As an information-driven query, searches usually come in the form of questions and use words such as “how” and “what.” For example, “how to cook rice” or “what is SEO.” However, an informational query can also be in the form of simple word combinations like “cooking rice.”
It’s possible to target and optimize informational search queries so that your site comes up on top of the search result. One effective way to do this is by creating regular high-quality content. These can be blog posts, infographics, videos, and many others. The key is to create content that provides useful information that your target audience is looking for.