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Topview is an ad feature where the content will appear on top of TikTok’s “For You” page

Topview is similar to the format of  Brand Takeover as it’s displayed on the full screen. But unlike Brand Takeover, Topview ads can last up to 60 minutes and don’t appear first thing when users open the app. Topview ads will appear at the top of the For You page(also known as TikTok’s premium real estate) after 3 seconds of opening the app, so it still offers excellent visibility and effectively captures the user’s attention.

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Angelo Schneider