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A search query is the keyword or keyword string/phrase used by a person navigating through search engines like Google, Bing or others. Simply stated, a search query is the user input placed into the search bar A search query is matched to either identical keywords, keyword phrases, synonyms or based on latent semantic indexing. A Search Query is at times synonymous with a Keyword, however the defining difference on platforms such as Google Ads would be that a Search Query is the user defined search parameter. 

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