Pittsburgh Based Creative and Social Media Agency Places Second In Cadillac Campaign

Corkboard Concepts Leads Rohrich Cadillac’s Social Media Strategy for the Lyriq Around Pittsburgh

In November, Cadillac announced their “Northeast Region Iconic Moments To Electrify Lyriq” campaign to get dealerships to capture content of the Lyriq in some of the most iconic areas around their dealership. With this, Rohrich Cadillac teamed up with local Pittsburgh marketing agency, Corkboard Concepts, to capture content of the Cadillac Lyriq at some of Pittsburgh’s most iconic places and as it turns out – that’s quite a lot of places! Let’s follow along the journey of the content that was captured for this: 

1. Enjoying those city skyline views from Mt. Washington.
2. What better way to enter the city than from the tunnels!
3. A city with so many bridges makes it tough to choose, but we took a view from the Smithfield Street Bridge.
4. Where better to electrify the Lyriq than Light Up Night at Market Square?
5. If sports aren’t iconic in Pittsburgh, we’re lost in our city while the Lyriq is outside PNC Park and inside Acrisure stadium!
6. Back to the Rohrich Cadillac showroom, ready for the end of year holiday celebrations!

Social Media and Content Production for Pittsburgh’s Own Rohrich Cadillac

Gathering this content was key to the strategy – getting the Lyriq to these iconic spots was a must-have! Putting it together to tell a story is truly what makes this the City of Pittsburgh. 

An aggressive social media schedule saw this content placed daily for a total of 12 days, across Facebook, Instagram and TikTok. A combination of photographic moments in time, along with exhilarating video content made their way into posts and reels to tell a story of a truly unique Electric Vehicle. Then Corkboard Concepts photographer, Matthew Little, made a point to showcase the Lyriq with a great light show in the Rohrich Cadillac showroom.