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How To Create A Product Catalog
How to Create a Product Catalog
What are the benefits of creating a product catalog? Similar to logos, business cards, and websites; product catalogs are a tool used to identify and reinforce brand awareness. A product catalog can be distributed via many of your existing marketing and sales channels to help spread awareness of your brand and expand your customer base. Product catalogs help buyers make a purchase decision by reading about details such as product features, descriptions, price, dimensions, weight, color, customer reviews, and more. A well-made catalog that is both functional and visually appealing, can really make a difference in terms of sales.So how do you begin creating a product catalog?
First, it is important to know what sections make up a product catalog. The most commonly used parts that make up a product catalog are:- Front cover
- Thumb index
- Introduction pages: descriptions, advertising
- Table of contents: chapters/sections, sub-chapters, page number indicators
- Catalog: chapter separators
- Table of contents: alphabetical order, or by code
- Final pages: description, advertising, notes
- Back cover
What elements do you need to make a product catalog?
Product Data:
By product data that would mean information such as codes (SKUs / item numbers), category, subcategory, product name, description, attributes, prices, barcodes, etc.Images:
Once you have gathered all the textual information, you will need to find and collect all the product images, symbols/icons, and any other relevant photos or graphics that you want to showcase in your catalog. The recommended quality of your images will vary depending on what medium your product catalog will be on. If you are creating a digital catalog, then images with 72 dpi resolution will suffice and help keep your digital catalog's file size smaller and loading speed faster. However, if you are creating a print catalog, you will want higher-quality images with no lower than a resolution of 200 dpi, and ideally 300 dpi and up. Good-quality images are essential for making your catalog into a professional document.Catalog Layout:
After accumulating all the necessary elements for your product catalog, it is time to lay everything out into a functional and aesthetically pleasing design. This is where the graphic designer comes in. You can either have the graphic design work done in-house worker or outsourced to a freelancer or marketing agency. The graphic designer will help you organize your text and imagery into an effective and stylized layout. The designer will create several drafts, usually in Adobe InDesign, until all your needs are met.Don’t Want To Miss Anything? Sign Up For Our Newsletter!
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Read more on product catalogs at the links below!
“What Is a Product Catalog & Why Do You Need It?” “7 Reasons Why You Should Print Product Catalogs” How Much Does Catalog Marketing Really Cost?Anna is our energetic and friendly Web Design Lead. She originally joined Corkboard as a Creative Specialist. Anna found her passion for design back in high school and never looked back! She is experienced in print production, digital designs, and website layouts, and is constantly improving her skillset!
Anna is our energetic and friendly Web Design Lead. She originally joined Corkboard as a Creative Specialist. Anna found her passion for design back in high school and never looked back! She is experienced in print production, digital designs, and website layouts, and is constantly improving her skillset!
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