TikTok’s In-feed Ads are short-form video ads that appear in between users’ videos
In-feed ads are similar to other social media story formats. The ads you create will appear on the “For You” page, similar to Instagram’s stories.
This ad format allows you to create creative video ads that can last up to 60 minutes (but it’s recommended to keep your video between 9 to 15 seconds). However, keep in mind that users can simply skip your content by scrolling through it. Furthermore, with In-Feed ads, users can comment, like, and share your videos. It’s, therefore, important for you to create ads that catch your audience’s eye.