Average TikTok Ad Stats by Industry

by | Mar 1, 2024

What are the average TikTok ad stats for my industry?

With such a new advertising platform, TikTok advertising stats are on everyone’s mind! There are a variety of different factors that can change this, including audience size and targeting, as well as differences in campaign type (see more on the TikTok ad costs per campaign type).

What is the average TikTok Ad CPM by industry?

  • Automotive Advertising CPMs on TikTok: Avg. $7.50 CPM
  • Health & Fitness CPMs on TikTok: Avg. $6.50 CPM
  • Pet Care CPMs on TikTok: Avg. $8.50 CPM
  • Non-Profit CPMs on TikTok: Avg. $7.50 CPM
  • Education CPMs on TikTok: Avg. $10.50 CPM
  • Franchise CPM’s on TIkTok: Avg. $7.00 CPM

As a note, these CPMs range significantly based on the optimization strategy. For instance, a pure awareness campaign is likely to have a significantly lower CPM than the averages displayed above, yet a lead generation campaign is going to be significantly higher. Finding the right mix of these two is not only good for averaging costs but also for crafting an efficient TikTok advertising strategy.

What is the average TikTok Ad CPC by industry?

  • Automotive Advertising CPC on TikTok: $2 avg. CPC
  • Health & Fitness CPC on TikTok: $2.25 avg. CPC
  • Pet Care CPC on TikTok: $1.75 avg. CPC
  • Non-Profit CPC on TikTok: $1.25 avg. CPC
  • Education CPC on TikTok: $2.25 avg. CPC
  • Franchise CPC on TIkTok: $2.50 avg. CPC

Most of Tik Tok’s CPCs are in line with their CPMs with some notable changes. Mostly being the relatively low CPM for Franchises, but the highest CPC on our chart!

The big question – where can your TikTok advertising strategy drive your CPA? Contact Corkboard Concepts today to find out how we can help!

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