What Are Bing Ads?

by | Oct 24, 2020

Bing Ads is Microsoft’s Online Advertising Platform

Bing Ads, currently being branded Microsoft Bing Ads, is Microsoft’s response to Google Ads (previously Google Adwords). Bing Ads allows for Paid Search advertising across Microsoft’s Bing search engine, as well as extension into their extended Audience Network for display advertising.

Bing Ads Vs. Google Ads

Similarly to Google Ads, Bing Ads allows for keyword based search targeting, along with audience based targeting. UET Tags allow for universal tracking for Bing Ads which allows for better reporting and audience creation.

Bing Search is currently the second largest search engine in the United States and supports other search engines as well. Due to user preference, Bing Ads provides some overlap with Google Ads, which is good for repetition, but also provides audience extension for search campaigns as some people may only use either Bing or Google for their search engine. Popular tools like SA360 and WordStream allow for a user to manage Bing and Google Ads campaigns simultaneously.

Microsoft Advertising

Bing ads is part of Microsoft Suite of Marketing Tools, which also include Microsoft Clarity, their analytics platform, Bing Webmaster Tools, and more.

 

Contact Corkboard Concepts Today!

Author:

Marketing Glossary

What is Bing Ads?

by Corkboard Concepts

In Digital Marketing Platforms

What is Google Analytics?

by Corkboard Concepts

In Digital Marketing Platforms

What is Google Search Console?

by Corkboard Concepts

In Digital Marketing Platforms

What are 3rd Party Cookies?

by Corkboard Concepts

In Common Marketing Terms

What are Ad Extensions?

by Corkboard Concepts

In Common Marketing Terms

What are HTML5 Ads?

by Corkboard Concepts

In Common Marketing Acronims

What are 1st Party Cookies?

by Corkboard Concepts

In Common Marketing Acronims

What is Google Microsoft Clarity?

by Corkboard Concepts

In Digital Marketing Platforms

What does MFA stand for?

by Corkboard Concepts

In Common Marketing Acronims