What Are Local Service Ads?

by | Dec 13, 2020

Local Service Ads are ads supported by the Google Guarantee, specifically for the service industry.

Local Service Ads – or Google LSA’s – appear at the top of Google SERPs, even above those of other standard ad listings. These are all noted by their “Google Guarantee” or “Google Screened” and accompanying star rating.

Local Service Ads provide a shopper with a quicker transaction through contacting the service professional straight through Google. The service professional then receives these directly through an app they’re a part of.

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LSA Cost Per Lead Model

Unlike standard Google Ads campaigns, which an advertiser pays per click on their ad, Local Service Ads are pay per lead which provides a much more intuitive way to manage budget and focus on Return On Ad Spend. The platform allows an advertiser to place their budget and get real time estimates on Leads.

Calculating Total Leads By Comparing LSA Budget To Cost Per Lead

Once the campaign is started, it doesn’t matter how many impressions or profile clicks an advertiser receives – they won’t be charged for these. They will only be charged once a lead-based action takes place (i.e. Phone Call or Message).

Leads can then be easily managed through the app, with records of each message being there as well as recordings of phone calls. Google makes it easy to access this and to record notes based on each customers request.

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Google LSA Verification Process:

The Local Service Ads are not as easy to get running as standard Google Search Ads and require a more upfront involvement. Things like background checks, business/industry license and proof of insurance must be submitted before a business can begin operating on this platform. Google conducts these background checks through a 3rd party organization and each step takes a few days, so you’ll have to give yourself sufficient lead time.

Google LSA Setup Process and Verification

Local Service Ads are an excellent part of a service professionals SEV strategy, in similar ways that standard PPC is.

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Which Industries Are Available For Google’s Local Service Ads (LSAs)?

Google only opens up specific industries by region/metro area to place Local Service Ads. These are always changing but at time of writing these include:

Acupuncture
Air Duct Cleaner
Animal Rescue Services
Appliance Repair Service
Auto Glass Service
Auto Service Technician
Carpentry
Carpet Cleaner
Childcare Services
Countertop Services
Dance Instruction
Electrical
Event Planner
Fence Installation & Repair
Financial Planning
First Aid Training Services
Flooring Services
Foundations
Garage Door
General Contracting
Handyman
Home Improvement Pro
Home Inspection
Home Security Installation
Home Theater Services
House Cleaner
HVAC
Junk Removal Provider
Landscaping Services / Lawn Care Provider
Language Instruction
Legal Advice
Locksmiths
Mover
Painter
Personal Training
Pest Control Technician
Pet Adoption
Pet Care Provider
Pet Groomer
Photographer
Plumbers
Pool Cleaner / Pool Services
Roadside Assistance Service
Real Estate Services
Roofer
Sewage System Services
Siding Services
Snow Removal Services
Tax Services
Tree Service Provider
Tutor
Upholstery Cleaner
Water Damage Service Provider
Weight Loss Services
Window Cleaner
Window Service Provider

Looking For A LSA Professional?

Corkboard Concepts specializes in supporting Local Service Ad campaigns for the industries listed above. Contact us today to get more information on obtaining your Google Guarantee badge and see how we can help you along your way!

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