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How To Set Up A Facebook Shop
What is a Facebook Shop?
At the beginning of the COVID-19 pandemic, a large number of small companies were put out of business as the world shut down. Facebook combated this by creating Facebook Shops, which allowed businesses to create an online shopping platform that was directly linked to their Facebook and/or Instagram accounts. The businesses were able to upload their products, accept payments, and connect with their customers in ways that they weren’t able to before. The two most important steps that a business has to take to set up their Facebook Shop are uploading their inventory and customizing their shop.Adding Inventory
A Facebook Shop gives businesses a few different ways to add inventory to their catalog for their shop. The first option is to manually add each product individually. With this option, the business must upload a photo, and add a title and description of the product. They also have the option to assign a specific SKU or ID for each product. This option is best suited for companies that have a smaller inventory that does not change very often.Customizing The Shop
Besides adding your inventory, customizing the look of a Facebook Shop is the most important step. This allows businesses to make their Facebook Shop more appealing to their customers. While customizing their shop, businesses are able to place individual products into collections. This helps to group products together based on their attributes. Also, while customizing a shop, businesses may select which individual products or collections they want to be seen on their shop’s homepage.Don’t Want To Miss Anything? Sign Up For Our Newsletter!
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Things To Remember
Although some businesses may think that they are not able to successfully run an e-commerce campaign, Facebook has made it easier for them by creating Facebook Shops. These shops are directly associated with a business’ Facebook or Instagram page, and they are not too complicated to set up. The two most important steps are to add the inventory to the shop and customize the shop to make it appear how you want. There are three different ways to add the inventory, each with its own advantages. When customizing their shop, businesses must decide if they want it to appear the same for every customer, or optimize it so each customer sees the most appealing shop to them. Following these steps, and creating a Facebook Shop can lead to a successful e-commerce campaign for a business now and in the future.Trevor is our ambitious Campaign Specialist. Since graduating from the University of Akron and joining our team, Trevor has been an asset in both his strong attention to detail and ingenious campaign ideas. He likes working for Corkboard Concepts because everyone is friendly and approachable. He has already found his stride in the campaign specialist role and is eager to help our clients tell their stories.
Trevor is our ambitious Campaign Specialist. Since graduating from the University of Akron and joining our team, Trevor has been an asset in both his strong attention to detail and ingenious campaign ideas. He likes working for Corkboard Concepts because everyone is friendly and approachable. He has already found his stride in the campaign specialist role and is eager to help our clients tell their stories.
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