In the ever-changing world of social media capturing the attention of your audience and creating engaging visual content is key. While content and messaging play a significant role, the dimensions of your social media posts can make or break their impact. Use this guide to create a base foundation for your social media graphics to help you optimize your online presence across platforms.
Understanding Social Media Dimensions: Aspect Ratio
The aspect ratio is the proportional relationship between the width and height of an image or video. This will determine how the content will display on different platforms and devices. Keeping some of the most common social media dimensions and aspect ratios in mind can help when creating your posts:
Square (1:1)
This ratio is ideal for Instagram where square posts fit neatly in your profile’s grid.
Landscape (16:9)
A landscape ratio will work best on platforms like Facebook, LinkedIn, and YouTube. These wider images/ videos are often better suited for viewing on a desktop.
Portrait (9:16)
A portrait ratio is best for Instagram and Facebook stories and reels. TikTok and Snapchat also use this vertical format, as they fit best on mobile screens.
Optimal Social Media Dimensions For Popular Platforms:
If you want to make sure you are using the best social media dimensions for each area on a platform check out our guide below:
Profile Picture – 180×180 pixels
Cover Photo – 820×312 pixels
Shared Post – 1200×628 pixels
Event Image – 1920×1080 pixels
Story / Reel – 1080×1920 pixels
Profile Picture – 110×110 pixels
Square Post – 1080×1080 pixels
Landscape Post – 1080×608 pixels
Portrait Post – 1080×1350 pixels
Instagram Story / Reel – 1080×1920 pixels
Profile Picture – 400×400 pixels
Header Photo – 1500×500 pixels
Shared Image – 1200×675 pixels
Profile Picture – 400×400 pixels
Background Image – 1584 x 396 pixels
Company Logo – 300×300 pixels
Shared Image – 1200×627 pixels
Profile Picture – 200×200 pixels
Video Post – 1080×1920 pixels
Channel Cover Photo – 2560×1440 pixels
Video Thumbnail – 1280×720 pixels
Video Upload – 16:9 aspect ratio with a minimum resolution of 720p
Additional Social Media Graphic Tips
While it is important to make sure you are using the right dimensions for the right platform it is also important to consider the quality of the visuals on the graphic. Make sure you are using high-quality/resolution content to look professional and catch your viewer’s eye. Also, keep text minimal and concise while utilizing white space strategically. When combining all of these tactics you can optimize your posts to find the most success. Click here to learn more tips on social media for businesses.
Recap:
Understanding and utilizing the best social media dimensions for your content can lay a base foundation for a successful social media post. Doing this can help maximize the visual impact of your post and help create a cohesive and professional online presence. If you need help building a foundation for your social media platforms, check out our social media engagement services or reach out to Corkboard Concepts today!
