SOCIAL MEDIA ENGAGEMENT

Social media marketing is all about connecting with your audience through the means of social media platforms such as Facebook, Instagram, LinkedIn, Twitter, etc. Organic social media marketing allows you to showcase your brand and your offerings. This could be used to advertise your products or services or make your customers aware of promotional discounts. Posting organically can increase your credibility as a business. Being able to connect with your customers could be the deciding factor between choosing your company or another.

Social Media Advertising is a method of reaching an audience through a paid campaign. This allows you to deliver ads to audiences based on demographics, geographics, psychographics, and behaviors on social media. These campaigns allow you to select your objective: awareness, traffic to your website, app installs, purchases, etc., your placement: Instagram stories, Facebook news feed, Snapchat discover, etc., and budget (daily or lifetime spend). Paid Social Media Advertising is a sure way you will reach the right people at the right time.