What is Content-Centric SEO?
For those who are new to SEO and understand the importance of this digital marketing strategy, you have probably come to a general understanding that SEO is a vast field that is developing very quickly.
If you have gotten into the weeds a bit with SEO, you have probably noticed that there are two pretty big umbrellas within the industry: content SEO and technical SEO. Nonetheless, both are incredibly important and you need both to create a cohesive SEO strategy.
Content-centric SEO is the idea of developing an SEO game plan that includes creating content for your site such as blogs, articles, Google web stories, website content, videos, etc. The idea of SEO and content creation should go hand in hand in this process. You are creating content to better your site’s SEO, but you are also considering SEO when creating the content.
Keep reading to learn our tips on creating a detailed content-centric SEO strategy for your business!
Where to Begin:
Any and all SEO strategies start from one fundamental piece: keywords. The first step in this process is to make sure you do comprehensive keyword research. We suggest using tools like Google Keyword Planner and SEMRush. Once you have created a cohesive list of viable keywords, you can then begin your overall SEO content outline.
On A Large Scale:
On a grander scale, you can utilize keywords to help plan out your website meta titles and descriptions, take note of what keywords will set you apart from your competitors, and structure your site in an SEO-friendly way. Keywords can even help you develop an SEO content outline or calendar for blogs and Google web stories for months to come.
If you want to take it a step further, you can track keyword opportunities and trends to see what content marketing for local SEO can look like, as well as the time of year you should apply those words that are most relevant.
On A Smaller Scale:
On the flip side, creating content-centric SEO can play a huge role in the actual content creation process. For example, if you are planning on writing a blog, you can structure it to include the keywords you wish to focus on. You can include keywords in various places on the page, such as:
- Meta Title
- Meta Descriptions
- The URL
- Throughout The Content
- Image Alt Tags
It is also important to include outbound and inbound links in your content, as well as call-to-actions for your end-goal service or offering.
Content-Centric SEO Assistance:
At the end of the day, most business owners do not have the time to sit there and research good keyword opportunities or ensure these gleaming keywords make it into their site’s schema. That’s where hiring an SEO content manager may be a huge asset if you wish to grow your online presence.
SEO content managers can assess the current state of your SEO strategy, implement new strategies, find good keyword opportunities, assess your competitors, and help you create content consistently.
Corkabord Concepts has a comprehensive SEO team to help assist you with your content-centric SEO goals. Our SEO content services include keyword research, content planning & development and more. We will ensure that your site is running smoothly and bringing in more traffic across all areas.
Overall, content-centric SEO is crucial to increasing your site’s traffic, SEV, and overall health. This strategy can be implemented on a grand scale, but also on a very granular level as well.
If you need help developing your content-centric SEO or SEM strategy, reach out to Corkboard Concepts today!