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A buying intent is the likelihood of customers in purchasing a product or service in a given period of time

When a customer expresses a buying intent, they’re showing behaviors that indicate their interest in purchasing a product.

The information collected (called Buyer Intent Data) includes things they do online such as their content consumption and past purchases.

These data can help you give a clearer idea of where customers are in their journey to making a purchase. You can then strategically target your potential buyers with content and other marketing efforts to help them move further along the funnel and eventually turning them into conversion.

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marketing glossary

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Angelo Schneider