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What is a MQL?
A Marketing Qualified Lead refers to leads that show the most promising prospect out of other leads. In other words, those prospects that have
the highest chance of becoming a customer. Similar to Sales Accepted Leads (SAL), in MQL, leads need to pass the criteria that a comp
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any has created, which list all the qualities that are considered to be valuable. MQL occurs at the earlier stage of the sales funnel than SAL.