What does SAL stand for?

by | Oct 24, 2020

SAL stands for Sales Accepted Lead. It is the MQL leads that the sales team has agreed to be a promising prospect.  At this stage, the sales team has accepted that the lead is valuable. However, a more rigorous process needs to be done, including confirming the lead’s data and accuracy, before it can be taken to the next step on the sales funnel.

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