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CX stands for Customer Experience. Also commonly referred to as Consumer Experience, or even UX (User Experience), Customer Experience is used to describe one’s interactions through the purchasing funnel. A CX is an important (and mostly non-quantifiable) measurement as it determines a consumer’s perception of your business, brand, and/or product.

Using tools like Reputation Management and monitoring stats like time on site from tools like Google Analytics can help manage your business’ CX.

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