When trying to create a landing page for lead generation, there are certain things one must know, so let’s start with the basics. What is a landing page?
What is a landing page?
A landing page is a web page designed to capture users’ attention, encouraging them to perform an action or convert them into a customer. There are two types of landing pages: lead generation and click-through; both convey information to users to act. This call to action is a single focus or goal that is used in digital marketing. Landing pages are a key part of encouraging users to take action on a marketing or advertising campaign. A landing page is a stand-alone web page and is much different than the homepage of a website.
A Landing Page is Not…
Landing pages are not home pages. Homepages are the main page of a website that conveys information about a company; they are the main gateway to the rest of a website. Landing pages do not have navigation options, external links, or a website menu.
Why are Landing Pages Important?
Landing pages are essential to convey information to users without overwhelming or confusing them. Landing pages are a great marketing tool to give users precise information about specific products or events. They provide focus and targeted messages, allowing users to act or click through to a designated location without affecting your name website.
Type of Landing Pages:
There are two main types of landing pages. These are lead-generation landing pages and click-through landing pages.
Lead Generation Landing Pages:
Lead generation landing pages are designed to capture information from a user in the state of a form that is to be filled out. This information includes but is not limited to name, email, and phone number. Typically when a user gives information, it is in exchange for free resources. The purpose is to create leads for prospective clients to do business with.
Click-Through Landing Pages:
Click-through landing pages encourage users to click through to a specific page and take action. These pages are designed to have a headline, persuasive copy text, and a call to action button. These pages do not have forms asking for lead information and have only one clickable element.
Create A Landing Page For Lead Generation
Know that you understand the importance of landing pages; it is time to create one! Here are five items you must have on your landing page for lead generation.
01. Benefit-Focused Headline:
The first thing people will see when visiting the landing page is the headline. You must have a compelling reason for people to stay on the page and engage with the site.
02. Understanding Audience Needs:
This is where understanding your audience’s problems and offering them a clear solution can become your strongest asset as a company. In the example on the right, the landing page addresses an issue, and the answer is to fill out the form or contact the organization.
03. A Strong CTA:
A landing page for lead generation MUST include a strong CTA. Whether that is signing up for a newsletter or filling out a wellness quiz, the whole goal of the page is to gain leads, and you want to make it as clear as what you want your target audience to do.
04. Somewhere To Convert:
Despite the obvious, your consumer has to be able to convert somewhere. You can install a contact form, email signup, or even a link to a wellness quiz on the page so that consumers have somewhere to accomplish the task that you are asking.
05. Easy To Follow Content:
There is nothing worse than confusing your possible customers. If there is conflicting content or too many directions on your landing page, you will lose some of your audience. Keep it simple and easy to understand.
06. Homepage Access:
Any landing page for lead generation should include a link to the homepage. If the potential consumer doesn’t engage in the action at that moment, at least they will have somewhere to visit to learn more about your services and company.
Landing pages are an important tool for creating leads and encouraging users to take action in specific areas. They are stand-alone pages that are a conduit serving a single-driven purpose. Landing pages are focused on targeted advertisement, key conversions, marketing, or specific campaigns. When creating a landing page for lead generation, it is crucial to have a benefit-focused headline, understand audience needs, have a strong CTA, have somewhere to convert, have easy-to-follow content, and have homepage access.
Do you need help building out a strong landing page for lead generation? Look no further! The Corkboard Concepts team is prepared to assist you with any of your website needs. Contact us today with the link below.