Select Page
Select Page
 

Loyalty Marketing is a strategy which focuses on strengthening relationship with existing customers by ways of incentives and rewards.  Loyalty programs are offered to customers to encourage them to repeat purchase. One example is the airline business, where frequent-flyers program allows customers to receive miles that they can collect and use for their next flights.

Loyalty marketing focuses more on the Lifetime Customer Value (LCV) rather than on an individual transaction basis.

latest posts

Contact Us

  • This field is for validation purposes and should be left unchanged.

marketing glossary

About Author

Corkboard Concepts