5 Best Practices for Creating TikTok Ad Content

by | Jan 5, 2024

These days, it seems like everyone is trying to get their message out on social media. Reaching customers on social media has shown to be an effective part of a brand’s marketing mix. Companies have been utilizing Instagram and Facebook for a while but TikTok, one of the most popular and fastest-growing social media platforms in the world, can also be the hardest to leverage for brands. 

 

The Importance of Tailored Creative Content for TikTok

If you’re a small business trying to promote a product or a larger organization looking to spread awareness, using TikTok effectively can provide a competitive advantage for an organization. Whether it be creating organic content on TikTok or placing ads on TikTok, nothing is more important than having strong creative content. 

 

To have strong creative, it needs to be tailored specifically for TikTok as well (ads created specifically for TikTok saw a 27% higher completion rate compared to repurposed ads). With that being said, let’s dive into some of the benefits and best practices for creating strong TikTok content. 

 

Best Practices for Creating TikTok Ad Content

 

1. Utilize Sound to Enhance Engagement

Sound plays a crucial role in TikTok content, as TikTok users are 15% more likely to skip ads without sound. Always look to see what sounds are trending.

TikTok audios

2. Embrace Lo-fi and Organic Content

Use Lo-fi, Do-it-yourself, organic-looking content. Ads that are unpolished appear more authentic and organic and see 33% more consideration versus polished ads. For example, use unscripted or natural storytelling.

 

3. Leverage TikTok Creators

Partnering with TikTok creators can be an effective marketing strategy for your business. For example, 58% of TikTok users say they’re more likely to trust brands after learning about them from creators compared to when they learn about them from ads in their feed. 

 

Be sure to choose the right creators that align with your brand’s image, values, and overall message.

 

4. Utilize Trends Wisely

Ad content that remixes a trend has a 14% longer watch time. However, it is important to use longer-lasting trends for your content. Avoid microtrends because they change quickly, so by the time you create and deliver your content, the trend may have passed!

Clip art of looking at trends

5. Incorporate Effective Call-To-Actions

Ads that incorporate CTA display cards can lead to a 45% stronger recall! Create compelling CTAs that motivate users to engage further with your brand.

 

Setting Up for Success on TikTok

Creative content is what sets you apart from the competition and allows you to capture the attention of potential customers. It’s important to create content that is engaging and encourages people to click through to learn more about your product or service. Strong creative content helps to build trust with your audience and encourages them to take action. Following these best practices can set you up for success on TikTok. 

If you need help getting started with TikTok Ad creation, don’t hesitate to reach out to us today! Corkboard Concepts is your premier TikTok Advertising agency.

Author:

Tom is our capable Campaign Specialist. He came to Corkboard after being a supervisor working advertising operations and campaign management at Effectv. He really enjoys being a part of the team because of the opportunities to collaborate and solve problems.

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