What is a Keyword?

by | Jun 12, 2020

A keyword is the fundamental basis of search. A keyword is both the search parameter and also the snippet of a website taken for contextual relevance to that search query. Keywords range from single word queries to long-tail keyword phrases. A keyword is at times synonymous with a Search Query, however the defining difference on platforms such as Google Ads would be that a Keyword is the advertiser defined search parameter. 

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