A Complete Guide to TikTok Best Practices

by | Jun 5, 2024

Are you ready to tap into the immense potential of TikTok? With over 1.5 billion active monthly users, TikTok has emerged as a powerhouse platform for businesses looking to expand their reach and engage with a diverse audience. 

In today’s competitive social media landscape, understanding and mastering our list of TikTok best practices are essential for staying ahead. Especially when only 26% of marketers are even using the platform, it is important to get ahead while you can. 

In this comprehensive guide, we’ll delve into the importance of TikTok for businesses and provide a detailed overview of the best practices to help you unlock success on this dynamic platform. Whether you’re new to TikTok or looking to enhance your existing strategy, this guide has you covered.

 

 

Setting Up Your TikTok Account

 

Step-by-step guide to creating a business account on TikTok

After you have downloaded TikTok, follow these steps to create your business account on TikTok.

  1. Create a new personal account. You can use your email or log in with your Google, Twitter, or Facebook account.
  2. After you have created a personal account, click on the following: Profile (in the lower right corner) -> Menu (3 horizontal lines in the top right corner) -> Settings And Privacy -> Account -> Switch To Business Account

    instructional pictures on how to make TikTok account a business account
  3. Now that you have clicked the “Switch To Business Account” tab, it is going to ask you to click your industry category and to add an email address to your profile.instructional pictures on how to make TikTok account a business account part 2

 

Congratulations! You have successfully created a business account! Now that you have a business account, follow further into our TikTok best practices to learn about how to set up your profile and bio.

 

Optimizing profile settings and bio for brand visibility

Profile Picture: The dimensions are 200 x 200 pixels. If you already have accounts on other platforms, it is beneficial to use the same logo or profile picture as the other social media accounts so that your audience knows it is the same business

Bio: The best advice is to keep it sweet and simple. You only get 80 characters so other accounts often use emojis to showcase what industry they are in and any services they offer

URL: So what are your goals for posting on TikTok? To bring the audience to a blog? A specific page? Whatever the goal is, make sure your URL is picked strategically for your goals.

 

 

Understanding TikTok’s Audience

The next step in our complete guide to TikTok best practices is to understand TikTok’s audience. Just like any platform, different audiences choose to partake in the platform and what it has to offer. 

According to Statista

  • 1.5 Billion Active Users currently on TikTok
  • TikTok’s audience is comprised of 52% Male and 48% Female
  • Biggest age groups on the platform are ages 18-24 (18.6% male/18.1% female) and ages 25-34 (17.6% male/15% female).

With these statistics in mind, try to create content that resonates with TikTok’s audience. So how do you create compelling content that will resonate?

 

 

Creating Compelling TikTok Content

We have compiled a list of ways you can create compelling TikTok content and even some links we at Corkboard Concepts like to utilize in our content creation process!

 

Shooting your TikTok Content

girl creating a TikTok on phoneLet us start from the beginning. Every social media platform has its dimensions so make sure your content is in the right one. The best way to film any TikTok content is to shoot vertically on your phone or camera. The ratio to have your content in is (9:16) or (1080 x 1920).

 

Another great tip is to shoot your content in a place with lots of light. This will give your video a crisp, clean look for your audience.

 

Utilizing trends, challenges, and music effectively

A great way to create compelling content for your audience is to utilize the latest trends! Trends will come and go so make sure you are taking the time out of your day to scroll through your feed and see if there are any songs, challenges, or trends that you come across. Keep in mind that not every trend will work for your business. That’s okay, but when you see one you can do, try and recreate it!

A great way you can find trending videos, audio, and even hashtags is to go onto TikTok’s Creative Center. It will give you insight into what is popular at the moment and can even filter to your specific industry!

 

Harnessing TikTok Features

CapCut Logo

Did you know that TikTok comes with its own set of features? It has tons of fun filters, the ability to duet with another account, shop products on the TikTok store, and even go live! Take a look at some of these features to diversify your content and engage with your audience. No need to do it all, but there is no harm in exploring what TikTok has to offer.

Although TikTok does have its editing features, there is a free app called CapCut that we like to use for editing our TikTok content. It has tons of different features and templates that anyone, no matter what skill level, can use!

 

 

 

Implementing TikTok Advertising

TikTok advertising can be a very powerful and essential way to promote your business and its products or services. Users are known to scroll for long amounts of time and with TikTok ads, your videos are more likely to pop up on their feed!

Not only that, but it is a great way to generate conversions. B2B marketers say that it is in the top 4 social media channels with the most ROI (return on investment).

Just like organic content, there are some trends, ideas, and best practices that you can implement into your TikTok advertising that will help you connect with your audience.

 

 

Analyzing Performance and Iterating Strategies

analyzing performance on computer

After 1-3 months, you should analyze your metrics on all of your content. Why do you need to do that? These metrics are a direct insight into your audience and how they are responding to your content.

With this information, you can then switch some things around, form new ideas, or even just expand upon a strategy that is working. So what are some key metrics to consider? 

Measure your TikTok marketing success with the following metrics:

  • TikTok Cost Per Impression (CPM)
  • TikTok Cost Per Click (CPC)
  • TikTok Click Through Rate (CTR)
  • TikTok Return on Ad Spend (ROAS)

Budgeting is just as important as these metrics. Understanding these metrics will get you to effectively report and budget for your TikTok ads!

 

 

Conclusion: TikTok Best Practices

You now have the tools to create your business account, generate compelling organic and advertising content, and how to analyze your performance. With these tools, you can reach your marketing goals!

Now all of this research, filming, and editing is quite a bit of work that many of us do not have the time for. That is where Corkboard Concepts comes in! There are many benefits to partnering with a specialized TikTok advertising agency. We would love to talk about how we can help you complete your marketing goals. Contact us today to get started!

 

Contact Corkboard Concepts Today!

Author:

Callie is our amiable and driven Organic Content Creation Intern. After taking a social media class in college, she fell in love with the industry and hit the ground running. She has just recently graduated from Westminster College, majoring in Strategic Communications and Social Media. Callie will be bringing her creative passion and knowledge to the Corkboard team and is excited to continue building up her experience while in a fun and relaxed environment.

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