What’s A Buyer Persona?

by | Sep 8, 2020

A buyer persona is a detailed information that represents your ideal customer. 

The information for a Buyer Persona is created based on market research that includes demographics, goals, motivation, behavioral, and buying patterns.

A buyer persona helps marketers create content to better target customers on a personal stance, as they are focused on the core of that that target market and not just demographics.

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