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What Is Loyalty Marketing?

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CBC Operations

Sep 29, 2020

Loyalty Marketing is a strategy which focuses on strengthening relationship with existing customers by ways of incentives and rewards. Loyalty programs ar

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e offered to customers to encourage them to repeat purchase. One example is the airline business, where frequent-flyers program allows customers to receive miles that they can collect and u

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se for their next flights. Loyalty marketing focuses more on the Lifetime Customer Value (LCV) rather than on an individual transaction basis.

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CBC Operations

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About

CBC Operations

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