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How Google Ads Can Help Small Businesses
Google Ads can help your small business get discovered!
While I was spending time at my parent’s house over the weekend, I got to talking with my brother who is a full-time marketing manager that also runs a small clothing business out of the attic. He mentioned how he was beginning to become very frustrated that when searching the name of his online clothing store, his website is at the bottom of the search results, or nowhere to be found at all. Having an online presence is very important to him because he doesn’t have a storefront - only his website.
When mentioning that a paid search campaign using Google Ads could help resolve his frustration, he was almost immediately turned off by assuming he had to have at least hundreds of dollars to set aside for a campaign. It came to his surprise that Google Ads search campaigns can reap benefits for all sizes of businesses - big or small - without requiring massive budgets.
Supporting locally-owned small businesses has become increasingly important, especially after seeing the tragic impact COVID-19 has had on them. But how can people support a small local business if the business can’t be found? With the help of keyword bidding, Google Ads can ensure a website appears on a Google search results page when searching specifically for a brand or anything related to that brand. For example, my brother’s clothing website will appear when people search his brand name and also when someone searches “streetwear near me” or “local men's clothing” as long as he is bidding on those search terms.
Google Ads also allows the person in charge of the campaign to set and manage their own budgets. This way, if someone wants to spend $50 or thousands a month on their paid search campaign, it is in their control. Although, whoever has the highest bid doesn’t always come out on top. Google also takes website relevance into the mix when deciding what website to show first.