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Microsoft Webmaster Tools Provides Insights Into Microsoft Search Performance

Microsoft Webmaster Tools, formerly Bing Webmaster Tools, is similar to Google Search Console but provides insights into Microsoft’s search engine. Webmaster Tools are part of Microsoft’s Marketing Suite of Tools, which also includes Microsoft Clarity (their analytics platform) and others.

Bing Webmaster Tools needs to be claimed on your website to appropriate ownership of it, however, this can quickly be done by those already using Google Search Console. A webmaster can simply import those properties by signing in with their Google Account and importing these individual sites.

Bing represents the second most popular search engine in the United States, and completes an organization’s view of organic search performance.

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