What does Quality Score mean?

by | Jun 25, 2020

Quality Score Is A Paid Search Indicator For Quality And Efficiency Of Campaign Performance.

Quality score is an important metric in Paid Search which lets a business know how efficiently your keywords are being priced out in a competitive marketplace. In addition to a determining factor in whether your ad will trigger based off of a keyword, it also acts as a cost discounter in the sense that if a business’s quality score is higher than a competitors, their CPC may be lower. Keyword quality score is comparable to Ad Relevance on Facebook Ads.

 

Contact Corkboard Concepts Today!

Author:

Marketing Glossary

What is Bing Ads?

by Corkboard Concepts

In Digital Marketing Platforms

What is Google Analytics?

by Corkboard Concepts

In Digital Marketing Platforms

What is Google Search Console?

by Corkboard Concepts

In Digital Marketing Platforms

What are 3rd Party Cookies?

by Corkboard Concepts

In Common Marketing Terms

What are Ad Extensions?

by Corkboard Concepts

In Common Marketing Terms

What are HTML5 Ads?

by Corkboard Concepts

In Common Marketing Acronims

What are 1st Party Cookies?

by Corkboard Concepts

In Common Marketing Acronims

What is Google Microsoft Clarity?

by Corkboard Concepts

In Digital Marketing Platforms

What does MFA stand for?

by Corkboard Concepts

In Common Marketing Acronims