What is a Target Audience?
A target audience is a group of people your company is trying to reach to show promotional content about your product or services. They can be categorized into specific groups with similar interests, purchasing patterns, and demographics.
Targeting ads to these specific audiences can help make sure advertisements are going to those most likely to connect with your company and want to make a purchase. Identifying your target audience can also help with understanding your target market.
Ways to Find Your Target Audience
One way to find your target audience is by using Google Analytics. Through Google Analytics you can do research on your customers. This resource can give insight into the demographics of your company’s customers. Including age, gender, and geographical insights as well.
Using social media analytics is another great way to see the type of audience your company is reaching. Each social media platform is different and caters to different audiences. This can be important to consider as well when choosing a platform to advertise on. Social media analytics can show you who is looking at your accounts and which types of content your audience likes to see based on performance.
Facebook Insights is a great tool for learning more about your audience, similar to Google Analytics. Facebook Insights has a “People” tab that will allow you to see both demographic and geographic information on your page’s viewers.
Engaging with your social media audiences is another great way to gain insight into your target audience. Seeing which audiences engage on your social media can help determine which types of people have the most interest in your company. Asking the following questions can help discover more information about your audience and what they want to see from your company. Knowing what types of content your target audience likes to see is important as it can help you reach more of that audience. For more information on growing your social media presence with your audience check out our related blog here.
Your company website is another tool you can use to help determine your target audience. See which areas of your website perform the best. Blogs on your website are another great place to look for insight into your target audience. Which blog topics are doing well? Use that knowledge to further understand your audience’s interests, and consider reusing content that performs well on your social media platforms.
There are multiple different tools you can use to gain insight into the audience your company has. See what types of content this audience likes and gather information on their demographics to create an audience persona to better visualize the target audience you have found. If you and your business need help to establish a strong target audience check out Corkboard Concept’s services here.