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What is a Keyword?

CBC Operations

Jun 12, 2020

What is a Keyword?

A keyword is the fundamental basis of a search. A keyword is both the search parameter and also the snippet of a website taken for contextual relevance to that search query

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. Keywords range from single-word queries to long-tail keyword phrases. A keyword is at times synonymous with a Search Query, however, the defining difference on platforms such as Google Ads would be that a Keyword is the

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advertiser-defined search parameter. What is a keyword?

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