As a business owner, there are a plethora of options for you to utilize in order to establish a web presence and have an eCommerce platform. Here is a rundown of the most popular options:
The most popular eCommerce platform is Shopify, which has been shown in various studies to be the preferred choice for small businesses with under 100 employees.
Shopify offers users a simple eCommerce platform. Users can create a store and add products with a few clicks without any need for technical knowledge. Shopify is best suited to small businesses that want to start selling their products quickly and easily. Their partner network means that you will always have access to expert advice when it comes to marketing, shipping, support, and everything else you need to build and run your business.
Shopify also offers robust payment options, great customer service, automated fulfillment software, and excellent SEO functionality making them an ideal choice for small businesses looking to start selling online.
WooCommerce is a WordPress plugin that offers users the ability to create and manage an online store directly from their WordPress websites. If you already have a WordPress website, WooCommerce is a great eCommerce platform because it offers great functionality without having to build your own website from scratch. They provide access to free themes, as well as paid-for premium themes which come with additional features.
BigCommerce is an eCommerce platform similar to Shopify but brings to the table more comprehensive functionality, with support for more payment gateways, shipping carriers, and customizable themes. It’s also very easy to use once set up correctly with capabilities to seamlessly list, optimize, advertise, sell and fulfill products across 100+ channels including Google, Facebook, Instagram, TikTok, Pinterest, Snap, Amazon, eBay, Walmart, and Target.
Magento is an enterprise-level platform that offers the most flexibility and is best suited for larger or enterprise-level businesses. It is the most advanced eCommerce platform powering websites. It comes with a steep learning curve as well. The best way to learn Magento is by going through Magento U – a training program provided free of charge by Magento.
Magento provides access to free themes as well as paid-for premium themes, which include additional features.