Select Page
Select Page

eCPS Stands For effective Cost Per Share

Not to be confused with eCPSU (effective cost per swipe up), eCPS is a Snapchat acronym for the effective Cost Per Share. This is an cost-based metric for efficiency based on share engagements. eCPS is a popular metric in Snapchat advertising, specifically with Lenses. To calculate eCPS, simply take the total advertising spend divided by the number of shares.

latest posts

Contact Us

  • This field is for validation purposes and should be left unchanged.

marketing glossary

  • What Are In-Feed Ads?
    In Common Marketing Terms
    TikTok’s In-feed Ads are short-form […]
  • What Is TikTok Ad?
    In Common Marketing Terms
    TikTok ad is a fun and easy-to-use […]

About Author

Corkboard Concepts