What Is Email Marketing?
Email marketing is a marketing strategy that utilizes emails as a way to engage with your audience and promote brand awareness, develop leads, and make sales.
What Is The Goal Of Your Email?
The first step in creating an email marketing campaign is to decide what type of campaign you want to send. Are you interested in creating an acquisition, retention, or promotional email? Email newsletters are also very popular for email campaigns. Ultimately, you must decide what business objectives you would like to achieve through this email.
Create A Subject And Headline
Once you have decided on the goal of the email marketing campaign, it is time to begin crafting your email. Starting with the content make sure you are using a clear and recognizable name to be sending the email from. Then strategically craft a subject line that is eye-catching and reflects what the contents of the email will be about.
The headline is another important area to consider. This is the line of text that is previewed with the subject in a recipient’s inbox. This gives you a great opportunity to tease the content of the email and try to give the reader a little bit more insight into what the email will entail. This should be kept short, especially since many people view emails on their phones. It is recommended to not exceed nine words or 60 characters in your headline.
Personalize Your Content
For the main content of your email, it is important to understand who your audience is and how to convey your message to them. People are bombarded with marketing emails every day so, you need to make sure yours stands out by using personalized messaging for your target audience. Using a more conversational tone can help your brand seem more relatable and personal.
Develop Follow-Up Emails
Oftentimes you will need to send follow-up emails within your campaign. Through marketing automation, you can create email workflows that will send out your emails spaced out to your liking. This repetition will help your audience better recall your brand. Just be careful not to go against spam regulations. To make sure your emails will not be banned make sure to view the CAN-SPAM Act as a guide.
Include Consistent Design
While the content of the email is extremely important, it is also crucial that you consider your email campaign design. Make sure that your company’s branding is consistent with the design of your emails. This will further assist with your brand recognition. Adding color and photo/ video content is another way to make your email more engaging as well. Do not forget to include buttons that can take your audience to your social media, website, etc.
Test And Track Your Emails
Now that you have completed your email marketing campaign, the next step is to send it out and see how it performs. Tracking your sent emails will allow you to better optimize your future campaigns. Testing out different styles and verbiage than seeing how they perform in terms of being opened and clicked through will show you what your audience likes and dislikes.
Need help getting started? Contact us today for more information and help developing email marketing campaigns for your business!
