Web content is the aural, visual, and textual aspects that are displayed on a website.
Web content refers to the creative elements of a website. It can be a blog, video, product description, ad copy, social media post, and even a podcast. Rather than outright selling a product, web content is meant to attract customers, increase traffic, and provide educational information for customers. In other words, it helps customers to get to know the brand and build trust.
Together with SEO and SEM, content marketing is an effective marketing tool to improve your site rank better on SERP and promote your business.