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Inbound Marketing, also known as Pull Marketing, is a technique used to attract customers that are already potentially in-market for a business’s product or service. Inbound Marketing uses tools such as content marketing, search engine optimization (SEO), branding, and social media marketing (SMM) to create valuable experiences for customers and develop meaningful connections while driving business growth. 

It is important to note that Inbound Marketing is demand satisfaction, not demand creation.

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