CRO Stands For Conversion Rate Optimization
Conversion Rate Optimization, or CRO, is the general optimization tactic for increasing the efficiency of advertising in reaching conversions. CRO can take place in multiple areas, two notable ones being In-Advertising and On-Site CRO. Optimizations may include creative adjustments, targeting changes, conversion funnel enhancements and more. In-Advertising CRO
When looking at In-Advertising CRO, a marketer is looking to have their ads generate more conversions. They are specifically looking at those initial touch points, or series of touch points, that happen directly through advertising to make a conversion happen. When compartmentalizing CRO like this, often times an advertiser may be looking at running ads that convert in-ad or in-platform, like utilizing Facebook Messenger ads, Facebook Lead Gen forms, Google Local Service Ads, etc.