What is Instagram SEO? With Instagram being one of the fastest-growing social media platforms, it makes it one of the most effective marketing tools for businesses today. With over 1 billion users, it is difficult to cut through all the noise and grab the attention of a target audience. One answer to this problem is Instagram Optimization or Instagram SEO.
To understand what Instagram SEO is, let’s define the term ‘SEO’ first. Simply put, SEO, or Search Engine Optimization, is the process of optimizing a webpage or web content to organically increase visibility and rankings on a search engine results page. SEO benefits both the user and the page ranking because the results page can filter the results more accurately, based on the user’s search query.
Understanding Instagram SEO
Within the Instagram platform itself, SEO is used to increase reach and discoverability by tailoring content so that it appears in many different places… including both search results and user feeds. Instagram SEO includes using the right keywords, hashtags, geotags, and more. Ultimately, the more people that discover your content, the greater chance you have to grow your following, build a community, and get some leads!
How does Instagram SEO work?
Instagram’s complex algorithm processes every single piece of content on the app. Through this process, it gathers information on what a post or reel is about and who might find it interesting.
Although the algorithm does play an important role in your discoverability, it is not the end-all, be-all. When you purposefully optimize your content using things like keywords, hashtags, and geotags, your target audience has a better chance of discovering and interacting with your page. Learn about what your audience is searching for and how they are searching for it. This is the basis of Instagram SEO.
Why is Instagram SEO Important?
Simply having an Instagram presence is not enough if you are looking to reach your target audience on the platform. Therefore, it is important to utilize Instagram SEO if you want to gain a wider audience.
In terms of search, Instagram’s search feature is the directory of every account on the platform. Like a search on Google, users can type keywords or phrases into the search bar at the top of the Explore page. When you tailor your Instagram content for your target audience, you can tap into what they are looking for.
Instagram SEO also plays a role in what shows up on a user’s suggested posts on their home feed. This is important because suggested posts are from accounts a user doesn’t follow, meaning that discoverability and reach are increased.
By maintaining a strong Instagram SEO strategy, you will be able to celebrate the rewards of increased reach in no time at all!
For help developing your Instagram SEO strategy, or other related social media needs, contact Corkboard Concepts today. We would happy to talk with you and see how our marketing services can help!