Select Page
Select Page
 

CPC stands for Cost Per Click

Cost per click or CPC references the cost of each individual click on your ad, and is a benchmark for budget efficiency. Common usages of this are in Google Ads (previously Google Adwords), as a campaign is charged per individual ad click. It is also used across other marketing platforms, such as Facebook Ads, Programmatic Display Advertising, and others, to compare traffic costs and determine where budgets are most efficient. This is commonly compared with or used alongside PPC and CPA advertising, and it is further refined into a bidding strategy with eCPC and oCPC.

CPC Acronym Explained:

latest posts

Contact Us

  • This field is for validation purposes and should be left unchanged.

marketing glossary

  • What Are In-Feed Ads?
    In Common Marketing Terms
    TikTok’s In-feed Ads are short-form […]
  • What Is TikTok Ad?
    In Common Marketing Terms
    TikTok ad is a fun and easy-to-use […]

About Author

Corkboard Concepts