SEV
What is the benefit of search?
When people want solutions to their problems, what do they do? They search! Just Google alone receives 60,000 search queries per second, and for a search query like “Car Dealership Near Me” this returns about 791 million results!
What’s better, those who come to your website from a search query are far more likely to engage and convert.
So making your business visible on search engines like Google, is one of the best ways to get in front of the right audience, and at the right time.
Search services offered
by Corkboard Concepts
Search Engine Optimization (SEO) is the process of getting your website to the top of organic search results, on places like Google. SEO is a long-term search strategy aimed at promoting a website’s visibility through good content, high relevance, better user experience and more.
SEV, or Search Engine Visibility, is a business or organization’s overall appearance in search results. This is a paid and organic compilation that looks at ranking, impression share and what we’ll refer to as share-of-screen. It is a more strategic view of search, rather than the typical tactic approach to SEO or PPC. SEV leverages synergies across different search tactics and holistically approaches search.
Search Engine Marketing (SEM) is a ‘pay to play’ approach to search. Through paid ads, you can focus on relevant keywords/search queries in your business’s ideal targeted location. Using efficient SEM strategies increases your brand’s visibility over the competition and can be used to drive meaningful customer engagement.
Types of search queries:
NAVIGATIONAL
Go-to searches
“Starbucks”
“Starbucks”
INFORMATIONAL
Find-out-more searches
“How to sync my car
garage door opener”
“How to sync my car
garage door opener”
TRANSACTIONAL
Buy now searches
“Bicycle shop near me”
“Bicycle shop near me”
Corkboard Concepts’ approach to SEV
When it comes to being visible on search engines the most important thing we consider is, what will bring your business the most ROI? While it may seem favorable to go for keywords that have big search volume, these searches may not be the most relevant or engaged. So, we spend time looking for the search terms that will result in the action you want, whether that’s making a purchase, visiting your store or calling your team. The best part is, all search traffic can be monitored and tracked so you’ll be able to see how the conversion takes place, from first search to the first sale!
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