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Quality Score Is A Paid Search Indicator For Quality And Efficiency Of Campaign Performance.

Quality score is an important metric in Paid Search which lets a business know how efficiently your keywords are being priced out in a competitive marketplace. In addition to a determining factor in whether your ad will trigger based off of a keyword, it also acts as a cost discounter in the sense that if a business’s quality score is higher than a competitors, their CPC may be lower. Keyword quality score is comparable to Ad Relevance on Facebook Ads.

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