What does MOFu mean?

by | Nov 1, 2020

In advertising, MOFu stands for Middle Of Funnel.

MOFu or Middle Of Funnel, is the center stage in the funnel where typically, prospects have identified the challenges they encounter and what solutions are appropriate. This is where marketers provide information to the customer about the products and how it can suit their needs the best. Educational resources, emails, and events are some of the useful options out there.

As for the marketing team, the middle of funnel is where MQL and SQL’s are addressed.

Similarly, acronyms like TOFu and BOFu also relate to different points in the buyer journey.

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