What does AoR stand for?

by | Nov 9, 2020

AoR or Agency of Record is an advertising agency assigned by the client to represent the company in media buys and public relations activities. It also acts as a legal entity of the company, meeting with the company’s clients to negotiate prices and sign contracts.

Other services that AoR engage in are brand consulting and developing ad campaigns.

 

Marketing Glossary

What is Bing Ads?

by Corkboard Concepts

In Digital Marketing Platforms

What is Google Analytics?

by Corkboard Concepts

In Digital Marketing Platforms

What is Google Search Console?

by Corkboard Concepts

In Digital Marketing Platforms

What are 3rd Party Cookies?

by Corkboard Concepts

In Common Marketing Terms

What are Ad Extensions?

by Corkboard Concepts

In Common Marketing Terms

What are HTML5 Ads?

by Corkboard Concepts

In Common Marketing Acronims

What are 1st Party Cookies?

by Corkboard Concepts

In Common Marketing Acronims

What is Google Microsoft Clarity?

by Corkboard Concepts

In Digital Marketing Platforms

What does MFA stand for?

by Corkboard Concepts

In Common Marketing Acronims