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What Is Buying Intent?

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CBC Operations

Feb 17, 2021

A buying intent is the likelihood of customers in purchasing a product or service in a given period of time

When a customer expresses a buying intent, they’re showing behaviors that indicate their interest in purchasing a product. The information collected (called Buyer Intent Data) includes thing

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s they do online such as their content consumption and past purchases. These data can help you give a clearer idea of where customers are in their journey to making a purchase. You can then strategically target your potential buyers with content and other marketing efforts to help them move further along the

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funnel and eventually turning them into conversion.

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CBC Operations

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