What is Direct Response Advertising?

by | Jun 18, 2020

Direct response advertising is exactly as the name implies – it’s advertising that seeks for a response to that particular campaign or individual advertisement. It’s direct relationship to conversion allows for it to be more heavily tracked and optimized. At times the conversion or sale is immediate, however so long as the relationship between advertising and the goal completion is directly tied then it is not entirely dependent on response time. Coupon codes and other items

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