eCPS Stands For effective Cost Per Share
Not to be confused with eCPSU (effective cost per swipe up), eCPS is a Snapchat acronym for the effective Cost Per Share. This is an cost-based metric for efficiency based on share engagements. eCPS is a popular metric in Snapchat advertising, specifically with Lenses. To calculate eCPS, simply take the total advertising spend divided by the number of shares.
