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What does CPM mean?

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CBC Operations

Apr 28, 2020

Cost Per Mille, and more popularly Cost Per Thousand (Mille = Thousand), or CPM, is an advertising cost structure based on the number of impressions served, but not necessarily seen. Traditional media may base CPM on distribution numbers or households and for

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digital advertising, CPM is based on the number of impressions loaded, and vCPM (Viewable CPM) is a pricing structure based on the majority of the ad being seen. Social media

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and programmatic display advertising platforms most often use CPM as a basis for cost. [video width="1920" height="1080" mp4="https://corkboardconcepts.com/wp-content/uploads/2020/04/Corkboard_Acronyms_CPM.mp4"][/video]

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