Hashtag Challenge is Tiktok’s unique advertising format where users are encouraged to take part in the creation of the content
Hashtag Challenge is one of the most fun ad creations out there. It gives marketers an excellent opportunity to connect with their audiences and increase brand awareness.
Users are encouraged to create their own videos with the hashtag created by the brand. The video can be anything from dance to a lipsync performance. These ads are placed on top of the discovery page, and when users click on the sponsored hashtags, they’ll be directed to the landing page with all the logos, info of the challenge, and other popular videos of the same challenge.