What is SEO?
Before we jump into SEO trends, it is important to understand what SEO is. SEO stands for search engine optimization. It is the process in which your website is improved so that it ranks higher on search engines such as Google or Bing. In doing so, your website will receive more organic search traffic for search terms that are relevant and valuable to your business.
SEO Trends To Pay Attention To:
2023 is a new year full of opportunities and it is up to marketers to take advantage of them! Here are a few SEO trends to pay attention to over the next year.
1. SEO on Social Media
Social media has begun using SEO efforts to properly serve users the right content. TikTok and Instagram are two platforms in which this has been successfully executed. Tiktok has grown to be the largest app for sharing photos and videos. When creating content on TikTok and Instagram make sure to use relevant hashtags and keywords in your caption to traffic to your page and shed light on your business. To learn more about Instagram SEO, click here.
2. AI Is Here To Stay
Artificial Intelligence (AI) is one of the biggest marketing trends at the moment across the board and SEO is no different. AI can be used for different things such as chatbots, email automation, and more. In fact, AI is changing the game so much that marketing experts are taking advantage of this tool to its fullest capability by utilizing it for content creation and building fasters processes for manually impractical tasks.
3. Understand Your Users Better
Understanding user intent is one-way marketers can prioritize user experiences. Optimizing web page speed and using keywords relevant to the user can help that experience and serve the right content to the right target audience. This traditional and foundational marketing SEO trend is not going anywhere anytime soon, so if you don’t understand your users, 2023 is your year!
4. Optimize For Voice Search
Learning how to optimize for voice search and mobile devices will help you rank higher on search engines. The advancements of Siri, Alexa, and other AI programs, make it easier for content creators to phrase their keywords into ideas that people are actually talking about. This SEO trend is very powerful and has proven to be successful. Research has found that it is best to use keywords in the form of a question.
5. Optimize For Mobile Design
More people than ever are searching for information from their phones. Searches from phones are expected to continue to increase in 2023. Not only do your search queries need to be mobile-friendly, but some do the platform to which the search engine is directing your audience to. This means it is important that your website is optimized for mobile devices. This SEO trend will certainly make or break your SEO strategy in 2023.
As time goes on SEO trends and tactics are becoming more sophisticated. It is important to understand the latest trends to ensure you continue to rank well and get the most out of your SEO strategy.
Corkboard Concepts has a team dedicated to learning, growing, and building SEO strategies. If you need to implement and create a strategy reach out to us today!