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A corporate identity is the overall character of a company and how it presents itself to the public

A corporate identity encompasses everything from the visual aspect, such as the logo, to how it operates its business internally and externally. The objective of corporate identity is to differentiate from competitors and build trust with the public and employees.

The company’s mission and values guide a corporate identity. A consistent and clear corporate identity can help raise brand awareness and strengthen relationships with customers.

 

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marketing glossary

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Angelo Schneider