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eCPSU stands for “effective Cost Per Swipe Up”

eCPSU is an acronym used in SnapChat Advertising for the cost of a particular action, similar to a click or engagement on other platforms, called a “Swipe Up”. With the swipe action on SnapChat being equivalent to a click or tap on other social media and digital platforms, eCPSU is essentially SnapChat’s Cost-Per-Click (CPC) metric. eCPSU is a Snapchat ads metric for actions similar to how Paid eCPMR is for reach.

How To Calculate eCPSU

This is a simple calculation that takes a look at total spend divided by the total number of swipes up on ads.

 

Learn More About eCPSU:

Hear more about eCPSU from a member of the Corkboard Concepts team.

For more Snapchat Acronyms continue reading here.

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