What Does eCPSU mean?

by | Jul 3, 2020

eCPSU stands for “effective Cost Per Swipe Up”

eCPSU is an acronym used in SnapChat Advertising for the cost of a particular action, similar to a click or engagement on other platforms, called a “Swipe Up”. With the swipe action on Snapchat being equivalent to a click or tap on other social media and digital platforms, eCPSU is essentially SnapChat’s Cost-Per-Click (CPC) metric. eCPSU is a Snapchat ads metric for actions similar to how Paid eCPMR is for reach.

What is the importance of eCPSU?

eCPSU is a metric for efficiency on your Snapchat campaigns. This is a gauge of the top-level metrics (Swipe Ups). Other metrics may provide better insight into deeper metrics like app installs or conversions, but effective Cost Per Swipe Up provides direct insight into interactions on the Snapchat platform. Some takeaways that an advertiser could take with their eCPSU is the interaction with the ad, either from a creative or content stance.

How To Calculate eCPSU

This is a simple calculation that takes a look at total spend divided by the total number of swipes up on ads.

ECPSU stands for effective cost per swipe up caption of a Snapchat report screenshot.

 

Learn More About eCPSU:

Hear more about eCPSU from a member of the Corkboard Concepts team.

Snapchat For Advertising

Snapchat is one of the leading social media platforms, alongside Facebook, Instagram, TikTok and more. Snapchat advertising provides an outlet that targets a slightly younger audience than most and, for many advertisers, provides a media platform with far less competition and noise.

For more Snapchat Acronyms continue reading here.

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