Lead. It is the MQL leads that the sales team has agreed to be a promising prospect.  At this stage, the sales team has accepted that the lead is valuable. However, a

GA4 Stands For Google Analytics 4 GA4, or Google Analytics 4, is Google's 4th iteration of it's analytics platform. As of October 14, 2020, GA4 is the default analytics setup through Google,

A Marketing Qualified Lead refers to leads that show the most promising prospect out of other leads. In other words, those prospects that have the highest chance of becoming a

The Marketing Acronym AIDA stands for: Awareness, Interest, Desire and Action AIDA stands for Awareness, Interest, Desire, Action. It’s a hierarchical model that describes the stages that customers

ROI Stands For Return On Investment ROI or Return on Investment is an equation used to find the profitability of an investment as a total percentage of cost. As a business owner, ROI will tell you

CCR or Customer Churn Rate is the percentage of customers that stops doing business with a company in a given period of time.   Churn can be caused by a number of reasons such as poor user

A MAP Policy Stands For Minimal Advertised Price Policy MAP Policies are common retail policies limiting retailers from advertising prices under a minimal point. As the acronym indicates, this is

Customer Retention Rate, or shortly known as CRR, is a metric that measures the rate of customers that continues to do business with a company for over a given period of time. Contrary to a Customer

Google Ads can help your small business get discovered! While I was spending time at my parent’s house over the weekend, I got to talking with my brother who is a full-time marketing manager

Starting in February 2021, Facebook will be enacting a limit on the number of ads each Page can run at the same time.     So what are Facebook limits? Facebook Ad limits mean that there

CAC or Customer Acquisition Cost, is the total cost of marketing and sales efforts used to acquire a new customer.   CAC can be measured by dividing all the expenses in getting new customers

CPL or Cost Per Lead is an advertising pricing system where advertisers make payments based on the number of leads generated. In a cost per lead model, both advertisers and publishers have

NPS or Net Promoter Score is a metric that shows how likely customers recommend a company’s products or services to others. The information is collected through a survey, which asks common

Ah bing. The search engine that eagerly launched roughly 11 years ago. For many, the use of Bing is laughable and the butt of many marketing jokes. However, before you pass Bing off as The

CSI Stands for Customer Satisfaction Index Customer Satisfaction Index or CSI is an analytical tool that measures how satisfied customers are with products or services. CSI helps companies determine

In Marketing, SAC Stands For Special Ad Category Special ad categories are designations by initially Facebook, but now moving to Google and other platforms, for markets and advertising segments

In Advertising, Tier 3 Relates To Local Advertising Efforts, Generally Around Local Branding and Purchasing. Tier 3 advertising refers to the type of advertising that exists at a local level, for a

In Advertising, Tier 2 Relates To Regional Advertising Efforts, Generally Around Branding In A Specific Area. Tier 2 Advertising is specific advertising initiatives that help a company brand itself

In advertising, Tier 1 relates to national advertising efforts, generally around branding. Tier 1 advertising exists in a scenario where a brand that has a distribution network and local outlets

  One of the most unique and intriguing things about programmatic advertising is also that which makes it so effective: the ability to create a custom audience. With programmatic advertising,

If you’re a certified drone pilot and doing a drone shot for business, you will have to prepare for drone shoots. When getting paid for drone footage it is important to follow some simple rules to

The 4 P’s of Marketing are Product, Price, Place, and Promotion. Product: The type of product or service that meets the demand of the target audience. Price: The actual amount that the product

UX stands for User Experience, and UI stands for User Interface. UX / User Experience A UX is the interaction of users with the company’s product or services. The design of UX is focused on

Loyalty Marketing is a strategy which focuses on strengthening relationship with existing customers by ways of incentives and rewards.  Loyalty programs are offered to customers to encourage them to

HTML5 ads are ads that allow users to create interactive and animated advertising. Unlike the once popular Flash-ads (now largely obsolete), HTML5 ads are compatible with many browsers and operating

MarCom is the abbreviation of Marketing Communications. Marketing Communications are the primary means of connecting and building relationships with customers and prospects. Marcom plays a role as

The top of the funnel is the first stage of the buyer’s journey before getting to the final stage of purchasing and becoming a customer. In this stage, marketers aim at spreading awareness of their

Target market is a group of consumers at which a service or product of your company is aimed. All the marketing efforts are also positioned to target this particular group of people. Consumers in a

Every company has a product or service to offer. However, showing it off like a catalog is not always the best way to reach your potential customers. You need to make what you offer relevant, fit a

A bounce is a session that ends without 2 or more pageviews. A bounce represents the number of visitors who enter the website and exit right after, without continuing to explore other pages on the

Unlike On-Site SEO, an Off-Site SEO is activities outside your website to improve discoverability and search engine ranking. Examples of off-site SEO practices are link building, increasing

On-Site SEO is the function of SEO that focuses within the actual company's website. On-Site SEO or On-Page SEO is the optimization of content on a web page to improve its search rankings and

Owned Media is an entity such as a store front, newsletter, website, and brand, among others, which the company has essentially control over. These entities work as a channel to market the brand to

The Marketing Mix are product or service-centered strategies and tools that companies use to promote their brand and sell their products or services in the target market. The marketing mix is

Earned media is content that spread throughout a business’s market because due to its value and popularity. Examples of Earned Media are PR, Social Media Followings, SEO position, Word of Mouth

ATS stands for Applicant Tracking System. Similar to a CMS, an ATS is a web platform and software for easily posting jobs and tracking the process from application to hire. Most popular ATS's also

Canonicalization is simply identifying the original or main source of a particular piece of content online. Canonicalization is the way that search engines, like Google, sift through duplicate

Paid Media is an external marketing option in which a company pays to get their product promoted. Popular examples of paid media include TV advertising, Paid Search Advertising (SEM), Programmatic

SEO for Recruitment Marketing Marketing and Human Resources teams are constantly faced with the question of, “Where does recruitment stand?”  Is this a marketing or HR function? Most of

Similar to the Marketing Mix, the Media Mix focuses specifically the types of media that a business’s brand relies on in reaching it’s end customer. The Media Mix includes Owned, Paid and Earned

Content Marketing is a marketing strategy of creating different types of online content consistently to attract customers and increase leads. Content marketing includes everything from planning to

The buyer’s journey is the stages that someone goes through from finding a product to considering to purchasing. Companies need to focus on delivering valuable experience at every step of the

A backlink is a tool of linking a page to other external websites. Backlinks are often used in SEO (Search Engine Optimization) to help improve rank and discoverability in a search engine. A Backlink

UET Stands For Universal Event Tracking UET Tags are what Microsoft Ads (Bing Ads) calls their tracking pixel, similar to the Google Ads tag. The UET Tag is both a remarketing and conversion tag,

eCPC Stands For Enhanced Cost Per Click eCPC is a click based cost (CPC) strategy for Google Ads that focuses on conversion optimization. Enhanced Cost Per Click / eCPC is a Google Ads acronym for a

oCPC stands for Optimized Cost Per Click. oCPC is a TikTok acronym for a click based payment strategy focused on conversion optimization. With this bid strategy, an advertiser pays per click,

SME stands for Subject Matter Expert SME or Subject Matter Expert is a person who has expertise in a particular area or topic. SMEs are needed to help meet challenges or solve specific problems.

The bottom of the funnel is the last stage of the buyer’s journey, where they’re ready to take action of whether purchasing or not. This is the crucial stage as you’ll be converting your leads

Google Chrome has long been the dominant web browser. https://www.w3counter.com/globalstats.php One of the reasons for its success is the ability to add additional functionality to the browser by

A Sales Funnel is the path a new customer goes through leading up to purchase A Sales Funnel is a concept that maps out all of the stages that someone goes through from the start of the buyer’s

Unlike Inbound Marketing, where customers search for products and services that a business offers, in Outbound Marketing, the company initiates contact with its target customers. Outbound marketing

Inbound Marketing, also known as Pull Marketing, is a technique used to attract customers that are already potentially in-market for a business’s product or service. Inbound Marketing uses tools

CRM stands for Customer Relationship Management Customer Relationship Management is the process of managing all interactions that a company makes with both existing and potential customers.  CRM

CMS stands for Content Management System A CMS, Content Management System, is a computer software or an app used to manage and create content on a website. Many CMS are open source, meaning that it

A buyer persona is a detailed information that represents your ideal customer.  The information for a Buyer Persona is created based on market research that includes demographics, goals,

B2C stands for Business-to-Consumer. Unlike B2B, business transactions are performed by businesses to consumers. An example of B2C is an online marketplace that sells its products directly to

B2B stands for Business-to-Business. A B2B is a relationship between one business to another, where all transactions of products and services are done strictly between businesses. An example of a B2B

A Multivariate test is similar to that of an A/B test but uses a higher volume of differences than a typical Split Test. Multivariate Tests generally see 3 or more versions of marketing assets,

An A/B test, also known as Split Testing and Bucket Testing, is a methodology in which two versions of marketing assets, like an ad message, imagery, or an app or a webpage, is tested proportionately

eCPS Stands For effective Cost Per Share Not to be confused with eCPSU (effective cost per swipe up), eCPS is a Snapchat acronym for the effective Cost Per Share. This is an cost-based metric for

As the marketing and advertising landscape changes with the advent of exciting new technologies and capabilities in the digital media world, more traditional media can still be an effective part of

A Walkthrough of Establishing Effective Audiences Data - It's not about knowing what a single person will do in each scenario, but instead having a strong inclination as to what a group of people

  “It used to be word of mouth, now it’s word of mouse.” The meaning behind this saying is that referrals online through review platforms like Google, Facebook, Yelp and Trip Advisor, for

eCPI stands for “effective Cost Per App Install” Similar to CPA, eCPI or effective cost per app install, is an important marketing metric that measures the success of advertising spend. However,

Paid eCPMR stands for "effective Cost Per Thousand People Reached" The acronym eCPMR is an acronym used on Snapchat's advertising dashboard as a cost metric for number of people reached, rather than

Swipe Ups are actions on SnapChat Swipe Ups are similar actions to "Clicks" on other platforms. A Swipe Up on SnapChat is simply the action taken on an ad or a CTA. The literal action taken on a

DMP stands for Data Management Platform DMP's allow you to better collect, manage and model audience data across platforms. Think of it as a storage and activation of 1st party and 3rd party

We’ve now been under quarantine sanctions for five months, thanks to COVID-19. This pandemic has given social media outlets plenty of time to make some changes to their platforms to help brands

Since COVID-19 has made a significant impact on 2020, social media engagement and content have also changed and increased during this time. While keeping ‘socially distant’ has become the norm,

When you get Corkboard Concepts to manage your Facebook page or ad account, first we need to be given access. The following steps easily outline how this can be done after we have requested access to

How to capitalize on your story in your ads For many companies. standing out amongst the masses has long been challenging when vying for the attention of customers. There are so many ad messages to

DMA stands for Designated Market Area. A Designated Marketing Area represents a city and surrounding area within a certain region. DMAs are most commonly used by traditional medias like TV and Radio

CX stands for Customer Experience. Also commonly referred to as Consumer Experience, or even UX (User Experience), Customer Experience is used to describe one's interactions through the purchasing

GRP stands for Gross Rating Points. Gross Rating Points are a way to measure the reach of an advertising campaign based on the audience that a particular campaign is targeting. GRPs do not measure

What You Need to Know When Developing a Website with Corkboard Concepts So your business has decided to have Corkboard Concepts design and develop your website, that's fantastic! We are certainly

After setting up a Google My Business listing, the next step is to take the time to really optimize it.  https://youtu.be/26xV0BM2wio Why does it matter? Have you ever looked up a business,

UTM stand for Urchin Traffic Monitor. In case this is confusing, Urchin Tracking was a predecessor to Google Analytics, and the UTM codes are just a way for easily tracking traffic to specific URLs

You’ve probably heard something about TikTok by now. Either you are one of the millions who have downloaded the app and spent hours scrolling through the countless creative short-form videos, or

When it comes to SEO, there are many things that affect how long it takes for it to kick in. The simple answer is: it will take as long as the effort you put into your SEO strategy. While there are

Costs, Engagements & Acquisition Changes During Nationwide Shutdowns Covid-19 has impacted life around the world with various shutdowns, stay-at-home orders and just generally rethinking your

eCPSU stands for "effective Cost Per Swipe Up" eCPSU is an acronym used in Snapchat Advertising for the cost of a particular action, similar to a click or engagement on other platforms, called a

When & Why To Outsource Marketing Initiatives I’ve been in the advertising industry for about four years now, and during that time I’ve had the pleasure of working with a number of different

GA stands for Google Analytics, a reporting tool from Google for understanding behavior on your website. GA is just the abbreviation for Analytics, but it is also a version of Analytics that has been

Microsoft Webmaster Tools Provides Insights Into Microsoft Search Performance Microsoft Webmaster Tools, formerly Bing Webmaster Tools, is similar to Google Search Console but provides insights into

It’s an event that not many businesses think about. Often a photoshoot is thought to be too costly or not of any value. In fact, it can end up producing the greatest asset for your businesses.

Click-to-Call is an easy action on web properties where a single click opens a phone app so a person can directly call a business. Click-to-Calls are often seen on websites and as extensions on ads.

Programmatic is the process of automated matching of two opposing sides (i.e. matching the needs of buyers and sellers) or matching a process to a program. In marketing and advertising,

Experiential Marketing is a marketing tactic that utilizes the engagement of the customer, product or service. Popular examples of Experiential Marketing is through physical engagement of a customer

WYSIWYG stands for "What You See Is What You Get" WYSIWYG is a popular programming/web development movement that is moving towards an on-screen setup experience. This means that the programming and

Social media and eCommerce often go hand-in-hand right? You probably can’t go 10 seconds without seeing a new product advertised on your newsfeed - and there’s good reason. Social media drives

Quality Score Is A Paid Search Indicator For Quality And Efficiency Of Campaign Performance. Quality score is an important metric in Paid Search which lets a business know how efficiently your

CLV, or Customer Lifetime Value, is a measurement of how valuable a customer is to your business. It's more than on a transaction-to-transaction basis as it includes the total worth of that customer

An ad extension is additional information and actions added to paid search ads. Ad Extensions are used on Paid Search campaigns, like Google Ads, to provide additional information and click

Latent Semantic Indexing is the relationship between and the connection of non-identical search queries and keyword context. Latent Semantic Indexing is an equation that matches words based on

Engagements are a general classification for the way people interact with an ad. It’s also used on social media, such as Facebook, to highlight video views, post reactions, page reactions and more.

Websites are just as important as a brick and mortar store location, and in some cases, they replace them (think e-Commerce sites). This is why it is so important to have a website and keep it modern

Ad Relevance is Facebook’s indicator of how well your ad matches both their policies and the target audience. According to Facebook, Ad Relevance does not directly impact your costs and reach;

Interstitial Ads are forms of advertisements that are inserted into the user experience of websites, apps, games, etc. These ads are commonly full screen ads, placed in between interactions of a

A search query is the keyword or keyword string/phrase used by a person navigating through search engines like Google, Bing or others. Simply stated, a search query is the user input placed into the

What is a click? A click is an engagement based on actually clicking an ad, which commonly directs a person to the advertiser’s website; however, it can also include Click-To-Call,

Direct response advertising is exactly as the name implies - it’s advertising that seeks for a response to that particular campaign or individual advertisement. It’s direct relationship to

A Guide To Gaining Better Visibility On Search Engine Results Pages SEV, or Search Engine Visibility, is a business or organization’s overall appearance in search results. This is a paid and

What is a Keyword? A keyword is the fundamental basis of a search. A keyword is both the search parameter and also the snippet of a website taken for contextual relevance to that search query.

Looking for a virtual vehicle experience? With buying cars online, why not experience the vehicle virtually! Watson Chevrolet - 2020 Chevy Equinox Watson Chevrolet - 2020 Chevy Blazer Watson

For any business, having a Google My Business (GMB) listing is imperative. This will help with your SEO and will increase your chances of being shown on Google’s Local Graph and Map Pack.  A

What is a conversion? A conversion is an action that a customer or prospective customer takes that have been deemed to have a positive impact on business operations. Conversions can range from

About Google Analytics: Google Analytics is one of the most useful resources for any business, organization or webmaster. Google Analytics, or GA, is a free tool provided by Google to understand how

Google Search Console is a tool for understanding a websites presence on Google Search. Google Search Console, formerly Google Webmaster Tools, is a tool provided by Google to better understand

In Marketing, SEV Stands for Search Engine Visibility SEV, or Search Engine Visibility, is about the visibility of a brand’s website in search results, like Google and Bing. Similar to SEV, Moz

Essentially opposite to Long Tail Keywords, Short Tail Keywords refers to shorter and generally more broad keyword strings or even a single word query. Short tail keywords usually get more search

A long tail keyword is a keyword string that is “longer”. The question of “How long does it have to be?” is up to debate, however, one thing it is definitely not is a single word keyword. A

Getting To Know A Corkboard Concept Before you delve into a digital marketing campaign, you first need to think: Have I made a plan? We believe that every great marketing strategy starts with a team,

Linear TV is the broadcasting of television content via underground cables, broadcast towers, or satellites. This content is ‘live’ in that it is not streaming to a specific user, but multiple

Leveraging The Power of Creative To Grab & Maintain Attention “A picture is worth a thousand words.” It’s a statement that has stood the test of time like no other and continues to be

A Post-Roll video is a video advertisement that automatically plays at the conclusion of a piece of video content, usually longform video. Most common ad durations are 6 second, 15 second, 30 second,

A Mid-Roll video is a video advertisement that automatically plays during a break in a piece of video content, usually longform video. Most common ad durations are 6 second, 15 second, 30 second, and

A Pre-Roll video is a video advertisement that automatically plays before a piece of video content. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements.

Like everyone else, I’ve been stuck at home for the past two months. Also like everyone else, I’ve been watching a lot more TV. I’ve often told friends that we live in the “Rogue Golden

What Is Display Advertising? What is Banner Advertising? When referring to digital advertising, display or banner advertising simply refers to image, video or text ads (most commonly image ads) on

What is an impression? An impression is the number of times your ad is loaded on a website, app, or other platform and may be seen. Most impressions are actually tracked by load and not exactly by

CBC Stands For Corkboard Concepts CBC is our attempt to cloud the world we live in with yet another acronym. Supposing that hearing our team regularly talk about CPC, PPC, CTR, and the works, we'll

Get a 360 Degree View of Ron Lewis Automotive Group Take a virtual walkthrough of Ron Lewis's new service drop off for contactless vehicle drop off or get a 360 experience some of some of Jeep and

Tips To Set Up An Effective Car Dealership Blog Blogs - some people love the word, some people hate it and others are left so confused by it that they aren’t sure what to think.  The reason

How many results are shown on the first page of Google’s search results? Google search results are often changing and differ from user to user. We’ve examined north of 1,000 different search

5 Easy Steps to become an FAA Certified Drone Pilot There’s no doubt about it, flying a drone is awesome! The feeling of controlling a machine that allows you to see things from a vantage point

Google Analytics is a website analytics tool. Google Analytics (base platform) is a free website analytics tool provided by Google to better interpret and understand website performance and user

Social media use is integral for any business. An active presence on social media can help you find new customers or stay connected to your current customers. Covid-19 has obviously put a hardship on

OOH is outdoor advertising, which stands for Out Of Home media. This is the larger classification for advertising placements like billboards, bus stops, benches, and more. It’s quite literally

What does SOV mean? SOV or Share of Voice is the percentage of the advertising market your company owns, which is broken down based on either audience, keywords, or placements. This is a competitive

In terms of marketing, a call to action (CTA) prompts someone to take an action. This lets your customer know the next step in learning more about your company or purchasing something from your site.

Cost Per Mille, and more popularly Cost Per Thousand (Mille = Thousand), or CPM, is an advertising cost structure based on the number of impressions served, but not necessarily seen. Traditional

CRO Stands For Conversion Rate Optimization Conversion Rate Optimization, or CRO, is the general optimization tactic for increasing the efficiency of advertising in reaching conversions. CRO can take

The new Google Business Profile Recently, Google changed the name of its business profile platform from Google My Business (GMB) to Google Business Profile (GBP). What is Google Business

CTVs, commonly known as Connected TVs are any “Smart Televisions” that are able to connect to the internet and allow you to access content not available through Cable TV networks or Broadcast TV

Over the Top advertising, referred to as OTT Advertising, is online video advertising primarily on televisions bypassing cable providers. OTT Devices include Xbox, Playstation, Roku, Chromecast,

SEO Stands for Search Engine Optimization Search Engine Optimization, or SEO, refers to the set of tasks that an individual or organization would take to encourage Google and other search engines to

Social Media Marketing, or SMM, refers to the utilization of social media properties for marketing purposes. Some of the popular channels may include Facebook, Instagram, Pinterest, LinkedIn, and

PLA Stands For Product Listing Ads Product Listing Ads or PLA, are Google’s Shopping Ads that are displayed on Google Search Engine Results Page (SERPs). PLA's show product images, prices, and

RLSA’s or Remarketing Lists for Search Ads is the use of Remarketing in Paid Search / PPC campaigns through Google Ads. RLSA’s are used in the audience feature and can target people who have

SERP Stands For Search Engine Results Page Search Engine Results Pages or 'SERPs', is the common reference to Google’s search results (among other search engines as well). This is the page that a

Return on Advertising Spend or ROAS is similar to ROMI, except it is looking that the revenue figure generated by advertising (it does not take into account profit margin). The equation for ROAS

ROMI Stands for Return On Marketing Investment Similar to ROI (Return on Investment), Return On Marketing Investment (ROMI) takes a look at the returns a company can attribute to marketing and

KPI Stands for Key Performance Indicator Key Performance Indicators, or KPI’s, are a reference to events that have a positive business outcome but fall short of complete goal completions or

Cost per acquisition or CPA is a benchmark of efficiency in advertising spend based off of the completion of particular events, commonly referred to as goals, conversions or purchases. This takes a

What does CTR mean? CTR is a benchmark of top-level campaign performance. CTR is an important measure of an initial campaign’s performance because it can be gauged at the ad platform. It is a

PPC Stands For Pay Per Click Advertising PPC or pay-per-click is a digital advertising method where advertisers only pay when their ad is clicked on. PPC is commonly used in search engine marketing

What does CPC mean? Cost per click or CPC references the cost of each individual click on your ad and is a benchmark for budget efficiency. Common usages of this are in Google Ads (previously Google

Programmatic advertising refers to the automated bidding and placement process of advertisements across the internet properties, such as websites and apps. Traditionally these are deployed through

Corkboard Concepts Conducts 300+ Virtual/360 Photo Tours: Corkboard Concepts partnered up with a Florida-based virtual destinations company, Threshold 360, and Visit Pittsburgh to capture over 300

“How did you hear about our ?” Select one. TV Print Web Billboard Referral Other Where this question does pose some valuable insight about a single interaction, it falls short in

What are ideal metrics in marketing? We’ve all been there. Either asked these or been told to consider them. Rhetorical Question Number 1: What is a good Click Through Rate for my

What are meaningful advertising metrics? The world is obsessed with metrics and tracking performance online. Time and time again, we as marketers and the greater digital world, refer back to Clicks