PROGRAMMATIC ADVERTISING

Programmatic Marketing is delivering ads to a pre-selected audience based on various attributes such as geography, demographics, psychographics, and behaviors. Most commonly served in display, video, or audio format. Programmatic advertising begins with capturing an audience based on their online and offline behaviors. Targeting tactics include:

• Site Retargeting
• Search Retargeting
• Contextual Retargeting
• Affinity & Intent Based Targeting
• Demographic Targeting
• Hyper-localized Targeting (Geo-fencing)

Once an audience has been defined, we can serve them ads on websites and apps that are connected to our Ad Networks (roughly 90% of ad-based websites).

Programmatic Display Advertising is the most common form of programmatic advertising and has access to more websites and inventory than any other programmatic process. Programmatic Display Advertising allows your brand to gain both frequency and reach with the reduced possibility of audience fatigue and a lower cost per impression than other digital advertising tactics.

When should a brand use Programmatic Display Advertising?

• When repetition is a key to success.
• When you need to get in front of a targeted, yet large audience.
• When there are specific publishers/websites/apps your brand needs placement on.

Programmatic Video Advertising provides an advertiser with the opportunity to display ads in a way that are highly visual and have a higher degree of impact. Pre-roll and mid-roll advertising are “forced” view advertising options where a user must watch the commercial prior to getting to the content they’re looking to watch, available in both skippable and non-skippable formats.Programmatic video advertising also permits an advertiser to take a portion of a larger message, break that down into smaller segments and lead their prospects through a visual storytelling experience.

When should a brand choose to use video advertising?

• When the brand has a highly visual product or service offering.
• When the brand has available video assets, or the desire to produce video content.
• When a brand is looking to have a higher impact engagement with a user.