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What is Content SEO vs. Technical SEO?
If you have been in discussions about SEO, you have probably heard the terms “content SEO” and “technical SEO” thrown around a bit. What do those terms mean? What is the difference between them? Today we are going to dive deeper and look at content SEO vs. technical SEO and how these marketing strategies can support your business.
What is SEO?
Let’s take a step back. If you've heard of SEO, you probably associate it with one of the newest advancements in the digital marketing industry. If you are not, SEO stands for search engine optimization, and it is a multifaceted, long-term marketing strategy to help increase organic traffic to a site. This marketing tactic is so very important because a positive SEO reputation is associated with credibility, awareness, and crawl ability on a search engine platform such as Google.What is Content SEO?
Content SEO is an important part of the SEO “pie.” Content SEO refers to the content creation process where you or a content specialist is developing content for your website to increase SEO value. This content can look like articles, blogs, Google web stories, copy on a page, and more. Content SEO’s main goal is to develop on-site content that will increase the SEO value of the site. This side of SEO relies heavily on keyword research, content planning, trend analysis, and more. There are specific techniques that content SEO specialists rely on to ensure they are creating credible, rankable, and easily digestible content for a website. Your content will be less likely to be noticed by search engines without those factors, resulting in your website ranking at the bottom of search results. https://www.youtube.com/watch?v=Vp3QePgfpzUWhat Is Technical SEO?
