ESP stands for Email Service Provider.
ESP or Email Service Provider is a company that offers email marketing services. These ESPs offer software with different features, which usually include email templates, statistics and reports, and other functionalities that can help marketers create and send the right emails to the right target at the right time.
Useful functions of ESPs are:
- Being able to handle large volumes of emails
- Email tracking
- Effectively managing and personalizing email lists
One of the most well-known ESP is Mailchimp.