Traditional Print vs. Digital Marketing

Transitioning From Traditional To Digital Marketing From A B2B Sales Perspective

  Traditional media, also referred to as old media, is primarily advertising through radio, television, and print. Traditional media is still widely used today but has faced a lot of competition from its distant cousin coming into town: digital media. Unlike traditional print media, digital media marketing can reach a target audience, anywhere at any time. With digital media being so versatile, users do not have to be tied to one place. You can reach these users as an advertiser by using the data reported when users get their news, play games, search for restaurants, shop and more!   What does this mean for a sales person moving from selling traditional to digital marketing in a B2B situation?  

Lets Talk About Data

One way a marketing agency providing digital marketing services can bring value to a potential business partner is by offering information on valuable audiences. With digital data, digital marketing agencies are able to show the potential partner who their audience is and how to target them. It's all about hitting the right people at the right time. With traditional print media, there is next to no data to show the target audiences. A sales person does not want to approach a potential client and say, "We can get this many of your prints distributed in the area you want but we have no control over who actually reads it or if that reader fits the demographics of someone wanting your product." Those selling digital marketing services are giving themselves the opportunity for different revenue streams, as well as giving their business partner the ease of accessing their market audience. Selling digital advertising services allows sales people to offer better results that are more specific to their business partners needs compared to traditional media.