What Does eCPSU mean?

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eCPSU stands for "effective Cost Per Swipe Up"

eCPSU is an acronym used in Snapchat Advertising for the cost of a particular action, similar to a click or engagement on other platforms, called a "Swipe Up". With the swipe action on Snapchat being equivalent to a click or tap on other social media and digital platforms, it is essentially SnapChat's Cost-Per-Click (CPC) metric. It is a Snapchat ad metric for actions similar to how Paid eCPMR is for reach and eCPM is for impressions.

Why is it important?

Depending on your audience and campaign goals, Snapchat may be an important part of your social media marketing strategy and the advertising terms there should be considered.

eCPSU is a metric for efficiency on your Snapchat campaigns. This is a gauge of the top-level metrics (Swipe Ups). Other metrics may provide better insight into deeper metrics like app installs or conversions, but effective Cost Per Swipe Up provides direct insight into interactions on the Snapchat platform. Some takeaways from this metric, is the interaction with the ad, either from a creative or content stance.