Struggling to generate clicks on your Google Search Ads? Looking for insight on crafting compelling ad copy? Navigating the competitive landscape in digital marketing is more difficult than ever. Your ads need to convey your message effectively and entice users to click, all within a limited character count. Here are four tips for crafting compelling ad copy to stand out in your next campaign.
Four Tips for Crafting Compelling Ad Copy:
1. Include Relevant Keywords
Incorporating relevant keywords in your ad copy is a vital part of helping your ad appear in relevant searches. This indicates to potential customers that your product or service is what they’re looking for. Keywords also help in increasing your ad’s relevance score. Place primary keywords in your headlines and descriptions while ensuring they flow naturally with the text. Be cautious to avoid keyword stuffing, as it makes your ad appear unappealing and can impede the message you are trying to send to your audience. Including relevant keywords is important, but it must be done strategically and in a way that connects with your target customers.
2. Highlight Unique Selling Propositions (USPs)
Headlines are the first part of your ad that users will see, so make it count. Take this opportunity to highlight what makes your product, service, or brand stand out amongst the competition. Be sure to expand upon these USPs in your descriptions, where the character count is more liberal. Maybe you offer free shipping or 24/7 customer support. Whatever your USP may be, prioritize featuring these in your ads!
3. Utilize Ad Assets
Ad assets, formally known as extensions, are a great feature that can enhance the strength of your ad by providing more information. Site link extensions aid in directing users to specific landing pages, callout extensions highlight special offers, and structured snippet extensions display specific aspects of your business. Utilizing these assets will help increase your ad’s visibility.
4. Use Strong Calls To Actions (CTAs)
Encourage the audience to take action and click on your ad by using strong CTAs. Utilize phrases like “Learn More,” “Book Now,” or “Contact Us” to compel users to take action.
End Note
Balancing creativity and relevance is the key to constructing successful ad copy that inspires users to take action. By strategically including relevant keywords, highlighting your unique selling propositions, utilizing ad assets, and incorporating strong calls to action, you can create ads that not only catch the eye but also drive engagement. Follow these tips and you will be well on your way to generating impactful Google Search Ads that deliver the results you strive for!
Need assistance? Corkboard Concepts has a team of skilled campaign management professionals who are ready to assist you in crafting compelling ad copy, and maximizing clicks on your ads. If you need help creating inspiring ad copy, contact us today!